When a company says that their products
are green, eco-friendly or sustainable
that's, good for the environment, right?
Welll, maybe.
But it's possible that the company is
greenwashing. What?
Greenwashing. It's when the company
makes unsupportive claims that mislead
customers into thinking that their
products are sustainable or eco-friendly.
This makes the companies to appeal to
their environmental mind of consuming
without actually having to make
meaningful changes in their business
practices.
And that's not cool for you or the planet
that we live on. No it's not.
Greenwashing is a big problem
and there's so many moving parts
So, in fact, why greenwashing happens?
And how you can use your power as a
consumer to help?
Wow. Sustainable explainable
So, why would businesses actually decide
to greenwash?
According to one survey, 66% of the
respondents said that they takes
sustainability into account whenever
they are shopping.
So it's no surprise that business are
trying to attract this growing audience
As business are scrambling to meet the
desires of the market, many of them are
finding that just slapping a green sticker
on something and calling it green is
way easier and cheaper than making
the fundamental changes that consumers
are actually looking for
And you definitely have seen greenwashing
at the stores.
You know the pictures