[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.30,0:00:02.43,Default,,0000,0000,0000,,- [Presenter] A case study is\Na detailed piece of research Dialogue: 0,0:00:02.43,0:00:04.95,Default,,0000,0000,0000,,with an individual or\Nsmall group of people. Dialogue: 0,0:00:04.95,0:00:07.11,Default,,0000,0000,0000,,There are various reasons why a case study Dialogue: 0,0:00:07.11,0:00:09.90,Default,,0000,0000,0000,,might be favored by\Npsychological researchers. Dialogue: 0,0:00:09.90,0:00:11.61,Default,,0000,0000,0000,,The subject matter of the case study Dialogue: 0,0:00:11.61,0:00:13.32,Default,,0000,0000,0000,,might be highly unusual, Dialogue: 0,0:00:13.32,0:00:14.88,Default,,0000,0000,0000,,so therefore it might be difficult Dialogue: 0,0:00:14.88,0:00:17.22,Default,,0000,0000,0000,,to find a certain number of participants. Dialogue: 0,0:00:17.22,0:00:19.95,Default,,0000,0000,0000,,The person might be considered\Nto be highly illustrative Dialogue: 0,0:00:19.95,0:00:22.17,Default,,0000,0000,0000,,of people with a particular condition Dialogue: 0,0:00:22.17,0:00:24.15,Default,,0000,0000,0000,,or in a particular circumstance, Dialogue: 0,0:00:24.15,0:00:26.10,Default,,0000,0000,0000,,even though the conditional circumstance Dialogue: 0,0:00:26.10,0:00:27.93,Default,,0000,0000,0000,,may not be statistically rare. Dialogue: 0,0:00:27.93,0:00:30.03,Default,,0000,0000,0000,,Another possibility is having a case study Dialogue: 0,0:00:30.03,0:00:32.25,Default,,0000,0000,0000,,of the number of normal people Dialogue: 0,0:00:32.25,0:00:35.70,Default,,0000,0000,0000,,and how they make decisions\Nat key points in their lives. Dialogue: 0,0:00:35.70,0:00:38.07,Default,,0000,0000,0000,,The researchers might\Nchoose a small-scale study Dialogue: 0,0:00:38.07,0:00:41.55,Default,,0000,0000,0000,,in terms of number of people\Nin order to capture rich detail Dialogue: 0,0:00:41.55,0:00:43.38,Default,,0000,0000,0000,,and to show some of the complexity Dialogue: 0,0:00:43.38,0:00:45.12,Default,,0000,0000,0000,,in the participants' lives. Dialogue: 0,0:00:45.12,0:00:46.83,Default,,0000,0000,0000,,The case study might be an early stage Dialogue: 0,0:00:46.83,0:00:48.78,Default,,0000,0000,0000,,of a larger program of research Dialogue: 0,0:00:48.78,0:00:50.04,Default,,0000,0000,0000,,to help the researchers plan Dialogue: 0,0:00:50.04,0:00:52.29,Default,,0000,0000,0000,,a well-designed experimental project. Dialogue: 0,0:00:52.29,0:00:53.94,Default,,0000,0000,0000,,A strength of case study research Dialogue: 0,0:00:53.94,0:00:55.68,Default,,0000,0000,0000,,is that there are some circumstances Dialogue: 0,0:00:55.68,0:00:56.76,Default,,0000,0000,0000,,where it is impossible Dialogue: 0,0:00:56.76,0:00:58.77,Default,,0000,0000,0000,,to have a large number of participants, Dialogue: 0,0:00:58.77,0:01:00.27,Default,,0000,0000,0000,,which makes this method ideal. Dialogue: 0,0:01:00.27,0:01:02.52,Default,,0000,0000,0000,,Moreover, case studies usually generate Dialogue: 0,0:01:02.52,0:01:04.17,Default,,0000,0000,0000,,a larger amount of detail Dialogue: 0,0:01:04.17,0:01:05.88,Default,,0000,0000,0000,,and rich qualitative data, Dialogue: 0,0:01:05.88,0:01:07.29,Default,,0000,0000,0000,,which can give a full picture Dialogue: 0,0:01:07.29,0:01:09.45,Default,,0000,0000,0000,,of the situation under scrutiny. Dialogue: 0,0:01:09.45,0:01:11.19,Default,,0000,0000,0000,,A weakness of case study research Dialogue: 0,0:01:11.19,0:01:13.77,Default,,0000,0000,0000,,is that they rarely produce\Nenough qualitative data Dialogue: 0,0:01:13.77,0:01:15.03,Default,,0000,0000,0000,,for statistical testing, Dialogue: 0,0:01:15.03,0:01:17.61,Default,,0000,0000,0000,,meaning some people regard case studies Dialogue: 0,0:01:17.61,0:01:19.89,Default,,0000,0000,0000,,as more anecdotal than scientific. Dialogue: 0,0:01:19.89,0:01:22.53,Default,,0000,0000,0000,,Another weakness is that\Nbecause case studies Dialogue: 0,0:01:22.53,0:01:24.86,Default,,0000,0000,0000,,sometimes involve quite\Nan intense relationship Dialogue: 0,0:01:24.86,0:01:27.18,Default,,0000,0000,0000,,between the researcher\Nand the participant, Dialogue: 0,0:01:27.18,0:01:29.19,Default,,0000,0000,0000,,they may lack objectivity. Dialogue: 0,0:01:29.19,0:01:31.05,Default,,0000,0000,0000,,The researcher may become too involved Dialogue: 0,0:01:31.05,0:01:32.82,Default,,0000,0000,0000,,and may alter the natural course Dialogue: 0,0:01:32.82,0:01:35.19,Default,,0000,0000,0000,,of the participant's life and experiences.