WEBVTT 00:00:00.000 --> 00:00:02.000 So for the past year and a half, 00:00:02.000 --> 00:00:04.000 my team at Push Pop Press 00:00:04.000 --> 00:00:06.000 and Charlie Melcher and Melcher Media 00:00:06.000 --> 00:00:08.000 have been working on creating 00:00:08.000 --> 00:00:10.000 the first feature-length interactive book. 00:00:10.000 --> 00:00:12.000 It's called "Our Choice" 00:00:12.000 --> 00:00:14.000 and the author is Al Gore. 00:00:14.000 --> 00:00:16.000 It's the sequel to "An Inconvenient Truth," 00:00:16.000 --> 00:00:18.000 and it explores all the solutions 00:00:18.000 --> 00:00:20.000 that will solve the climate crisis. NOTE Paragraph 00:00:20.000 --> 00:00:23.000 The book starts like this. This is the cover. 00:00:24.000 --> 00:00:26.000 As the globe spins, 00:00:26.000 --> 00:00:28.000 we can see our location, 00:00:28.000 --> 00:00:31.000 and we can open the book 00:00:31.000 --> 00:00:33.000 and swipe through the chapters 00:00:33.000 --> 00:00:35.000 to browse the book. 00:00:36.000 --> 00:00:39.000 Or, we can scroll through the pages at the bottom. 00:00:40.000 --> 00:00:42.000 And if we wanted to zoom into a page, 00:00:42.000 --> 00:00:44.000 we can just open it up. 00:00:44.000 --> 00:00:46.000 And anything you see in the book, 00:00:46.000 --> 00:00:48.000 you can pick up with two fingers 00:00:48.000 --> 00:00:50.000 and lift off the page 00:00:50.000 --> 00:00:52.000 and open up. 00:00:52.000 --> 00:00:54.000 And if you want to go back 00:00:54.000 --> 00:00:56.000 and read the book again, 00:00:56.000 --> 00:00:59.000 you just fold it back up and put it back on the page. 00:01:00.000 --> 00:01:03.000 And so this works the same way; you pick it up and pop it open. NOTE Paragraph 00:01:03.000 --> 00:01:05.000 (Audio) Al Gore: I consider myself 00:01:05.000 --> 00:01:07.000 among the majority 00:01:07.000 --> 00:01:09.000 who look at windmills and feel 00:01:09.000 --> 00:01:11.000 they're a beautiful addition to the landscape. NOTE Paragraph 00:01:11.000 --> 00:01:13.000 Mike Matas: And so throughout the whole book, 00:01:13.000 --> 00:01:16.000 Al Gore will walk you through and explain the photos. 00:01:16.000 --> 00:01:19.000 This photo, you can you can even see on an interactive map. 00:01:20.000 --> 00:01:23.000 Zoom into it and see where it was taken. 00:01:25.000 --> 00:01:27.000 And throughout the book, 00:01:27.000 --> 00:01:29.000 there's over an hour of documentary footage 00:01:29.000 --> 00:01:31.000 and interactive animations. 00:01:31.000 --> 00:01:34.000 So you can open this one. NOTE Paragraph 00:01:34.000 --> 00:01:37.000 (Audio) AG: Most modern wind turbines consist of a large ... NOTE Paragraph 00:01:37.000 --> 00:01:39.000 MM: It starts playing immediately. 00:01:39.000 --> 00:01:42.000 And while it's playing, we can pinch and peak back at the page, 00:01:42.000 --> 00:01:44.000 and the movie keeps playing. 00:01:44.000 --> 00:01:47.000 Or we can zoom out to the table of contents, 00:01:47.000 --> 00:01:50.000 and the video keeps playing. 00:01:52.000 --> 00:01:54.000 But one of the coolest things in this book 00:01:54.000 --> 00:01:56.000 are the interactive infographics. 00:01:56.000 --> 00:01:58.000 This one shows the wind potential 00:01:58.000 --> 00:02:00.000 all around the United States. 00:02:00.000 --> 00:02:03.000 But instead of just showing us the information, 00:02:03.000 --> 00:02:06.000 we can take our finger and explore, 00:02:06.000 --> 00:02:08.000 and see, state by state, 00:02:08.000 --> 00:02:10.000 exactly how much wind potential there is. 00:02:10.000 --> 00:02:13.000 We can do the same for geothermal energy 00:02:15.000 --> 00:02:17.000 and solar power. NOTE Paragraph 00:02:23.000 --> 00:02:25.000 This is one of my favorites. 00:02:25.000 --> 00:02:28.000 So this shows ... 00:02:30.000 --> 00:02:34.000 (Laughter) 00:02:34.000 --> 00:02:36.000 (Applause) 00:02:36.000 --> 00:02:38.000 When the wind is blowing, 00:02:38.000 --> 00:02:41.000 any excess energy coming from the windmill 00:02:41.000 --> 00:02:43.000 is diverted into the battery. 00:02:43.000 --> 00:02:45.000 And as the wind starts dying down, 00:02:45.000 --> 00:02:47.000 any excess energy will be diverted back into the house -- 00:02:47.000 --> 00:02:50.000 the lights never go out. 00:02:53.000 --> 00:02:56.000 And this whole book, it doesn't just run on the iPad. 00:02:56.000 --> 00:02:59.000 It also runs on the iPhone. 00:02:59.000 --> 00:03:01.000 And so you can start reading on your iPad in your living room 00:03:01.000 --> 00:03:03.000 and then pick up where you left off on the iPhone. 00:03:03.000 --> 00:03:05.000 And it works the exact same way. 00:03:05.000 --> 00:03:07.000 You can pinch into any page. 00:03:07.000 --> 00:03:09.000 Open it up. NOTE Paragraph 00:03:23.000 --> 00:03:25.000 So that's Push Pop Press' first title, 00:03:25.000 --> 00:03:27.000 Al Gore's "Our Choice." 00:03:27.000 --> 00:03:29.000 Thank you. 00:03:29.000 --> 00:03:37.000 (Applause) NOTE Paragraph 00:03:37.000 --> 00:03:40.000 Chris Anderson: That's spectacular. 00:03:40.000 --> 00:03:42.000 Do you want to be a publisher, 00:03:42.000 --> 00:03:44.000 a technology licenser? 00:03:44.000 --> 00:03:46.000 What is the business here? 00:03:46.000 --> 00:03:48.000 Is this something that other people can do? NOTE Paragraph 00:03:48.000 --> 00:03:50.000 MM: Yeah, we're building a tool 00:03:50.000 --> 00:03:53.000 that makes it really easy for publishers right now to build this content. 00:03:53.000 --> 00:03:55.000 So Melcher Media's team, who's on the East coast -- 00:03:55.000 --> 00:03:58.000 and we're on the West coast, building the software -- 00:03:58.000 --> 00:04:00.000 takes our tool 00:04:00.000 --> 00:04:03.000 and, every day, drags in images and text. NOTE Paragraph 00:04:03.000 --> 00:04:06.000 CA: So you want to license this software to publishers 00:04:06.000 --> 00:04:08.000 to make books as beautiful as that? (MM: Yes.) 00:04:08.000 --> 00:04:10.000 All right. Mike, thanks so much. NOTE Paragraph 00:04:10.000 --> 00:04:12.000 MM: Thank you. (CA: Good luck.) NOTE Paragraph 00:04:12.000 --> 00:04:14.000 (Applause)