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Dialogue: 0,0:00:00.26,0:00:02.83,Default,,0000,0000,0000,,- Hi I'm Ranie, finance strategist.
Dialogue: 0,0:00:02.83,0:00:04.63,Default,,0000,0000,0000,,In this lesson, we're going to cover
Dialogue: 0,0:00:09.06,0:00:11.77,Default,,0000,0000,0000,,understanding the B2B business model.
Dialogue: 0,0:00:11.77,0:00:14.55,Default,,0000,0000,0000,,A business-to-consumer,\Nor B2C business model,
Dialogue: 0,0:00:14.55,0:00:16.36,Default,,0000,0000,0000,,is one in which a company sells a service
Dialogue: 0,0:00:16.36,0:00:18.46,Default,,0000,0000,0000,,or product directly to a consumer.
Dialogue: 0,0:00:18.46,0:00:20.75,Default,,0000,0000,0000,,It is the alternative to the\Nbusiness-to-business model,
Dialogue: 0,0:00:20.75,0:00:23.67,Default,,0000,0000,0000,,or B2B, in which a company\Nsells their products
Dialogue: 0,0:00:23.67,0:00:25.05,Default,,0000,0000,0000,,first to another business,
Dialogue: 0,0:00:25.05,0:00:26.45,Default,,0000,0000,0000,,which will then often sell the product
Dialogue: 0,0:00:26.45,0:00:29.17,Default,,0000,0000,0000,,at a retail store at a marked up price.
Dialogue: 0,0:00:29.17,0:00:33.53,Default,,0000,0000,0000,,Companies can either be a B2B,\Na B2C or a hybrid of both.
Dialogue: 0,0:00:33.53,0:00:36.23,Default,,0000,0000,0000,,B2B as a business model,\Nis generally higher revenue
Dialogue: 0,0:00:36.23,0:00:38.40,Default,,0000,0000,0000,,per customer but lower volume.
Dialogue: 0,0:00:38.40,0:00:40.75,Default,,0000,0000,0000,,Whereas B2C is generally a higher volume
Dialogue: 0,0:00:40.75,0:00:41.96,Default,,0000,0000,0000,,but lower revenue model.
Dialogue: 0,0:00:43.05,0:00:45.77,Default,,0000,0000,0000,,Examples of the hybrid\Nmodel are SaaS companies,
Dialogue: 0,0:00:45.77,0:00:48.22,Default,,0000,0000,0000,,which often has several\Ndifferent tiers of service,
Dialogue: 0,0:00:48.22,0:00:50.06,Default,,0000,0000,0000,,tailored to companies or individuals
Dialogue: 0,0:00:50.06,0:00:51.31,Default,,0000,0000,0000,,depending on the service.
Dialogue: 0,0:00:52.17,0:00:54.37,Default,,0000,0000,0000,,In general, businesses\Nare more price sensitive
Dialogue: 0,0:00:54.37,0:00:56.07,Default,,0000,0000,0000,,and care less about the presentation,
Dialogue: 0,0:00:56.07,0:00:58.21,Default,,0000,0000,0000,,whereas customers are less price sensitive
Dialogue: 0,0:00:58.21,0:01:00.50,Default,,0000,0000,0000,,and care more about the presentation.
Dialogue: 0,0:01:00.50,0:01:02.30,Default,,0000,0000,0000,,Selling chocolate to\Na business who's going
Dialogue: 0,0:01:02.30,0:01:04.25,Default,,0000,0000,0000,,to create something with the chocolate,
Dialogue: 0,0:01:04.25,0:01:05.08,Default,,0000,0000,0000,,they don't care as much
Dialogue: 0,0:01:05.08,0:01:07.28,Default,,0000,0000,0000,,about the packaging the\Nchocolate arrives in,
Dialogue: 0,0:01:07.28,0:01:09.31,Default,,0000,0000,0000,,whereas if you look at the\Npresentation of chocolates
Dialogue: 0,0:01:09.31,0:01:12.32,Default,,0000,0000,0000,,in a grocery store, by\Ncompanies like Godiva,
Dialogue: 0,0:01:12.32,0:01:15.01,Default,,0000,0000,0000,,there's a huge emphasis\Nplaced on presentation.
Dialogue: 0,0:01:15.01,0:01:17.20,Default,,0000,0000,0000,,Generally businesses are more elastic,
Dialogue: 0,0:01:17.20,0:01:19.33,Default,,0000,0000,0000,,and generally customers are less elastic.
Dialogue: 0,0:01:20.69,0:01:23.28,Default,,0000,0000,0000,,(upbeat music)
Dialogue: 0,0:01:27.12,0:01:30.93,Default,,0000,0000,0000,,For more information, visit\Nwww.financestrategists.com.
Dialogue: 0,0:01:32.22,0:01:34.06,Default,,0000,0000,0000,,(beeping)
Dialogue: 0,0:01:34.06,0:01:36.61,Default,,0000,0000,0000,,Finance strategists, strategies for you--
Dialogue: 0,0:01:38.58,0:01:39.54,Default,,0000,0000,0000,,- [Director] Cut!