WEBVTT 00:00:11.791 --> 00:00:12.799 Wow, 00:00:13.030 --> 00:00:14.220 what an audience. 00:00:14.515 --> 00:00:17.531 But if I'm being honest, I don't care what you think of my talk. 00:00:18.097 --> 00:00:19.101 I don't. 00:00:19.101 --> 00:00:21.100 I care what the internet thinks of my talk. 00:00:21.100 --> 00:00:22.101 (Laughter) 00:00:22.101 --> 00:00:24.579 Because they are the ones who get it seen and shared. 00:00:24.579 --> 00:00:26.907 And I think that's where most people get it wrong. 00:00:26.907 --> 00:00:28.574 They're talking to you, here, 00:00:28.660 --> 00:00:33.290 instead of talking to you, random person scrolling Facebook. 00:00:34.323 --> 00:00:35.503 Thanks for the click. 00:00:36.141 --> 00:00:37.825 You see, back in 2009, 00:00:37.855 --> 00:00:41.400 we all had these weird little things called attention spans. 00:00:41.400 --> 00:00:42.400 (Laughter) 00:00:42.400 --> 00:00:45.596 Yeah, they're gone. They're gone. We killed them. They're dead. 00:00:46.287 --> 00:00:50.060 I'm trying to think of the last time I watched an 18-minute TED talk. 00:00:50.140 --> 00:00:52.640 It's been years, literally years. 00:00:52.865 --> 00:00:55.560 So if you're giving a TED talk, keep it quick. 00:00:55.700 --> 00:00:57.500 I'm doing mine in under a minute. 00:00:57.560 --> 00:00:59.155 I'm at 44 seconds right now; 00:00:59.155 --> 00:01:01.283 that means we've got time for one final joke. 00:01:01.450 --> 00:01:04.500 Why are balloons so expensive? 00:01:04.580 --> 00:01:05.705 (Audience) "Why?" 00:01:05.705 --> 00:01:06.941 Woody Roseland: Inflation. 00:01:06.941 --> 00:01:08.000 (Laughter) 00:01:08.000 --> 00:01:10.666 (Applause)