1 00:00:11,791 --> 00:00:12,799 Wow, 2 00:00:13,030 --> 00:00:14,220 what an audience. 3 00:00:14,515 --> 00:00:17,531 But if I'm being honest, I don't care what you think of my talk. 4 00:00:18,097 --> 00:00:19,101 I don't. 5 00:00:19,101 --> 00:00:21,100 I care what the internet thinks of my talk. 6 00:00:21,100 --> 00:00:22,101 (Laughter) 7 00:00:22,101 --> 00:00:24,579 Because they are the ones who get it seen and shared. 8 00:00:24,579 --> 00:00:26,907 And I think that's where most people get it wrong. 9 00:00:26,907 --> 00:00:28,574 They're talking to you, here, 10 00:00:28,660 --> 00:00:33,290 instead of talking to you, random person scrolling Facebook. 11 00:00:34,323 --> 00:00:35,503 Thanks for the click. 12 00:00:36,141 --> 00:00:37,825 You see, back in 2009, 13 00:00:37,855 --> 00:00:41,400 we all had these weird little things called attention spans. 14 00:00:41,400 --> 00:00:42,400 (Laughter) 15 00:00:42,400 --> 00:00:45,596 Yeah, they're gone. They're gone. We killed them. They're dead. 16 00:00:46,287 --> 00:00:50,060 I'm trying to think of the last time I watched an 18-minute TED talk. 17 00:00:50,140 --> 00:00:52,640 It's been years, literally years. 18 00:00:52,865 --> 00:00:55,560 So if you're giving a TED talk, keep it quick. 19 00:00:55,700 --> 00:00:57,500 I'm doing mine in under a minute. 20 00:00:57,560 --> 00:00:59,155 I'm at 44 seconds right now; 21 00:00:59,155 --> 00:01:01,283 that means we've got time for one final joke. 22 00:01:01,450 --> 00:01:04,500 Why are balloons so expensive? 23 00:01:04,580 --> 00:01:05,705 (Audience) "Why?" 24 00:01:05,705 --> 00:01:06,941 Woody Roseland: Inflation. 25 00:01:06,941 --> 00:01:08,000 (Laughter) 26 00:01:08,000 --> 00:01:10,666 (Applause)