1 00:00:00,000 --> 00:00:02,000 So for the past year and a half, 2 00:00:02,000 --> 00:00:04,000 my team at Push Pop Press 3 00:00:04,000 --> 00:00:06,000 and Charlie Melcher and Melcher Media 4 00:00:06,000 --> 00:00:08,000 have been working on creating 5 00:00:08,000 --> 00:00:10,000 the first feature-length interactive book. 6 00:00:10,000 --> 00:00:12,000 It's called "Our Choice" 7 00:00:12,000 --> 00:00:14,000 and the author is Al Gore. 8 00:00:14,000 --> 00:00:16,000 It's the sequel to "An Inconvenient Truth," 9 00:00:16,000 --> 00:00:18,000 and it explores all the solutions 10 00:00:18,000 --> 00:00:20,000 that will solve the climate crisis. 11 00:00:20,000 --> 00:00:23,000 The book starts like this. This is the cover. 12 00:00:24,000 --> 00:00:26,000 As the globe spins, 13 00:00:26,000 --> 00:00:28,000 we can see our location, 14 00:00:28,000 --> 00:00:31,000 and we can open the book 15 00:00:31,000 --> 00:00:33,000 and swipe through the chapters 16 00:00:33,000 --> 00:00:35,000 to browse the book. 17 00:00:36,000 --> 00:00:39,000 Or, we can scroll through the pages at the bottom. 18 00:00:40,000 --> 00:00:42,000 And if we wanted to zoom into a page, 19 00:00:42,000 --> 00:00:44,000 we can just open it up. 20 00:00:44,000 --> 00:00:46,000 And anything you see in the book, 21 00:00:46,000 --> 00:00:48,000 you can pick up with two fingers 22 00:00:48,000 --> 00:00:50,000 and lift off the page 23 00:00:50,000 --> 00:00:52,000 and open up. 24 00:00:52,000 --> 00:00:54,000 And if you want to go back 25 00:00:54,000 --> 00:00:56,000 and read the book again, 26 00:00:56,000 --> 00:00:59,000 you just fold it back up and put it back on the page. 27 00:01:00,000 --> 00:01:03,000 And so this works the same way; you pick it up and pop it open. 28 00:01:03,000 --> 00:01:05,000 (Audio) Al Gore: I consider myself 29 00:01:05,000 --> 00:01:07,000 among the majority 30 00:01:07,000 --> 00:01:09,000 who look at windmills and feel 31 00:01:09,000 --> 00:01:11,000 they're a beautiful addition to the landscape. 32 00:01:11,000 --> 00:01:13,000 Mike Matas: And so throughout the whole book, 33 00:01:13,000 --> 00:01:16,000 Al Gore will walk you through and explain the photos. 34 00:01:16,000 --> 00:01:19,000 This photo, you can you can even see on an interactive map. 35 00:01:20,000 --> 00:01:23,000 Zoom into it and see where it was taken. 36 00:01:25,000 --> 00:01:27,000 And throughout the book, 37 00:01:27,000 --> 00:01:29,000 there's over an hour of documentary footage 38 00:01:29,000 --> 00:01:31,000 and interactive animations. 39 00:01:31,000 --> 00:01:34,000 So you can open this one. 40 00:01:34,000 --> 00:01:37,000 (Audio) AG: Most modern wind turbines consist of a large ... 41 00:01:37,000 --> 00:01:39,000 MM: It starts playing immediately. 42 00:01:39,000 --> 00:01:42,000 And while it's playing, we can pinch and peak back at the page, 43 00:01:42,000 --> 00:01:44,000 and the movie keeps playing. 44 00:01:44,000 --> 00:01:47,000 Or we can zoom out to the table of contents, 45 00:01:47,000 --> 00:01:50,000 and the video keeps playing. 46 00:01:52,000 --> 00:01:54,000 But one of the coolest things in this book 47 00:01:54,000 --> 00:01:56,000 are the interactive infographics. 48 00:01:56,000 --> 00:01:58,000 This one shows the wind potential 49 00:01:58,000 --> 00:02:00,000 all around the United States. 50 00:02:00,000 --> 00:02:03,000 But instead of just showing us the information, 51 00:02:03,000 --> 00:02:06,000 we can take our finger and explore, 52 00:02:06,000 --> 00:02:08,000 and see, state by state, 53 00:02:08,000 --> 00:02:10,000 exactly how much wind potential there is. 54 00:02:10,000 --> 00:02:13,000 We can do the same for geothermal energy 55 00:02:15,000 --> 00:02:17,000 and solar power. 56 00:02:23,000 --> 00:02:25,000 This is one of my favorites. 57 00:02:25,000 --> 00:02:28,000 So this shows ... 58 00:02:30,000 --> 00:02:34,000 (Laughter) 59 00:02:34,000 --> 00:02:36,000 (Applause) 60 00:02:36,000 --> 00:02:38,000 When the wind is blowing, 61 00:02:38,000 --> 00:02:41,000 any excess energy coming from the windmill 62 00:02:41,000 --> 00:02:43,000 is diverted into the battery. 63 00:02:43,000 --> 00:02:45,000 And as the wind starts dying down, 64 00:02:45,000 --> 00:02:47,000 any excess energy will be diverted back into the house -- 65 00:02:47,000 --> 00:02:50,000 the lights never go out. 66 00:02:53,000 --> 00:02:56,000 And this whole book, it doesn't just run on the iPad. 67 00:02:56,000 --> 00:02:59,000 It also runs on the iPhone. 68 00:02:59,000 --> 00:03:01,000 And so you can start reading on your iPad in your living room 69 00:03:01,000 --> 00:03:03,000 and then pick up where you left off on the iPhone. 70 00:03:03,000 --> 00:03:05,000 And it works the exact same way. 71 00:03:05,000 --> 00:03:07,000 You can pinch into any page. 72 00:03:07,000 --> 00:03:09,000 Open it up. 73 00:03:23,000 --> 00:03:25,000 So that's Push Pop Press' first title, 74 00:03:25,000 --> 00:03:27,000 Al Gore's "Our Choice." 75 00:03:27,000 --> 00:03:29,000 Thank you. 76 00:03:29,000 --> 00:03:37,000 (Applause) 77 00:03:37,000 --> 00:03:40,000 Chris Anderson: That's spectacular. 78 00:03:40,000 --> 00:03:42,000 Do you want to be a publisher, 79 00:03:42,000 --> 00:03:44,000 a technology licenser? 80 00:03:44,000 --> 00:03:46,000 What is the business here? 81 00:03:46,000 --> 00:03:48,000 Is this something that other people can do? 82 00:03:48,000 --> 00:03:50,000 MM: Yeah, we're building a tool 83 00:03:50,000 --> 00:03:53,000 that makes it really easy for publishers right now to build this content. 84 00:03:53,000 --> 00:03:55,000 So Melcher Media's team, who's on the East coast -- 85 00:03:55,000 --> 00:03:58,000 and we're on the West coast, building the software -- 86 00:03:58,000 --> 00:04:00,000 takes our tool 87 00:04:00,000 --> 00:04:03,000 and, every day, drags in images and text. 88 00:04:03,000 --> 00:04:06,000 CA: So you want to license this software to publishers 89 00:04:06,000 --> 00:04:08,000 to make books as beautiful as that? (MM: Yes.) 90 00:04:08,000 --> 00:04:10,000 All right. Mike, thanks so much. 91 00:04:10,000 --> 00:04:12,000 MM: Thank you. (CA: Good luck.) 92 00:04:12,000 --> 00:04:14,000 (Applause)