[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:01.83,Default,,0000,0000,0000,,When a company says that their product
Dialogue: 0,0:00:01.83,0:00:03.73,Default,,0000,0000,0000,,is green, eco-friendly or sustainable
Dialogue: 0,0:00:03.73,0:00:06.06,Default,,0000,0000,0000,,that's, good for the environment, right?
Dialogue: 0,0:00:07.36,0:00:08.91,Default,,0000,0000,0000,,Welll, maybe.
Dialogue: 0,0:00:09.29,0:00:10.53,Default,,0000,0000,0000,,But it's possible that the
Dialogue: 0,0:00:10.53,0:00:12.53,Default,,0000,0000,0000,,company is greenwashing. What?
Dialogue: 0,0:00:12.60,0:00:14.40,Default,,0000,0000,0000,,Greenwashing. It's when the company
Dialogue: 0,0:00:14.40,0:00:16.72,Default,,0000,0000,0000,,makes unsupportive claims that mislead
Dialogue: 0,0:00:16.72,0:00:18.37,Default,,0000,0000,0000,,customers into thinking that their
Dialogue: 0,0:00:18.37,0:00:20.64,Default,,0000,0000,0000,,products are sustainable or eco-friendly.
Dialogue: 0,0:00:20.64,0:00:22.39,Default,,0000,0000,0000,,This makes the companies to appeal to
Dialogue: 0,0:00:22.39,0:00:24.30,Default,,0000,0000,0000,,their environmental mind of consumer
Dialogue: 0,0:00:24.30,0:00:25.90,Default,,0000,0000,0000,,without actually having to make
Dialogue: 0,0:00:25.90,0:00:27.01,Default,,0000,0000,0000,,meaningful changes in
Dialogue: 0,0:00:27.01,0:00:28.21,Default,,0000,0000,0000,,their business practices.
Dialogue: 0,0:00:28.21,0:00:30.55,Default,,0000,0000,0000,,And that's not cool for you or the planet
Dialogue: 0,0:00:30.55,0:00:32.22,Default,,0000,0000,0000,,that we live on. No it's not.
Dialogue: 0,0:00:32.57,0:00:35.22,Default,,0000,0000,0000,,Greenwashing is a big problem
Dialogue: 0,0:00:35.22,0:00:37.04,Default,,0000,0000,0000,,and there's so many moving parts
Dialogue: 0,0:00:37.04,0:00:39.13,Default,,0000,0000,0000,,So, in fact, why greenwashing happens?
Dialogue: 0,0:00:39.13,0:00:41.33,Default,,0000,0000,0000,,And how you can use your power as a
Dialogue: 0,0:00:41.33,0:00:43.14,Default,,0000,0000,0000,,conscious consumer to help?
Dialogue: 0,0:00:47.79,0:00:50.78,Default,,0000,0000,0000,,Wow. Sustainable explainable
Dialogue: 0,0:00:51.66,0:00:54.31,Default,,0000,0000,0000,,So, why would businesses actually decide
Dialogue: 0,0:00:54.31,0:00:55.38,Default,,0000,0000,0000,,to greenwash?
Dialogue: 0,0:00:55.74,0:00:58.41,Default,,0000,0000,0000,,According to one survey, 66% of the
Dialogue: 0,0:00:58.41,0:01:00.04,Default,,0000,0000,0000,,respondents said that they takes
Dialogue: 0,0:01:00.04,0:01:01.84,Default,,0000,0000,0000,,sustainability into account whenever
Dialogue: 0,0:01:01.84,0:01:02.85,Default,,0000,0000,0000,,they are shopping.
Dialogue: 0,0:01:03.18,0:01:05.24,Default,,0000,0000,0000,,So it's no surprise that business are
Dialogue: 0,0:01:05.24,0:01:07.76,Default,,0000,0000,0000,,trying to attract this growing audience
Dialogue: 0,0:01:07.80,0:01:09.93,Default,,0000,0000,0000,,As business are scrambling to meet the
Dialogue: 0,0:01:09.93,0:01:11.80,Default,,0000,0000,0000,,desires of the market, many of them are
Dialogue: 0,0:01:11.80,0:01:13.85,Default,,0000,0000,0000,,finding that just slapping a green sticker
Dialogue: 0,0:01:13.85,0:01:15.92,Default,,0000,0000,0000,,on something and calling it green is
Dialogue: 0,0:01:15.92,0:01:17.78,Default,,0000,0000,0000,,way easier and cheaper than making
Dialogue: 0,0:01:17.78,0:01:19.98,Default,,0000,0000,0000,,the fundamental changes that customers
Dialogue: 0,0:01:19.98,0:01:21.16,Default,,0000,0000,0000,,are actually looking for
Dialogue: 0,0:01:21.16,0:01:23.32,Default,,0000,0000,0000,,And you definitely have seen greenwashing
Dialogue: 0,0:01:23.32,0:01:24.34,Default,,0000,0000,0000,,at the stores.
Dialogue: 0,0:01:24.36,0:01:25.82,Default,,0000,0000,0000,,You know the picture ads
Dialogue: 0,0:01:25.82,0:01:27.58,Default,,0000,0000,0000,,with nature scenes, the strategically
Dialogue: 0,0:01:27.58,0:01:30.44,Default,,0000,0000,0000,,placed leaves an, of course, lots and lots
Dialogue: 0,0:01:30.44,0:01:31.47,Default,,0000,0000,0000,,of green.
Dialogue: 0,0:01:31.66,0:01:33.97,Default,,0000,0000,0000,,And if it's green, it must be good right?
Dialogue: 0,0:01:34.11,0:01:35.15,Default,,0000,0000,0000,,Not always
Dialogue: 0,0:01:35.50,0:01:37.46,Default,,0000,0000,0000,,And this can be so confusing
Dialogue: 0,0:01:37.46,0:01:39.65,Default,,0000,0000,0000,,as a customer because you just want to go
Dialogue: 0,0:01:39.65,0:01:41.99,Default,,0000,0000,0000,,to the store, buy what you need without
Dialogue: 0,0:01:41.99,0:01:44.34,Default,,0000,0000,0000,,destroying the planet making eco-friendly
Dialogue: 0,0:01:44.34,0:01:45.69,Default,,0000,0000,0000,,choices and go home
Dialogue: 0,0:01:46.27,0:01:48.71,Default,,0000,0000,0000,,But greenwashing floods the market with
Dialogue: 0,0:01:48.71,0:01:50.44,Default,,0000,0000,0000,,so many products that claim to be
Dialogue: 0,0:01:50.44,0:01:52.41,Default,,0000,0000,0000,,environmentally friendly when they're
Dialogue: 0,0:01:52.41,0:01:54.21,Default,,0000,0000,0000,,actually not. And that makes it very
Dialogue: 0,0:01:54.21,0:01:56.22,Default,,0000,0000,0000,,difficult for users and consumers make the
Dialogue: 0,0:01:56.22,0:01:58.53,Default,,0000,0000,0000,,best sustainable choice. And this even
Dialogue: 0,0:01:58.53,0:02:00.38,Default,,0000,0000,0000,,with cleaning products that claim to be
Dialogue: 0,0:02:00.38,0:02:02.84,Default,,0000,0000,0000,,non-toxic when they are actually toxic.
Dialogue: 0,0:02:03.58,0:02:06.61,Default,,0000,0000,0000,,Or a strawless lid that turns out to have
Dialogue: 0,0:02:06.61,0:02:09.13,Default,,0000,0000,0000,,more plastic in it than a lid and a straw.
Dialogue: 0,0:02:09.52,0:02:10.54,Default,,0000,0000,0000,,And furthermore,
Dialogue: 0,0:02:10.54,0:02:11.56,Default,,0000,0000,0000,,if a company sold you
Dialogue: 0,0:02:11.56,0:02:13.27,Default,,0000,0000,0000,,a plastic cup that used to have a
Dialogue: 0,0:02:13.27,0:02:15.32,Default,,0000,0000,0000,,plastic straw and you take off the plastic
Dialogue: 0,0:02:15.32,0:02:17.32,Default,,0000,0000,0000,,straw and no longer have a plastic straw
Dialogue: 0,0:02:17.32,0:02:19.29,Default,,0000,0000,0000,,The plastic cup that they sold you still
Dialogue: 0,0:02:19.29,0:02:20.65,Default,,0000,0000,0000,,unsustainable. Greenwashing.
Dialogue: 0,0:02:21.64,0:02:22.82,Default,,0000,0000,0000,,Greenwashing can come in
Dialogue: 0,0:02:22.82,0:02:23.96,Default,,0000,0000,0000,,so many different forms
Dialogue: 0,0:02:24.15,0:02:25.68,Default,,0000,0000,0000,,We are on a look-out for
Dialogue: 0,0:02:25.91,0:02:28.83,Default,,0000,0000,0000,,suggestive imagery, selective disclosure
Dialogue: 0,0:02:29.44,0:02:34.36,Default,,0000,0000,0000,,symbolic actions, lack of roof, bagginess
Dialogue: 0,0:02:34.50,0:02:36.08,Default,,0000,0000,0000,,and over inflated phares.
Dialogue: 0,0:02:37.60,0:02:39.62,Default,,0000,0000,0000,,At this point you're probably ready to
Dialogue: 0,0:02:39.62,0:02:41.81,Default,,0000,0000,0000,,tossing the towel of green consumerism,
Dialogue: 0,0:02:41.81,0:02:44.78,Default,,0000,0000,0000,,but don't hold on to that towel
Dialogue: 0,0:02:45.16,0:02:46.19,Default,,0000,0000,0000,,because there is hope
Dialogue: 0,0:02:47.67,0:02:49.66,Default,,0000,0000,0000,,Green products, they do exist.
Dialogue: 0,0:02:50.13,0:02:52.14,Default,,0000,0000,0000,,And here's what you can do as consumer to
Dialogue: 0,0:02:52.14,0:02:53.53,Default,,0000,0000,0000,,make sure that your practices
Dialogue: 0,0:02:53.53,0:02:55.37,Default,,0000,0000,0000,,practices are green win instead of
Dialogue: 0,0:02:55.37,0:02:56.46,Default,,0000,0000,0000,,greenwash
Dialogue: 0,0:02:58.02,0:03:00.71,Default,,0000,0000,0000,,Look for evidence. And if it seems vague
Dialogue: 0,0:03:00.92,0:03:02.87,Default,,0000,0000,0000,,then talks on a detective cap and see
Dialogue: 0,0:03:02.87,0:03:04.46,Default,,0000,0000,0000,,if he can find some confirmation
Dialogue: 0,0:03:04.46,0:03:06.05,Default,,0000,0000,0000,,or deceive if there's third
Dialogue: 0,0:03:06.05,0:03:07.87,Default,,0000,0000,0000,,party certification. These third party
Dialogue: 0,0:03:07.87,0:03:09.68,Default,,0000,0000,0000,,certifications help to confirm that a
Dialogue: 0,0:03:09.68,0:03:10.87,Default,,0000,0000,0000,,product is eco-friendly.
Dialogue: 0,0:03:10.87,0:03:12.34,Default,,0000,0000,0000,,A few stamps for approval like
Dialogue: 0,0:03:12.34,0:03:14.95,Default,,0000,0000,0000,,FSC certified, USDA Organic, Energy Star
Dialogue: 0,0:03:14.95,0:03:16.28,Default,,0000,0000,0000,,and Fair Trade USA
Dialogue: 0,0:03:16.59,0:03:18.91,Default,,0000,0000,0000,,Be aware of plain language like
Dialogue: 0,0:03:18.91,0:03:21.67,Default,,0000,0000,0000,,one hundred percent Earth friendly, or
Dialogue: 0,0:03:21.81,0:03:23.73,Default,,0000,0000,0000,,completely sustainable. If it sounds too
Dialogue: 0,0:03:23.73,0:03:26.25,Default,,0000,0000,0000,,good to be true, probably is.
Dialogue: 0,0:03:26.35,0:03:28.24,Default,,0000,0000,0000,,Make sure that this clear marketing
Dialogue: 0,0:03:28.24,0:03:29.79,Default,,0000,0000,0000,,when refrain to eco claims. When
Dialogue: 0,0:03:29.79,0:03:31.32,Default,,0000,0000,0000,,looking at a product, marketing
Dialogue: 0,0:03:31.32,0:03:33.08,Default,,0000,0000,0000,,should tell you if the packaging, or
Dialogue: 0,0:03:33.08,0:03:35.56,Default,,0000,0000,0000,,the product, or both are sustainable and
Dialogue: 0,0:03:35.56,0:03:37.08,Default,,0000,0000,0000,,lastly, do your best.
Dialogue: 0,0:03:37.42,0:03:39.70,Default,,0000,0000,0000,,An in the age of fast paced information
Dialogue: 0,0:03:39.70,0:03:41.78,Default,,0000,0000,0000,,updates and changing sustainability
Dialogue: 0,0:03:41.78,0:03:43.97,Default,,0000,0000,0000,,landscape, it's truly difficult to know
Dialogue: 0,0:03:43.97,0:03:45.47,Default,,0000,0000,0000,,weather or not you are making a
Dialogue: 0,0:03:45.47,0:03:46.81,Default,,0000,0000,0000,,right decision as a customer
Dialogue: 0,0:03:46.90,0:03:48.77,Default,,0000,0000,0000,,But remember these large companies that
Dialogue: 0,0:03:48.77,0:03:50.64,Default,,0000,0000,0000,,need to change and that the load of the
Dialogue: 0,0:03:50.64,0:03:52.41,Default,,0000,0000,0000,,world is not under your shoulders but
Dialogue: 0,0:03:52.41,0:03:53.93,Default,,0000,0000,0000,,your choices do have an impact.
Dialogue: 0,0:03:53.99,0:03:56.13,Default,,0000,0000,0000,,These companies listen to the market
Dialogue: 0,0:03:56.13,0:03:57.68,Default,,0000,0000,0000,,and they listen to the consumer.
Dialogue: 0,0:03:57.68,0:03:59.38,Default,,0000,0000,0000,,Every day, we have lots and lots of
Dialogue: 0,0:03:59.38,0:04:00.50,Default,,0000,0000,0000,,decisions that we make.
Dialogue: 0,0:04:00.50,0:04:02.41,Default,,0000,0000,0000,,That means we have lots and lots of
Dialogue: 0,0:04:02.41,0:04:04.26,Default,,0000,0000,0000,,opportunities to make sustainable
Dialogue: 0,0:04:04.26,0:04:05.27,Default,,0000,0000,0000,,decisions.
Dialogue: 0,0:04:05.27,0:04:07.55,Default,,0000,0000,0000,,So stick in that. You're not alone because
Dialogue: 0,0:04:07.55,0:04:09.09,Default,,0000,0000,0000,,we are in this together.
Dialogue: 0,0:04:11.05,0:04:12.06,Default,,0000,0000,0000,,Thanks for watching
Dialogue: 0,0:04:12.06,0:04:13.49,Default,,0000,0000,0000,,and if you're a little curious
Dialogue: 0,0:04:13.49,0:04:15.01,Default,,0000,0000,0000,,and you want to know more about
Dialogue: 0,0:04:15.01,0:04:16.40,Default,,0000,0000,0000,,greenwashing, go to the link
Dialogue: 0,0:04:16.40,0:04:18.21,Default,,0000,0000,0000,,in our bio and also go to our website
Dialogue: 0,0:04:18.21,0:04:20.95,Default,,0000,0000,0000,,sustainable-earth.org to be up to date
Dialogue: 0,0:04:20.95,0:04:22.61,Default,,0000,0000,0000,,on all things sustainability.