[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:02.00,Default,,0000,0000,0000,,So for the past year and a half,
Dialogue: 0,0:00:02.00,0:00:04.00,Default,,0000,0000,0000,,my team at Push Pop Press
Dialogue: 0,0:00:04.00,0:00:06.00,Default,,0000,0000,0000,,and Charlie Melcher and Melcher Media
Dialogue: 0,0:00:06.00,0:00:08.00,Default,,0000,0000,0000,,have been working on creating
Dialogue: 0,0:00:08.00,0:00:10.00,Default,,0000,0000,0000,,the first feature-length interactive book.
Dialogue: 0,0:00:10.00,0:00:12.00,Default,,0000,0000,0000,,It's called "Our Choice"
Dialogue: 0,0:00:12.00,0:00:14.00,Default,,0000,0000,0000,,and the author is Al Gore.
Dialogue: 0,0:00:14.00,0:00:16.00,Default,,0000,0000,0000,,It's the sequel to "An Inconvenient Truth,"
Dialogue: 0,0:00:16.00,0:00:18.00,Default,,0000,0000,0000,,and it explores all the solutions
Dialogue: 0,0:00:18.00,0:00:20.00,Default,,0000,0000,0000,,that will solve the climate crisis.
Dialogue: 0,0:00:20.00,0:00:23.00,Default,,0000,0000,0000,,The book starts like this. This is the cover.
Dialogue: 0,0:00:24.00,0:00:26.00,Default,,0000,0000,0000,,As the globe spins,
Dialogue: 0,0:00:26.00,0:00:28.00,Default,,0000,0000,0000,,we can see our location,
Dialogue: 0,0:00:28.00,0:00:31.00,Default,,0000,0000,0000,,and we can open the book
Dialogue: 0,0:00:31.00,0:00:33.00,Default,,0000,0000,0000,,and swipe through the chapters
Dialogue: 0,0:00:33.00,0:00:35.00,Default,,0000,0000,0000,,to browse the book.
Dialogue: 0,0:00:36.00,0:00:39.00,Default,,0000,0000,0000,,Or, we can scroll through the pages at the bottom.
Dialogue: 0,0:00:40.00,0:00:42.00,Default,,0000,0000,0000,,And if we wanted to zoom into a page,
Dialogue: 0,0:00:42.00,0:00:44.00,Default,,0000,0000,0000,,we can just open it up.
Dialogue: 0,0:00:44.00,0:00:46.00,Default,,0000,0000,0000,,And anything you see in the book,
Dialogue: 0,0:00:46.00,0:00:48.00,Default,,0000,0000,0000,,you can pick up with two fingers
Dialogue: 0,0:00:48.00,0:00:50.00,Default,,0000,0000,0000,,and lift off the page
Dialogue: 0,0:00:50.00,0:00:52.00,Default,,0000,0000,0000,,and open up.
Dialogue: 0,0:00:52.00,0:00:54.00,Default,,0000,0000,0000,,And if you want to go back
Dialogue: 0,0:00:54.00,0:00:56.00,Default,,0000,0000,0000,,and read the book again,
Dialogue: 0,0:00:56.00,0:00:59.00,Default,,0000,0000,0000,,you just fold it back up and put it back on the page.
Dialogue: 0,0:01:00.00,0:01:03.00,Default,,0000,0000,0000,,And so this works the same way; you pick it up and pop it open.
Dialogue: 0,0:01:03.00,0:01:05.00,Default,,0000,0000,0000,,(Audio) Al Gore: I consider myself
Dialogue: 0,0:01:05.00,0:01:07.00,Default,,0000,0000,0000,,among the majority
Dialogue: 0,0:01:07.00,0:01:09.00,Default,,0000,0000,0000,,who look at windmills and feel
Dialogue: 0,0:01:09.00,0:01:11.00,Default,,0000,0000,0000,,they're a beautiful addition to the landscape.
Dialogue: 0,0:01:11.00,0:01:13.00,Default,,0000,0000,0000,,Mike Matas: And so throughout the whole book,
Dialogue: 0,0:01:13.00,0:01:16.00,Default,,0000,0000,0000,,Al Gore will walk you through and explain the photos.
Dialogue: 0,0:01:16.00,0:01:19.00,Default,,0000,0000,0000,,This photo, you can you can even see on an interactive map.
Dialogue: 0,0:01:20.00,0:01:23.00,Default,,0000,0000,0000,,Zoom into it and see where it was taken.
Dialogue: 0,0:01:25.00,0:01:27.00,Default,,0000,0000,0000,,And throughout the book,
Dialogue: 0,0:01:27.00,0:01:29.00,Default,,0000,0000,0000,,there's over an hour of documentary footage
Dialogue: 0,0:01:29.00,0:01:31.00,Default,,0000,0000,0000,,and interactive animations.
Dialogue: 0,0:01:31.00,0:01:34.00,Default,,0000,0000,0000,,So you can open this one.
Dialogue: 0,0:01:34.00,0:01:37.00,Default,,0000,0000,0000,,(Audio) AG: Most modern wind turbines consist of a large ...
Dialogue: 0,0:01:37.00,0:01:39.00,Default,,0000,0000,0000,,MM: It starts playing immediately.
Dialogue: 0,0:01:39.00,0:01:42.00,Default,,0000,0000,0000,,And while it's playing, we can pinch and peak back at the page,
Dialogue: 0,0:01:42.00,0:01:44.00,Default,,0000,0000,0000,,and the movie keeps playing.
Dialogue: 0,0:01:44.00,0:01:47.00,Default,,0000,0000,0000,,Or we can zoom out to the table of contents,
Dialogue: 0,0:01:47.00,0:01:50.00,Default,,0000,0000,0000,,and the video keeps playing.
Dialogue: 0,0:01:52.00,0:01:54.00,Default,,0000,0000,0000,,But one of the coolest things in this book
Dialogue: 0,0:01:54.00,0:01:56.00,Default,,0000,0000,0000,,are the interactive infographics.
Dialogue: 0,0:01:56.00,0:01:58.00,Default,,0000,0000,0000,,This one shows the wind potential
Dialogue: 0,0:01:58.00,0:02:00.00,Default,,0000,0000,0000,,all around the United States.
Dialogue: 0,0:02:00.00,0:02:03.00,Default,,0000,0000,0000,,But instead of just showing us the information,
Dialogue: 0,0:02:03.00,0:02:06.00,Default,,0000,0000,0000,,we can take our finger and explore,
Dialogue: 0,0:02:06.00,0:02:08.00,Default,,0000,0000,0000,,and see, state by state,
Dialogue: 0,0:02:08.00,0:02:10.00,Default,,0000,0000,0000,,exactly how much wind potential there is.
Dialogue: 0,0:02:10.00,0:02:13.00,Default,,0000,0000,0000,,We can do the same for geothermal energy
Dialogue: 0,0:02:15.00,0:02:17.00,Default,,0000,0000,0000,,and solar power.
Dialogue: 0,0:02:23.00,0:02:25.00,Default,,0000,0000,0000,,This is one of my favorites.
Dialogue: 0,0:02:25.00,0:02:28.00,Default,,0000,0000,0000,,So this shows ...
Dialogue: 0,0:02:30.00,0:02:34.00,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:34.00,0:02:36.00,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:02:36.00,0:02:38.00,Default,,0000,0000,0000,,When the wind is blowing,
Dialogue: 0,0:02:38.00,0:02:41.00,Default,,0000,0000,0000,,any excess energy coming from the windmill
Dialogue: 0,0:02:41.00,0:02:43.00,Default,,0000,0000,0000,,is diverted into the battery.
Dialogue: 0,0:02:43.00,0:02:45.00,Default,,0000,0000,0000,,And as the wind starts dying down,
Dialogue: 0,0:02:45.00,0:02:47.00,Default,,0000,0000,0000,,any excess energy will be diverted back into the house --
Dialogue: 0,0:02:47.00,0:02:50.00,Default,,0000,0000,0000,,the lights never go out.
Dialogue: 0,0:02:53.00,0:02:56.00,Default,,0000,0000,0000,,And this whole book, it doesn't just run on the iPad.
Dialogue: 0,0:02:56.00,0:02:59.00,Default,,0000,0000,0000,,It also runs on the iPhone.
Dialogue: 0,0:02:59.00,0:03:01.00,Default,,0000,0000,0000,,And so you can start reading on your iPad in your living room
Dialogue: 0,0:03:01.00,0:03:03.00,Default,,0000,0000,0000,,and then pick up where you left off on the iPhone.
Dialogue: 0,0:03:03.00,0:03:05.00,Default,,0000,0000,0000,,And it works the exact same way.
Dialogue: 0,0:03:05.00,0:03:07.00,Default,,0000,0000,0000,,You can pinch into any page.
Dialogue: 0,0:03:07.00,0:03:09.00,Default,,0000,0000,0000,,Open it up.
Dialogue: 0,0:03:23.00,0:03:25.00,Default,,0000,0000,0000,,So that's Push Pop Press' first title,
Dialogue: 0,0:03:25.00,0:03:27.00,Default,,0000,0000,0000,,Al Gore's "Our Choice."
Dialogue: 0,0:03:27.00,0:03:29.00,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:03:29.00,0:03:37.00,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:03:37.00,0:03:40.00,Default,,0000,0000,0000,,Chris Anderson: That's spectacular.
Dialogue: 0,0:03:40.00,0:03:42.00,Default,,0000,0000,0000,,Do you want to be a publisher,
Dialogue: 0,0:03:42.00,0:03:44.00,Default,,0000,0000,0000,,a technology licenser?
Dialogue: 0,0:03:44.00,0:03:46.00,Default,,0000,0000,0000,,What is the business here?
Dialogue: 0,0:03:46.00,0:03:48.00,Default,,0000,0000,0000,,Is this something that other people can do?
Dialogue: 0,0:03:48.00,0:03:50.00,Default,,0000,0000,0000,,MM: Yeah, we're building a tool
Dialogue: 0,0:03:50.00,0:03:53.00,Default,,0000,0000,0000,,that makes it really easy for publishers right now to build this content.
Dialogue: 0,0:03:53.00,0:03:55.00,Default,,0000,0000,0000,,So Melcher Media's team, who's on the East coast --
Dialogue: 0,0:03:55.00,0:03:58.00,Default,,0000,0000,0000,,and we're on the West coast, building the software --
Dialogue: 0,0:03:58.00,0:04:00.00,Default,,0000,0000,0000,,takes our tool
Dialogue: 0,0:04:00.00,0:04:03.00,Default,,0000,0000,0000,,and, every day, drags in images and text.
Dialogue: 0,0:04:03.00,0:04:06.00,Default,,0000,0000,0000,,CA: So you want to license this software to publishers
Dialogue: 0,0:04:06.00,0:04:08.00,Default,,0000,0000,0000,,to make books as beautiful as that? (MM: Yes.)
Dialogue: 0,0:04:08.00,0:04:10.00,Default,,0000,0000,0000,,All right. Mike, thanks so much.
Dialogue: 0,0:04:10.00,0:04:12.00,Default,,0000,0000,0000,,MM: Thank you. (CA: Good luck.)
Dialogue: 0,0:04:12.00,0:04:14.00,Default,,0000,0000,0000,,(Applause)