WEBVTT

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This is sort of a bigger,
more hairy problem,

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as you'll see from her TED talk.

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You're also watching a TED talk

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from Tyrone Poole;
he's a PCC alum.

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He is also currently
continuing his work

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that you will see,
that he launches, um,

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talks about launching
in the TED talk,

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and it is also--

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it's a very specific part
of the homelessness problem

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that he is trying to address.

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So-- but you don't have to uncover
some big, hairy problem.

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So let me give you an example.

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I had a student last year

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in this class who was a veteran.

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He had been on crutches

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because of multiple surgeries
on a leg,

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and he talked about
all of the different problems

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he was having with these crutches,

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how they didn't work
for them-- him,

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how they were causing pain,

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how they weren't
adequately adjustable,

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how he couldn't fold them up,

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how they were too heavy.

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So, this is-- this--
you could just be digging

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into a simple problem

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with, you know, somebody
in your life,

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and, um,
and it doesn't need to be anything

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that's super complex, okay?

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But that is
what you're going to be using

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this Design Thinking worksheet
to do.

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I'm now going to pop back over

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to the second set
of presentation slides

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that are provided
for you this week

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that help walk you
through these steps,

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step-by-steps.

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As you interview someone,
uncover a problem,

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and then start to ideate,

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start to create
a potential solution.

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So, as I said before,

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this is an approach

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to up-- to figuring out,

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identifying and figuring out
human needs and problems, okay?

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So you're interviewing someone,

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and you're trying to,
first of all,

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spend, probably,
the majority of your time

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understanding
exactly what the problem is

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that they're experiencing,
or the unmet need that they have,

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because until you understand this,
right,

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we talked about this last week
in our discussion,

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that until you
really understand a problem,

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you can't start to figure out how--
how to address it

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or how to solve it.

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So there are five phases
in the Design Thinking process.

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What we're going to be doing
with the worksheet

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and in this activity this week

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are-- is just focusing
on the first three.

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Now, could you keep going?

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Say you come up
with a really awesome problem,

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a really good problem,
and you have some amazing ideas

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about how to address it.

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Maybe you do want to keep going
and prototype it, you know,

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buil-- you know, maybe have
a product concept, a service concept,

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and you want to keep going,
go for it.

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I absolutely encourage students
to do that.

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So again,
part 1 of this is just talking,

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having an initial conversation

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with the person
that you're interviewing,

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trying to talk about a problem

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that they
have personally experienced,

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have first hand knowledge of,

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something that's specific
and simple, okay?

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Your job as the interviewee
is to be asking them

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as many questions as you can,
to gain empathy, right?

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Not just to listen to what they are saying,

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but to listen to how they're saying it, to dig into, you know,

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questions about how did they feel when this was happening?

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Why was this frustrating?

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What wasn't working, what exactly, you know,

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how is this impacting them, okay?

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So you're-- you're really trying to see the problem

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through their eyes and with the feelings

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that they have had when they've experienced this, okay?

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So you're going to be filling out as much as you can

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in the-- in step 1 of the worksheet.

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Then the next step is, how much deeper

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can you dig into this, okay?

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And also, how can you check your assumptions

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when you're asking questions,

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when you're trying to understand this problem?

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Also, try to dig into the causes

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or what exact-- and what exactly it is

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that is frustrating about this.

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Is it the context? Does it have something to do

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with access, or accessibility to something?

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Does it have to do with affordability?