What is the very? Let's say critical element if somebody wants to step into this journey And do we all need to get on this journey? That's a good question I think that a successful business which is a system, which creates value for customers and jobs for people It should be grounded in authentic demand and it's the people working in the business have many roles And there's a difference between working in the business and working on it, and entrepreneurs need to work need to move towards working on the business directing and guiding and leading but in the beginning they're going to be in it and on it. They're going to be in the kitchen, so to speak cleaning up and doing work and But eventually if they want to grow and scale and create more jobs and more growth in their company then they would need to systematize and step back, and create documented systems that can be repeatable But everyone can have an entrepreneurial mindset and my great-grandfather did this in his business He had this concept called blue sheets, and you've heard of Blue Sky Thinking. This is back in the 1920s He had every department and not too far away from any worker is a sheet of blue paper in a box And anyone can write down any idea for improving. This Is 1920, this is before The Toyota Way Wow - which is a similar mindset And my grandfather collected the blue sheets and people read them all, and any idea which they felt could be implemented to improve production or worker welfare or anything would be implemented in that person would get credit. They would get Awards Financial awards Recognition and so this was highly motivating and so everyone in the whole business was entrepreneurial