9:59:59.000,9:59:59.000
When a company says that their products

9:59:59.000,9:59:59.000
are green, eco-friendly or sustainable

9:59:59.000,9:59:59.000
that's, good for the environment, right?

9:59:59.000,9:59:59.000
Welll, maybe.

9:59:59.000,9:59:59.000
But it's possible that the company is

9:59:59.000,9:59:59.000
greenwashing. What?

9:59:59.000,9:59:59.000
Greenwashing. It's when the company

9:59:59.000,9:59:59.000
makes unsupportive claims that mislead

9:59:59.000,9:59:59.000
customers into thinking that their

9:59:59.000,9:59:59.000
products are sustainable or eco-friendly.

9:59:59.000,9:59:59.000
This makes the companies to appeal to

9:59:59.000,9:59:59.000
their environmental mind of consuming

9:59:59.000,9:59:59.000
without actually having to make

9:59:59.000,9:59:59.000
meaningful changes in their business

9:59:59.000,9:59:59.000
practices.

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And that's not cool for you or the planet

9:59:59.000,9:59:59.000
that we live on. No it's not.

9:59:59.000,9:59:59.000
Greenwashing is a big problem

9:59:59.000,9:59:59.000
and there's so many moving parts

9:59:59.000,9:59:59.000
So, in fact, why greenwashing happens?

9:59:59.000,9:59:59.000
And how you can use your power as a

9:59:59.000,9:59:59.000
consumer to help?

9:59:59.000,9:59:59.000
Wow. Sustainable explainable

9:59:59.000,9:59:59.000
So, why would businesses actually decide

9:59:59.000,9:59:59.000
to greenwash?

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According to one survey, 66% of the

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respondents said that they takes

9:59:59.000,9:59:59.000
sustainability into account whenever

9:59:59.000,9:59:59.000
they are shopping.

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So it's no surprise that business are

9:59:59.000,9:59:59.000
trying to attract this growing audience

9:59:59.000,9:59:59.000
As business are scrambling to meet the

9:59:59.000,9:59:59.000
desires of the market, many of them are

9:59:59.000,9:59:59.000
finding that just slapping a green sticker

9:59:59.000,9:59:59.000
on something and calling it green is

9:59:59.000,9:59:59.000
way easier and cheaper than making

9:59:59.000,9:59:59.000
the fundamental changes that consumers

9:59:59.000,9:59:59.000
are actually looking for

9:59:59.000,9:59:59.000
And you definitely have seen greenwashing

9:59:59.000,9:59:59.000
at the stores.

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You know the pictures