WEBVTT

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(piano ifa edir)

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Qarşımızda 1962-ci ildə Müasir İncəsənət Muzeyində

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Endi Uorholun "Kambl Sup Kans"

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seriyasından tək rəsmlərdən biridir.

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Müasir incəsənətlə bağlı ortaya çıxan həqiqətən

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vacib suallardan biri də budur ki, niyə məhz bu sənət?

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Məndən bu barədə soruşanda beynimdə çox şeylər yaranır.

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Bu, həqiqətən də məndə bir növ hisslər oyadır,

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ona görə də "Bəli" deməyə meylliyəm, amma orada

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çoxlu başqa şeylər də var ki, əgər bunu muzeydə yox,

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Kampls Sop-un marketinq şöbəsində görsəydiniz,

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buna fərqli baxardınız?

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Çünki o zaman reklam olur.
Bəli.

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Ancaq muzey kontekstində və ya

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Andi Uorholun studiyası kontekstində bu, tam olaraq reklam deyil, elə deyilmi?

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Hətta eyni şey olsa belə.
Bəli.

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Və ideya ondan ibarətdir ki, onu muzeyə qoymaqla

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biz ona başqa cür baxmağı təklif edirik.

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Düzdür, o, həqiqətən onu hərəkətə gətirir, mənasını dəyişdirir, transformasiya edir

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və bu, həqiqətən də, texniki bacarıqlara əsaslanmayan bir şeyi götürmək müasir incəsənətin mərkəzi ideyalarından biridir, çünki məncə, bunu deyə bilməzsiniz. gözəl təqdim olunub..

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