[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.76,0:00:04.71,Default,,0000,0000,0000,,Living systems have been around\Nfor a few billion years
Dialogue: 0,0:00:04.71,0:00:06.85,Default,,0000,0000,0000,,and will be around for many more.
Dialogue: 0,0:00:07.58,0:00:10.64,Default,,0000,0000,0000,,In the living world, there's no landfill.
Dialogue: 0,0:00:10.67,0:00:12.71,Default,,0000,0000,0000,,Instead, materials flow.
Dialogue: 0,0:00:13.22,0:00:15.70,Default,,0000,0000,0000,,One species waste is another's food.
Dialogue: 0,0:00:15.77,0:00:17.95,Default,,0000,0000,0000,,Energy is provided by the Sun.
Dialogue: 0,0:00:18.02,0:00:19.17,Default,,0000,0000,0000,,Things grow, then die.
Dialogue: 0,0:00:19.83,0:00:23.25,Default,,0000,0000,0000,,And nutrients return to the soil safely.
Dialogue: 0,0:00:23.97,0:00:25.58,Default,,0000,0000,0000,,And it works.
Dialogue: 0,0:00:26.41,0:00:27.94,Default,,0000,0000,0000,,Yet as humans,
Dialogue: 0,0:00:27.94,0:00:29.68,Default,,0000,0000,0000,,we've adopted a linear approach.
Dialogue: 0,0:00:29.68,0:00:32.36,Default,,0000,0000,0000,,We take, we make, and we dispose.
Dialogue: 0,0:00:33.36,0:00:36.46,Default,,0000,0000,0000,,A new phone comes out\Nso we ditch the old one.
Dialogue: 0,0:00:37.76,0:00:40.24,Default,,0000,0000,0000,,Our washing machine packs up\Nso we buy another.
Dialogue: 0,0:00:40.87,0:00:45.92,Default,,0000,0000,0000,,Each time we do this, we're eating\Ninto a finite supply of resources
Dialogue: 0,0:00:46.40,0:00:49.10,Default,,0000,0000,0000,,and often producing toxic waste.
Dialogue: 0,0:00:49.41,0:00:51.66,Default,,0000,0000,0000,,It simply can't work long-term.
Dialogue: 0,0:00:52.18,0:00:54.06,Default,,0000,0000,0000,,So what can -
Dialogue: 0,0:00:55.92,0:00:58.84,Default,,0000,0000,0000,,if we accept that the living world's\Ncyclical model works -
Dialogue: 0,0:00:59.12,0:01:01.93,Default,,0000,0000,0000,,can we change our way of thinking
Dialogue: 0,0:01:01.93,0:01:05.80,Default,,0000,0000,0000,,so that we too operate a circular economy?
Dialogue: 0,0:01:06.22,0:01:08.89,Default,,0000,0000,0000,,Let's start with the biological cycle.
Dialogue: 0,0:01:09.34,0:01:13.52,Default,,0000,0000,0000,,How can our waste build capital\Nrather than reduce it?
Dialogue: 0,0:01:14.11,0:01:17.70,Default,,0000,0000,0000,,By rethinking and redesigning\Nproducts and components
Dialogue: 0,0:01:17.70,0:01:19.51,Default,,0000,0000,0000,,and the packaging they come in,
Dialogue: 0,0:01:19.77,0:01:22.78,Default,,0000,0000,0000,,we can create safe\Nand compostable materials
Dialogue: 0,0:01:23.14,0:01:25.70,Default,,0000,0000,0000,,that help grow more stuff.
Dialogue: 0,0:01:25.93,0:01:28.12,Default,,0000,0000,0000,,As they say in the movies,
Dialogue: 0,0:01:28.35,0:01:31.44,Default,,0000,0000,0000,,"No resources have been lost\Nin the making of this material."
Dialogue: 0,0:01:31.78,0:01:36.40,Default,,0000,0000,0000,,So what about the washing machines,\Nmobile phones, fridges?
Dialogue: 0,0:01:36.58,0:01:38.100,Default,,0000,0000,0000,,We know they don't biodegrade.
Dialogue: 0,0:01:39.25,0:01:42.64,Default,,0000,0000,0000,,Here we're talking\Nabout another sort of rethink:
Dialogue: 0,0:01:42.89,0:01:45.40,Default,,0000,0000,0000,,a way to cycle valuable metals,
Dialogue: 0,0:01:45.65,0:01:46.97,Default,,0000,0000,0000,,polymers and alloys
Dialogue: 0,0:01:47.26,0:01:49.23,Default,,0000,0000,0000,,so they maintain their quality
Dialogue: 0,0:01:49.47,0:01:50.83,Default,,0000,0000,0000,,and continue to be useful
Dialogue: 0,0:01:51.08,0:01:53.42,Default,,0000,0000,0000,,beyond the shelf life\Nof individual products.
Dialogue: 0,0:01:53.70,0:01:59.22,Default,,0000,0000,0000,,What if the goods of today\Nbecame the resources of tomorrow?
Dialogue: 0,0:01:59.39,0:02:00.90,Default,,0000,0000,0000,,It makes commercial sense.
Dialogue: 0,0:02:01.11,0:02:05.34,Default,,0000,0000,0000,,Instead of the throw away\Nand replace culture we become used to,
Dialogue: 0,0:02:05.56,0:02:08.33,Default,,0000,0000,0000,,we'd adopt a return and renew one
Dialogue: 0,0:02:08.66,0:02:12.98,Default,,0000,0000,0000,,where products and components are designed\Nto be disassembled and regenerated.
Dialogue: 0,0:02:13.23,0:02:18.50,Default,,0000,0000,0000,,One solution may be to rethink\Nthe way we view ownership.
Dialogue: 0,0:02:18.73,0:02:22.14,Default,,0000,0000,0000,,What if we never actually\Nowned our technologies?
Dialogue: 0,0:02:22.42,0:02:25.31,Default,,0000,0000,0000,,We simply license them\Nfrom the manufacturers.
Dialogue: 0,0:02:25.57,0:02:29.57,Default,,0000,0000,0000,,Now let's put these two cycles together.
Dialogue: 0,0:02:29.85,0:02:33.59,Default,,0000,0000,0000,,Imagine if we could design products\Nto come back to their makers,
Dialogue: 0,0:02:33.89,0:02:36.65,Default,,0000,0000,0000,,their technical materials being reused,
Dialogue: 0,0:02:36.65,0:02:40.77,Default,,0000,0000,0000,,and their biological parts\Nincreasing agricultural value.
Dialogue: 0,0:02:40.77,0:02:44.57,Default,,0000,0000,0000,,And imagine that these products\Nare made and transported
Dialogue: 0,0:02:44.57,0:02:47.04,Default,,0000,0000,0000,,using renewable energy.
Dialogue: 0,0:02:47.04,0:02:50.73,Default,,0000,0000,0000,,Here we have a model\Nthat builds prosperity long-term.
Dialogue: 0,0:02:50.98,0:02:54.88,Default,,0000,0000,0000,,And the good news is\Nthere are already companies out there
Dialogue: 0,0:02:54.88,0:02:57.60,Default,,0000,0000,0000,,who are beginning to adopt\Nthis way of working.
Dialogue: 0,0:02:57.61,0:03:02.86,Default,,0000,0000,0000,,But the circular economy isn't about\None manufacturer changing one product.
Dialogue: 0,0:03:03.43,0:03:07.94,Default,,0000,0000,0000,,It's about all the interconnecting\Ncompanies that form our infrastructure
Dialogue: 0,0:03:08.03,0:03:11.02,Default,,0000,0000,0000,,and economy coming together.
Dialogue: 0,0:03:11.34,0:03:12.100,Default,,0000,0000,0000,,It's about energy.
Dialogue: 0,0:03:13.28,0:03:16.99,Default,,0000,0000,0000,,It's about rethinking\Nthe operating system itself.
Dialogue: 0,0:03:17.27,0:03:24.08,Default,,0000,0000,0000,,We have a fantastic opportunity\Nto open new perspectives and new horizons.
Dialogue: 0,0:03:24.27,0:03:28.07,Default,,0000,0000,0000,,Instead of remaining trapped\Nin the frustrations of the present,
Dialogue: 0,0:03:28.29,0:03:30.90,Default,,0000,0000,0000,,with creativity and innovation,
Dialogue: 0,0:03:30.90,0:03:35.63,Default,,0000,0000,0000,,we really can rethink\Nand redesign our future.
Dialogue: 0,0:03:41.14,0:03:44.89,Default,,0000,0000,0000,,[Ellen MacArthur Foundation\NRethink the future]
Dialogue: 0,0:03:44.91,0:03:47.32,Default,,0000,0000,0000,,[www.ellenmacarthurfoundation.org]