Thank you.

How do you take your coffee?

Black.

Really black?

That's right.

You like it strong.

Yes, as strong as possitble.

How may cups of coffee
do you drink on a working day?

I really try to limit the amount.

I used to drink a lot,
maybe 15 cups per day.

But now I try to stick to 4 or 5 per day.

What would you like to highlight
in this RSM update?

I would like to focus on
our integrated annual plan,

and to share it with all my colleagues.

Over the past period,
we have heard a number of times

that communication in general
should be a focal point.

But people would also like to hear
more about our strategy..

And I get that.

So this year, we have chosen to 
set up an integrated annual plan,

based on our strategy,

made up of the annual plans 
of the service clients,

and the supporting departments.

We have created a concise summary
of this in a document

that will be available to everyone.

So it's a translation of the strategy
that's already known and clear,

and will remain unchanged...

That's right.

...into what are we going to do 
specifically, more or sometimes less,

and, most importantly, aligned.

Is that the most important thing
that's going to happen, the alignment?

Yes. I think that's very important,

to work together across disciplines,

that people also know what
everyone else's points of interest are,

so that these can be worked on
with greater focus,

because, ultimately, we're doing it
with the entire group of people.

So can you mention a few points that you'd
like to stress and draw attention to?

What are they?

An important point that we see
in all service lines,

and also to some extent
in the support departments,

is data and data quality.

This is a very important
point of attention,

both internally and towards
the market and our customers.

It's a theme we will be investing a lot in
during the upcoming period,

in terms of tools, resources,
knowledge as well as money.

Okay, and does that apply
to the service lines,

to the entire company?

What will that actually
look like in concrete terms?

It applies to the entire company.

We're going to redesign AFAS,
with a focus on data quality,

so that we're better able
to work with the internal data.

At the same time, the service lines
will also be actively working on this,

to add value externally
to our customers as well.

And this applies to Business Consulting
and to our M&A practice.

And it certainly also applies to
our tax specialists and accountants.

Will the annual plans
and translation of the strategy

eventually lead us to that
big nine we are aiming for?

That figure seems to keep haunting us.

Well, yes, I hope it will,

That's what we assume.

As mentioned before, we have achieved
a very good performance in recent years,

as far as I'm concerned.

But things can and should
always get better,

so if you're getting an 8.5,
the next step should be a big fat nine.