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Dialogue: 0,0:00:00.15,0:00:02.67,Default,,0000,0000,0000,,Hi! I'm Ranie, finance strategist.
Dialogue: 0,0:00:02.73,0:00:04.48,Default,,0000,0000,0000,,In this lesson, we're going to cover
Dialogue: 0,0:00:08.98,0:00:11.31,Default,,0000,0000,0000,,understanding the B2B business model.
Dialogue: 0,0:00:11.66,0:00:14.47,Default,,0000,0000,0000,,A business-to-consumer, or B2C business model,
Dialogue: 0,0:00:14.55,0:00:18.17,Default,,0000,0000,0000,,is one in which a company sells a service or product directly to a consumer.
Dialogue: 0,0:00:18.42,0:00:21.60,Default,,0000,0000,0000,,It is the alternative to the business-to-business model, or B2B,
Dialogue: 0,0:00:21.82,0:00:24.90,Default,,0000,0000,0000,,in which a company sells their products first to another business,
Dialogue: 0,0:00:25.00,0:00:28.25,Default,,0000,0000,0000,,which will then often sell the product at a retail store at a marked up price.
Dialogue: 0,0:00:29.10,0:00:32.96,Default,,0000,0000,0000,,Companies can either be a B2B, a B2C or a hybrid of both.
Dialogue: 0,0:00:33.45,0:00:38.02,Default,,0000,0000,0000,,B2B, as a business model, is generally higher revenue per customer but lower volume;
Dialogue: 0,0:00:38.40,0:00:41.96,Default,,0000,0000,0000,,whereas B2C is generally a higher volume but lower revenue model.
Dialogue: 0,0:00:43.05,0:00:45.50,Default,,0000,0000,0000,,Examples of the hybrid model are SaaS companies,
Dialogue: 0,0:00:45.69,0:00:47.99,Default,,0000,0000,0000,,which often has several different tiers of service,
Dialogue: 0,0:00:48.22,0:00:51.10,Default,,0000,0000,0000,,tailored to companies or individuals depending on the service.
Dialogue: 0,0:00:52.17,0:00:55.91,Default,,0000,0000,0000,,In general, businesses are more price sensitive and care less about the presentation,
Dialogue: 0,0:00:56.07,0:00:59.83,Default,,0000,0000,0000,,whereas customers are less price sensitive and care more about the presentation.
Dialogue: 0,0:01:00.43,0:01:03.80,Default,,0000,0000,0000,,Selling chocolate to a business who's going to create something with the chocolate,
Dialogue: 0,0:01:04.25,0:01:06.91,Default,,0000,0000,0000,,they don't care as much about the packaging the chocolate arrives in,
Dialogue: 0,0:01:07.28,0:01:10.09,Default,,0000,0000,0000,,whereas if you look at the presentation of chocolates in a grocery store,
Dialogue: 0,0:01:10.15,0:01:12.08,Default,,0000,0000,0000,,by companies like Godiva,
Dialogue: 0,0:01:12.32,0:01:14.70,Default,,0000,0000,0000,,there's a huge emphasis placed on presentation.
Dialogue: 0,0:01:15.01,0:01:17.09,Default,,0000,0000,0000,,Generally businesses are more elastic,
Dialogue: 0,0:01:17.20,0:01:19.33,Default,,0000,0000,0000,,and generally customers are less elastic.
Dialogue: 0,0:01:27.12,0:01:30.94,Default,,0000,0000,0000,,For more information, visit www.financestrategists.com.
Dialogue: 0,0:01:34.06,0:01:36.61,Default,,0000,0000,0000,,Finance strategists, strategies for you...
Dialogue: 0,0:01:38.58,0:01:39.17,Default,,0000,0000,0000,,Cut!