0:00:00.000,0:00:05.310
Coca Cola Latin America in 2018,[br]they launched what they call the

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universal bottle. The universal[br]bottle is like a reinvention of

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that old glass refillable bottle[br]that we some of us can remember

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from when we were younger. But[br]this one, this new one it's made

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of a kind of a rigid plastic,[br]and it can be reused up to 25

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times and it's called universal[br]because they designed one single

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shape that can be refilled with[br]any soda flavour any brand, any

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beverage from the company which[br]is completely different from the

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model that they had before. So[br]this universal bottle has a high

0:00:47.880,0:00:52.770
value proposition for the[br]consumers as they can get a 30%

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discount when buying a new[br]bottle bringing their empty

0:00:55.980,0:01:01.320
bottle back, but also to the[br]company because with this

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universal shape, they have[br]increased significantly the

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operational efficiency not only[br]inside the plants, but also in

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the retails, so it's helping[br]them to increase their

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distribution. So with all these[br]different benefits, what

0:01:18.690,0:01:23.310
happened is that in 2019, the[br]refillable bottles to give you

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an example only in Brazil, it[br]was representing 22% of

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everything that the company was[br]selling already. And 22% in a

0:01:32.730,0:01:38.700
country like Brazil, for a[br]company like Coca Cola means 1.8

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billion one way bottles that[br]were not produced because of the

0:01:42.540,0:01:46.440
scale of this reuse. And this[br]was before the crisis.