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Quando uma empresa diz que um produto
é verde, ecológico ou sustentável

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isso é bom para o ambiente, certo?

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Bem, talvez.

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Mas é possível
que esteja a fazer greenwashing.

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O quê?
Greenwashing.

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É quando uma empresa faz afirmações
sem fundamento para enganar os clientes

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levando-os a pensar que os produtos
são sustentáveis ou ecológicos.

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Isto permite às empresas apelar
ao consumidor com mentalidade ecológica

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sem ter de fazer mudanças significativas
nas suas práticas comerciais.

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