1
00:00:06,092 --> 00:00:09,793
I think it's really good
for Clas Ohlson.

2
00:00:09,793 --> 00:00:11,176
This looks very nice.

3
00:00:11,176 --> 00:00:13,876
It's excellent.

4
00:00:13,876 --> 00:00:15,160
I like it very much.

5
00:00:15,160 --> 00:00:16,327
It's very important.

6
00:00:16,327 --> 00:00:18,026
We really needed this.

7
00:00:30,427 --> 00:00:34,109
Here in Tampere
in Ratina Shopping Centre

8
00:00:34,109 --> 00:00:36,143
the first one of 
the big 5 rebuilds

9
00:00:36,143 --> 00:00:37,993
is now completed.

10
00:00:37,993 --> 00:00:39,760
The project started
in February

11
00:00:39,760 --> 00:00:41,892
and was completed
in the middle of March.

12
00:00:43,009 --> 00:00:47,775
The whole store is new.

13
00:00:47,775 --> 00:00:50,892
We have more space
in the home department.

14
00:00:50,892 --> 00:00:55,526
A smaller 
hardware department.

15
00:00:55,526 --> 00:00:57,593
A new multimedia 
department,

16
00:00:57,593 --> 00:01:00,525
there's also 
new products coming.

17
00:01:00,525 --> 00:01:03,825
Every product
has a new place.

18
00:01:04,209 --> 00:01:08,626
We had a good plan
and a nice group

19
00:01:08,626 --> 00:01:11,758
of people 
who did this.

20
00:01:11,758 --> 00:01:12,925
It went very well.

21
00:01:20,509 --> 00:01:24,775
We have increased 
our sales with 110 index.

22
00:01:24,775 --> 00:01:27,158
So it's super.

23
00:01:27,158 --> 00:01:30,142
The biggest departments
was the home department

24
00:01:30,142 --> 00:01:31,842
and the multimedia.

25
00:01:32,607 --> 00:01:35,990
It's easier for customers
to find the products.

26
00:01:35,990 --> 00:01:41,458
I think that's the key
for all of this.

27
00:01:41,458 --> 00:01:46,523
Multimedia is the biggest
growing section right now.

28
00:01:46,523 --> 00:01:51,407
Also makeup storage,
it's a big hit.

29
00:01:51,407 --> 00:01:57,507
Customer says that the
new layout is great.

30
00:01:57,507 --> 00:02:01,257
I hear that a lot,
almost every day.

31
00:02:01,257 --> 00:02:05,290
They find products
better than before.

32
00:02:05,290 --> 00:02:11,974
I think it's really good
to make this change.

33
00:02:11,974 --> 00:02:17,606
I think the sales
will increase a lot in the future.

34
00:02:25,889 --> 00:02:29,673
Our store in Kamppi in Helsinki
was the second one to be rebuilt

35
00:02:29,673 --> 00:02:32,023
to make space
for the new assortment.

36
00:02:32,023 --> 99:59:59,999
Before we came here,
I was checking our workchat.

37
99:59:59,999 --> 99:59:59,999
I saw that we had
a lot of products here.

38
99:59:59,999 --> 99:59:59,999
They had a bit of trouble
to put those on the shelf

39
99:59:59,999 --> 99:59:59,999
because we didnt' 
have the place.

40
99:59:59,999 --> 99:59:59,999
We really need this change
so we had space for all products

41
99:59:59,999 --> 99:59:59,999
and also the new 
store assortment for Finland.

42
99:59:59,999 --> 99:59:59,999
It's good that we're focusing on
what finnish people are buying.

43
99:59:59,999 --> 99:59:59,999
We're giving opportunities
to new products.

44
99:59:59,999 --> 99:59:59,999
People are already buying those.

45
99:59:59,999 --> 99:59:59,999
They are excited.

46
99:59:59,999 --> 99:59:59,999
Customers are interested
and they're buying the products.

47
99:59:59,999 --> 99:59:59,999
Yes, I like it very much.

48
99:59:59,999 --> 99:59:59,999
In my own store,
I like the layout.

49
99:59:59,999 --> 99:59:59,999
Especially Home
that got a lot of more space.

50
99:59:59,999 --> 99:59:59,999
Also we finally have
a seasonal room.

51
99:59:59,999 --> 99:59:59,999
We didn't have that before.

52
99:59:59,999 --> 99:59:59,999
Now we have one place
for all seasonal products.

53
99:59:59,999 --> 99:59:59,999
Also , I like that there's 
a lot of low sections.

54
99:59:59,999 --> 99:59:59,999
In the home section you can 
actually see the whole area.

55
99:59:59,999 --> 99:59:59,999
You can see over there
—and over there

56
99:59:59,999 --> 99:59:59,999
beacuse we have 
so many low sections.

57
99:59:59,999 --> 99:59:59,999
Also, we have many more pallets
than we used to have.

58
99:59:59,999 --> 99:59:59,999
I have had this wish

59
99:59:59,999 --> 99:59:59,999
that in December we will
have one million in sales.

60
99:59:59,999 --> 99:59:59,999
It's getting closer
and closer every year.

61
99:59:59,999 --> 99:59:59,999
This new assortment will support
so we can reach that goal.

62
99:59:59,999 --> 99:59:59,999
I'm waiting for 
Christmas already now.

63
99:59:59,999 --> 99:59:59,999
The project in Tripla
started in April.

64
99:59:59,999 --> 99:59:59,999
Home department 
will be increased

65
99:59:59,999 --> 99:59:59,999
and Multimedia has been
moved to the checkout .

66
99:59:59,999 --> 99:59:59,999
We're on time, 
from what I can calculate.

67
99:59:59,999 --> 99:59:59,999
We have a lot of work
and we do long days.

68
99:59:59,999 --> 99:59:59,999
We have to change
the place for the checkout.

69
99:59:59,999 --> 99:59:59,999
Behind the checkout,
we're building a room for Click & Collect.

70
99:59:59,999 --> 99:59:59,999
In Tripla, 
that is the biggest challenge.

71
99:59:59,999 --> 99:59:59,999
The best thing is that we now
can optimize the assortment.

72
99:59:59,999 --> 99:59:59,999
What customers needs,
what they are asking for.

73
99:59:59,999 --> 99:59:59,999
If hardware doesn’t sell much, 
we can tighten the space

74
99:59:59,999 --> 99:59:59,999
I think that's really important.

75
99:59:59,999 --> 99:59:59,999
And what about the result then?

76
99:59:59,999 --> 99:59:59,999
There's no doubt
on how that will be.

77
99:59:59,999 --> 99:59:59,999
Better than in Tampere!

78
99:59:59,999 --> 99:59:59,999
Our store at Kaivotalo
in Helsinki

79
99:59:59,999 --> 99:59:59,999
will be the last one
to be rebuilt before summer.

80
99:59:59,999 --> 99:59:59,999
Home is the most important
category in our store.

81
99:59:59,999 --> 99:59:59,999
The storage has
been more asked for.

82
99:59:59,999 --> 99:59:59,999
It has increased the 
past year.

83
99:59:59,999 --> 99:59:59,999
Storage products are selling
the most of all our products.

84
99:59:59,999 --> 99:59:59,999
I hope the customers 
will be inspired

85
99:59:59,999 --> 99:59:59,999
by the products we will have 
in the store

86
99:59:59,999 --> 99:59:59,999
and can navigate themselves
in the store.

87
99:59:59,999 --> 99:59:59,999
The mechanical sales
is very important.

88
99:59:59,999 --> 99:59:59,999
Of course I hope it will
generate more sales in the end.

89
99:59:59,999 --> 99:59:59,999
I’m looking forward
to the rebuild very much.

90
99:59:59,999 --> 99:59:59,999
I hope it will get us
more visitors and sales.

91
99:59:59,999 --> 99:59:59,999
And sales has increased.

92
99:59:59,999 --> 99:59:59,999
In addition to the 10 per cent
increase in Ratina,

93
99:59:59,999 --> 99:59:59,999
the store did also very well
during the LTO on makeup storage.

94
99:59:59,999 --> 99:59:59,999
We came second in the whole company,
we're selling makeup storage that well.

95
99:59:59,999 --> 99:59:59,999
Only Drottninggatan beat us.

96
99:59:59,999 --> 99:59:59,999
A really good win, super!