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When a company says that their products

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are green, eco-friendly or sustainable

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that's, good for the environment, right?

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Welll, maybe.

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But it's possible that the company is

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greenwashing. What?

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Greenwashing. It's when the company

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makes unsupportive claims that mislead

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customers into thinking that their

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products are sustainable or eco-friendly.

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This makes the companies to appeal to

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their environmental mind of consuming

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without actually having to make

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meaningful changes in their business

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practices.

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And that's not cool for you or the planet

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that we live on. No it's not.

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Greenwashing is a big problem

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and there's so many moving parts

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So, in fact, why greenwashing happens?

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And how you can use your power as a

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consumer to help?

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Wow. Sustainable explainable

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So, why would businesses actually decide

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to greenwash?

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According to one survey, 66% of the

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respondents said that they takes

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sustainability into account whenever

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they are shopping.

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So it's no surprise that business are

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trying to attract this growing audience

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As business are scrambling to meet the

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desires of the market, many of them are

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finding that just slapping a green sticker

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on something and calling it green is

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way easier and cheaper than making

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the fundamental changes that consumers

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are actually looking for

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And you definitely have seen greenwashing

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at the stores.

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You know the pictures