1
00:00:13,682 --> 00:00:14,422
Thank you.

2
00:00:16,436 --> 00:00:17,976
How do you take your coffee?

3
00:00:18,855 --> 00:00:19,784
Black.

4
00:00:19,784 --> 00:00:20,829
Really black?

5
00:00:20,829 --> 00:00:21,529
That's right.

6
00:00:21,529 --> 00:00:22,439
You like it strong.

7
00:00:22,439 --> 00:00:23,949
Yes, as strong as possitble.

8
00:00:23,949 --> 00:00:28,316
How may cups of coffee
do you drink on a working day?

9
00:00:28,316 --> 00:00:31,260
I really try to limit the amount.

10
00:00:31,260 --> 00:00:34,856
I used to drink a lot,
maybe 15 cups per day.

11
00:00:34,856 --> 00:00:38,856
But now I try to limit them
to 4 or 5 per day.

12
00:00:39,493 --> 00:00:43,814
What would you like to highlight
in this RSM update?

13
00:00:43,814 --> 00:00:49,369
I would like to focus on
our integrated annual plan,

14
00:00:49,369 --> 00:00:51,389
and to share it with all my colleagues.

15
00:00:51,389 --> 00:00:54,499
Over the past period,
we have heard a number of times

16
00:00:54,499 --> 00:00:57,590
that communication in general
should be a focal point.

17
00:00:57,590 --> 00:01:01,590
But people would also ike to hear
more about our strategy..

18
00:01:01,590 --> 00:01:03,990
And I get that.

19
00:01:03,990 --> 00:01:07,990
So this year, we have chosen to 
set up an integrated annual plan,

20
00:01:07,990 --> 00:01:10,430
based on our strategy,

21
00:01:10,430 --> 00:01:13,430
made up of the annual plans 
of the service clients,

22
00:01:13,430 --> 00:01:15,281
and the supporting departments.

23
00:01:15,281 --> 00:01:18,221
We have created a concise summary
of this in a document

24
00:01:18,221 --> 00:01:20,091
that will be available to everyone.

25
00:01:20,091 --> 00:01:23,341
So it's a translation of the strategy
that's already known and clear,

26
00:01:23,341 --> 00:01:24,906
and will remain unchanged...

27
00:01:24,906 --> 00:01:25,616
That's right.

28
00:01:25,616 --> 00:01:30,567
...into what are we going to do 
specifically, more or sometimes less,

29
00:01:30,567 --> 00:01:32,107
and, most importantly, aligned.

30
00:01:32,107 --> 00:01:35,507
Is that the most important thing
that's going to happen, the alignment?

31
00:01:35,507 --> 00:01:38,207
Yes. I think that's very important,

32
00:01:38,207 --> 00:01:42,711
to work together across disciplines,

33
00:01:42,711 --> 00:01:46,711
that people also know what
everyone else's points of interest are,

34
00:01:46,711 --> 00:01:49,711
so that these can be worked on
with greater focus,

35
00:01:49,711 --> 00:01:53,041
because, ultimately, we're doing it
with the entire group of people.

36
00:01:53,041 --> 00:01:59,197
So can you mention a few points that you'd
like to stress and draw attention to?

37
00:01:59,197 --> 00:02:00,037
What are they?

38
00:02:00,037 --> 00:02:05,827
An important point that we see
in all service lines,

39
00:02:05,827 --> 00:02:08,567
and also to some extent
in the support departments,

40
00:02:08,567 --> 00:02:10,933
is data and data quality.

41
00:02:10,933 --> 00:02:12,983
This is a very important
point of attention,

42
00:02:12,983 --> 00:02:18,281
both internally and towards
the market and our customers.

43
00:02:18,281 --> 00:02:22,431
It's a theme we will be investing a lot in
during the upcoming period,

44
00:02:22,431 --> 00:02:28,174
in terms of tools, resources,
knowledge as well as money.

45
00:02:28,174 --> 00:02:31,344
Okay, and does that apply
to the service lines,

46
00:02:31,344 --> 00:02:32,814
to the entire company?

47
00:02:32,814 --> 00:02:36,574
What will that actually
look like in concrete terms?

48
00:02:36,574 --> 00:02:38,418
It applies to the entire company.

49
00:02:38,418 --> 00:02:45,612
We're going to redesign AFAS,
with a focus on data quality,

50
00:02:45,612 --> 00:02:50,267
so that we're better able
to work with the internal data.

51
00:02:50,267 --> 00:02:54,427
At the same time, the service lines
will also be actively working on this,

52
00:02:54,427 --> 00:02:58,047
to add value externally
to our customers as well.

53
00:02:58,047 --> 00:03:01,667
And this applies to Business Consulting
and to our M&A practice.

54
00:03:01,667 --> 00:03:05,397
And it certainly also applies to
our tax specialists and accountants.

55
00:03:05,397 --> 00:03:10,615
Will the annual plans
and translation of the strategy

56
00:03:10,615 --> 00:03:14,615
eventually lead us to that
big nine we are aiming for?

57
00:03:14,615 --> 00:03:17,648
That figure seems to keep haunting us.

58
00:03:17,648 --> 00:03:19,106
Well, yes, I hope it will,

59
00:03:19,106 --> 00:03:21,076
That's what we assume.

60
00:03:21,076 --> 00:03:26,332
As mentioned before, we have achieved
a very good performance in recent years,

61
00:03:26,332 --> 00:03:27,532
as far as I'm concerned.

62
00:03:27,532 --> 00:03:29,622
But things can and should
always get better,

63
00:03:29,622 --> 00:03:34,960
so if you're getting an 8.5,
the next step should be a big fat nine.