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So for the past year and a half,

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my team at Push Pop Press

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and Charlie Melcher and Melcher Media

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have been working on creating

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the first feature-length interactive book.

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It's called "Our Choice"

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and the author is Al Gore.

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It's the sequel to "An Inconvenient Truth,"

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and it explores all the solutions

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that will solve the climate crisis.

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The book starts like this. This is the cover.

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As the globe spins,

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we can see our location,

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and we can open the book

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and swipe through the chapters

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to browse the book.

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Or, we can scroll through the pages at the bottom.

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And if we wanted to zoom into a page,

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we can just open it up.

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And anything you see in the book,

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you can pick up with two fingers

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and lift off the page

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and open up.

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And if you want to go back

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and read the book again,

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you just fold it back up and put it back on the page.

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And so this works the same way; you pick it up and pop it open.

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(Audio) Al Gore: I consider myself

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among the majority

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who look at windmills and feel

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they're a beautiful addition to the landscape.

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Mike Matas: And so throughout the whole book,

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Al Gore will walk you through and explain the photos.

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This photo, you can you can even see on an interactive map.

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Zoom into it and see where it was taken.

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And throughout the book,

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there's over an hour of documentary footage

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and interactive animations.

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So you can open this one.

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(Audio) AG: Most modern wind turbines consist of a large ...

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MM: It starts playing immediately.

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And while it's playing, we can pinch and peak back at the page,

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and the movie keeps playing.

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Or we can zoom out to the table of contents,

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and the video keeps playing.

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But one of the coolest things in this book

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are the interactive infographics.

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This one shows the wind potential

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all around the United States.

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But instead of just showing us the information,

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we can take our finger and explore,

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and see, state by state,

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exactly how much wind potential there is.

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We can do the same for geothermal energy

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and solar power.

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This is one of my favorites.

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So this shows ...

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(Laughter)

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(Applause)

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When the wind is blowing,

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any excess energy coming from the windmill

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is diverted into the battery.

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And as the wind starts dying down,

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any excess energy will be diverted back into the house --

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the lights never go out.

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And this whole book, it doesn't just run on the iPad.

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It also runs on the iPhone.

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And so you can start reading on your iPad in your living room

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and then pick up where you left off on the iPhone.

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And it works the exact same way.

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You can pinch into any page.

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Open it up.

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So that's Push Pop Press' first title,

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Al Gore's "Our Choice."

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Thank you.

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(Applause)

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Chris Anderson: That's spectacular.

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Do you want to be a publisher,

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a technology licenser?

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What is the business here?

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Is this something that other people can do?

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MM: Yeah, we're building a tool

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that makes it really easy for publishers right now to build this content.

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So Melcher Media's team, who's on the East coast --

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and we're on the West coast, building the software --

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takes our tool

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and, every day, drags in images and text.

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CA: So you want to license this software to publishers

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to make books as beautiful as that? (MM: Yes.)

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All right. Mike, thanks so much.

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MM: Thank you. (CA: Good luck.)

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(Applause)