[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When a company says that their products
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,are green, eco-friendly or sustainable
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that's, good for the environment, right?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Welll, maybe.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But it's possible that the company is
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,greenwashing. What?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Greenwashing. It's when the company
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,makes unsupportive claims that mislead
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,customers into thinking that their
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,products are sustainable or eco-friendly.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This makes the companies to appeal to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,their environmental mind of consuming
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,without actually having to make
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,meaningful changes in their business
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,practices.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And that's not cool for you or the planet
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,that we live on. No it's not.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Greenwashing is a big problem
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and there's so many moving parts
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, in fact, why greenwashing happens?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And how you can use your power as a
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,consumer to help?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Wow. Sustainable explainable
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So, why would businesses actually decide
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to greenwash?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,According to one survey, 66% of the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,respondents said that they takes
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sustainability into account whenever
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,they are shopping.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So it's no surprise that business are
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,trying to attract this growing audience
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,As business are scrambling to meet the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,desires of the market, many of them are
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,finding that just slapping a green sticker
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,on something and calling it green is
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,way easier and cheaper than making
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the fundamental changes that consumers
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,are actually looking for
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And you definitely have seen greenwashing
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,at the stores.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,You know the picture ads
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,with nature scenes are strategically
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,placed leaves an, of course, lots and lots
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of green.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And if it's green, it must be good right?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Not always
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And this can be so confusing
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,as a customer because you just want to go
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to the store, buy what you need without
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,destroying the planet making eco-friendly
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,choices and go home
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But greenwashing floods the market with
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,so many products that claim to be
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,environmentally friendly when they're
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,actually not. And that makes it very
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,difficult for users and consumers make the
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,best sustainable choice. And this even
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,with cleaning products that claim to be
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,non-toxic when they are actually toxic.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Or a strawless lid that turns out to have
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,more plastic in it than a lid and a straw.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And furthermore, if a company sold you
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a plastic cup that used to have a
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,plastic straw and you take off the plastic
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,straw and no longer have a plastic straw
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The plastic cup that they sold you still
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,unsustainable. Greenwashing.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Greenwashing can come in so many
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,different forms
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We are on a look-out for
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,suggestive imagery, selective disclosure
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,symbolic actions, lack of roof, bagginess
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and over phares.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,At this point you're probably ready to
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,tossing the towel of green consuming,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but don't hold on to that towel
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because there is hope
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Green products, they do exist.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And here is what you can do as
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a consumer to make sure that you're
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,practices are green win instead of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,greenwash
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Look for evidence. And if it seems vague
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,then talks on a detective cap and see
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,if he can find some confirmation
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,or deceive if there's third party
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,certifications. These third party
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,certifications help to confirm that a
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,product is eco-friendly.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,A few stamps for approval like
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,FSC certified, USDA Organic, Energy Star
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and Fair Trade USA
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Be aware of plain language like
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,one hundred percent Earth friendly,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,completely sustainable. If it sounds too
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,good to be true, probably is.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Make sure that this clear marketing
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,when refrain to eco claims. When
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,looking at a product, marketing
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,should tell you if the packaging, or
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,the product, or both are sustainable and
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,lastly, do your best.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,An in the age of fast paced information
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,updates and changing sustainability
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,landscape, it's truly difficult to know
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,weather or not you are making a
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,right decision as a customer
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,But remember these large companies that
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,need to change and that the world
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is not under your shoulders but
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,your choices do have an impact.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,These companies linten to the market
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and they listen to the consumers.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Every day, we have lots and lots of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,decisions that we make.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,That means we have lots and lots of
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,opportunities to make sustainable
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,decisions.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So stick in that. You're not alone because
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,we are in this together.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Thanks for watching and if you're
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,a little curious and you want to know more
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,about greenwashing, go to the link
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,in our bio and also go to our website
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,sustainable-earth.org to be up to date
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,on all things sustainability.