1 00:00:00,750 --> 00:00:03,512 This is sort of a bigger, more hairy problem, 2 00:00:03,512 --> 00:00:05,670 as you'll see from her TED talk. 3 00:00:05,671 --> 00:00:07,200 You're also watching a TED talk 4 00:00:07,200 --> 00:00:10,417 from Tyrone Poole; he's a PCC alum. 5 00:00:10,417 --> 00:00:14,370 He is also currently continuing his work 6 00:00:14,370 --> 00:00:17,250 that you will see, that he launches, um, 7 00:00:17,250 --> 00:00:19,410 talks about launching in the TED talk, 8 00:00:19,410 --> 00:00:21,990 and it is also-- 9 00:00:21,990 --> 00:00:26,700 it's a very specific part of the homelessness problem 10 00:00:26,700 --> 00:00:29,177 that he is trying to address. 11 00:00:29,177 --> 00:00:33,780 So-- but you don't have to uncover some big, hairy problem. 12 00:00:33,780 --> 00:00:35,640 So let me give you an example. 13 00:00:35,640 --> 00:00:38,160 I had a student last year 14 00:00:38,160 --> 00:00:40,497 in this class who was a veteran. 15 00:00:40,497 --> 00:00:42,090 He had been on crutches 16 00:00:42,090 --> 00:00:44,981 because of multiple surgeries on a leg, 17 00:00:44,981 --> 00:00:49,680 and he talked about all of the different problems 18 00:00:49,680 --> 00:00:51,409 he was having with these crutches, 19 00:00:51,409 --> 00:00:53,040 how they didn't work for them-- him, 20 00:00:53,040 --> 00:00:54,770 how they were causing pain, 21 00:00:54,770 --> 00:00:58,829 how they weren't adequately adjustable, 22 00:00:58,830 --> 00:01:00,119 how he couldn't fold them up, 23 00:01:00,120 --> 00:01:02,069 how they were too heavy. 24 00:01:02,070 --> 00:01:05,491 So, this is-- this-- you could just be digging 25 00:01:05,491 --> 00:01:07,574 into a simple problem 26 00:01:07,574 --> 00:01:10,319 with, you know, somebody in your life, 27 00:01:10,320 --> 00:01:13,482 and, um, and it doesn't need to be anything 28 00:01:13,482 --> 00:01:16,289 that's super complex, okay? 29 00:01:16,290 --> 00:01:18,149 But that is what you're going to be using 30 00:01:18,150 --> 00:01:20,271 this Design Thinking worksheet to do. 31 00:01:20,271 --> 00:01:22,019 I'm now going to pop back over 32 00:01:22,020 --> 00:01:25,682 to the second set of presentation slides 33 00:01:25,682 --> 00:01:27,659 that are provided for you this week 34 00:01:27,660 --> 00:01:30,243 that help walk you through these steps, 35 00:01:30,243 --> 00:01:32,140 step-by-steps. 36 00:01:32,140 --> 00:01:35,440 As you interview someone, uncover a problem, 37 00:01:35,440 --> 00:01:37,325 and then start to ideate, 38 00:01:37,325 --> 00:01:40,880 start to create a potential solution. 39 00:01:45,580 --> 00:01:47,541 So, as I said before, 40 00:01:47,541 --> 00:01:50,110 this is an approach 41 00:01:50,110 --> 00:01:53,295 to up-- to figuring out, 42 00:01:53,295 --> 00:01:57,074 identifying and figuring out human needs and problems, okay? 43 00:01:57,074 --> 00:01:59,200 So you're interviewing someone, 44 00:01:59,200 --> 00:02:02,421 and you're trying to, first of all, 45 00:02:02,421 --> 00:02:05,890 spend, probably, the majority of your time 46 00:02:05,890 --> 00:02:08,710 understanding exactly what the problem is 47 00:02:08,710 --> 00:02:12,058 that they're experiencing, or the unmet need that they have, 48 00:02:12,058 --> 00:02:14,057 because until you understand this, right, 49 00:02:14,057 --> 00:02:18,069 we talked about this last week in our discussion, 50 00:02:18,070 --> 00:02:21,039 that until you really understand a problem, 51 00:02:21,040 --> 00:02:24,669 you can't start to figure out how-- how to address it 52 00:02:24,670 --> 00:02:26,367 or how to solve it. 53 00:02:26,367 --> 00:02:30,129 So there are five phases in the Design Thinking process. 54 00:02:30,130 --> 00:02:32,829 What we're going to be doing with the worksheet 55 00:02:32,829 --> 00:02:34,869 and in this activity this week 56 00:02:34,870 --> 00:02:37,509 are-- is just focusing on the first three. 57 00:02:37,510 --> 00:02:39,129 Now, could you keep going? 58 00:02:39,129 --> 00:02:42,124 Say you come up with a really awesome problem, 59 00:02:42,124 --> 00:02:45,519 a really good problem, and you have some amazing ideas 60 00:02:45,520 --> 00:02:46,959 about how to address it. 61 00:02:46,960 --> 00:02:49,989 Maybe you do want to keep going and prototype it, you know, 62 00:02:49,990 --> 00:02:52,869 buil-- you know, maybe have a product concept, a service concept, 63 00:02:52,870 --> 00:02:55,255 and you want to keep going, go for it. 64 00:02:55,255 --> 00:02:58,676 I absolutely encourage students to do that. 65 00:03:01,779 --> 00:03:05,679 So again, part 1 of this is just talking, 66 00:03:05,680 --> 00:03:07,809 having an initial conversation 67 00:03:07,810 --> 00:03:09,999 with the person that you're interviewing, 68 00:03:10,000 --> 00:03:13,839 trying to talk about a problem 69 00:03:13,840 --> 00:03:16,279 that they have personally experienced, 70 00:03:16,279 --> 00:03:18,324 have first hand knowledge of, 71 00:03:18,324 --> 00:03:22,299 something that's specific and simple, okay? 72 00:03:22,300 --> 00:03:25,059 Your job as the interviewee is to be asking them 73 00:03:25,060 --> 00:03:29,349 as many questions as you can, to gain empathy, right? 74 00:03:29,350 --> 00:03:31,659 Not just to listen to what they are saying, 75 00:03:31,660 --> 00:03:36,309 but to listen to how they're saying it, to dig into, you know, 76 00:03:36,310 --> 00:03:38,859 questions about how did they feel when this was happening? 77 00:03:38,860 --> 00:03:41,349 Why was this frustrating? 78 00:03:41,350 --> 00:03:45,549 What wasn't working, what exactly, you know, 79 00:03:45,550 --> 00:03:49,359 how is this impacting them, okay? 80 00:03:49,360 --> 00:03:53,379 So you're-- you're really trying to see the problem 81 00:03:53,380 --> 00:03:55,959 through their eyes and with the feelings 82 00:03:55,960 --> 00:03:59,409 that they have had when they've experienced this, okay? 83 00:03:59,410 --> 00:04:02,349 So you're going to be filling out as much as you can 84 00:04:02,350 --> 00:04:07,469 in the-- in step 1 of the worksheet. 85 00:04:07,470 --> 00:04:10,649 Then the next step is, how much deeper 86 00:04:10,650 --> 00:04:14,399 can you dig into this, okay? 87 00:04:14,400 --> 00:04:17,879 And also, how can you check your assumptions 88 00:04:17,880 --> 00:04:19,379 when you're asking questions, 89 00:04:19,380 --> 00:04:22,078 when you're trying to understand this problem? 90 00:04:22,079 --> 00:04:27,179 Also, try to dig into the causes 91 00:04:27,180 --> 00:04:30,449 or what exact-- and what exactly it is 92 00:04:30,450 --> 00:04:32,339 that is frustrating about this. 93 00:04:32,340 --> 00:04:35,009 Is it the context? Does it have something to do 94 00:04:35,010 --> 00:04:37,859 with access, or accessibility to something? 95 00:04:37,860 --> 00:04:39,990 Does it have to do with affordability?