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- Now that we understand a firm's cost curves, and its entry and exit decisions,
we're able to show how supply curves are actually derived from these more
fundamental considerations. Let's take a closer look.
- The supply curve is built upon firm
entry and exit decisions and the effect of these decisions on industry
costs. And the key question is this, as industry output increases, what happens to
costs? There are three possibilities. First, an increase in cost industry. That
is industry costs increase with greater output. Second, constant cost industry.
Industry costs are flat, they don't change with greater or lesser output. And
finally a decreasing cost industry, industry cost falls with greater output.
As we'll see, the first and second are quite common, the third is quite uncommon,
but is nevertheless important and interesting in order to understand
economic geography, which we'll come to a bit later. Let's show how the industry
supply curve is derived from the entry and exit and cost curves of individual firms.
We can do this for an increase in cost industry very easily with just a two firm
example. Suppose that Firm 1 is a producer of oil, where its oil is very
close to the surface, so it has a quite low average cost curve. It's pretty cheap for
this firm to produce oil. On the other hand, Firm 2 has a much higher average
cost curve because for Firm 2 it's located in a part of the world where it
has to drill much deeper in order to get the oil. Now, given these figures what's
the industry supply curve of oil if the price of oil is below $17? Well, if the
price of oil is below $17, neither of these firms can make a profit.
That's below the minimum point of the average cost curve for both of these
firms. So neither of these firms is going to want to be in the industry. So if the
price of oil is below $17, the industry supply is just going to be zero, right
here, zero. Now what happens at $17? Well, at $17, Firm 1 just breaks even. So
we'll say Firm 1 will just enter the industry. So at $17, the industry output
is the same as the output of Firm 1, namely four units. Notice that at $17,
Firm 2 doesn't enter the industry because the price is still too low. Firm
2 is not going to make a profit, will take a loss at that price. Indeed as the
price of oil increases, the output from Firm 2 will increase as it moves along
its marginal cost curve. That will continue to happen so industry output will
increase along with the output of Firm 1 until we reach a price of $29. At the
price of $29, Firm 2 just breaks even and it enters the industry. So at $29,
total industry output is 6 units from Firm 1 and five units from Firm 2 for
a total of 11 units from, uh, the industry. As the price goes above $29 both Firm 1
and Firm 2 expand along their marginal cost curves so the industry output is then
the sum of the output from both firms. So what we see here is that the industry
supply curve is upward sloping because the cost curves of these firms are different.
Because in order to attract more firms into this industry, the only way we can do
that is by attracting higher cost firms. So the industry supply curve is upward
sloping. Any industry where it's difficult to exactly duplicate the productive inputs
is going to be an increase in cost industry. I've already mentioned oil, but
copper, gold, silver, all the mining industries, are very similar. We can't just
duplicate another gold mine. If we want another gold mine we're going to have to
dig deeper, we're going to have to look elsewhere, it's going to be more expensive
to produce it than it is now. Coffee is another example, because there's really
only a limited number of places in the world where we could produce great coffee.
If we want coffee from other places than Brazil or Guatemala, it's going to be
lower quality. We're going to have to go down further on the mountain. It's going
to require more inputs. Nuclear engineers - very hard to expand the supply of nuclear
engineers. There's a limited number of people who can be a nuclear engineer. If
we want more nuclear engineers, we're really going to have to pull them from
other industries where they have very high opportunity cost. So it's hard to expand
the supply of nuclear engineers without pushing up the wages of nuclear engineers.
That's an increasing cost industry. Moreover, any industry that buys a large
fraction of the output of an increasing cost industry will also be an increasing
cost industry. So pretty obviously gasoline is an increasing cost industry
because if we want more gasoline that requires more oil, and oil is an increasing
cost industry. Electricity will primarily be an increasing cost industry to the
extent that we generate our electricity from coal. So if we want a lot more
electricity we're going to require more coal and that's going to push the price of
coal up, which is going to push the cost of producing electricity up.
- So what we just showed is that for an increasing cost industry, you can derive a
upward sloped supply curve. We're now going to do a constant cost
industry for which we'll show you actually get a flat supply curve, and then a
decreasing cost industry, which as you might expect, will give you now a
downward-sloped supply curve. We'll do these in separate lectures. Thanks.
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