[Script Info]
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[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:05.31,Default,,0000,0000,0000,,Coca Cola Latin America in 2018,\Nthey launched what they call the
Dialogue: 0,0:00:05.31,0:00:10.83,Default,,0000,0000,0000,,universal bottle. The universal\Nbottle is like a reinvention of
Dialogue: 0,0:00:10.83,0:00:16.35,Default,,0000,0000,0000,,that old glass refillable bottle\Nthat we some of us can remember
Dialogue: 0,0:00:16.35,0:00:20.94,Default,,0000,0000,0000,,from when we were younger. But\Nthis one, this new one it's made
Dialogue: 0,0:00:20.94,0:00:26.31,Default,,0000,0000,0000,,of a kind of a rigid plastic,\Nand it can be reused up to 25
Dialogue: 0,0:00:26.31,0:00:33.63,Default,,0000,0000,0000,,times and it's called universal\Nbecause they designed one single
Dialogue: 0,0:00:33.63,0:00:38.79,Default,,0000,0000,0000,,shape that can be refilled with\Nany soda flavour any brand, any
Dialogue: 0,0:00:38.79,0:00:42.51,Default,,0000,0000,0000,,beverage from the company which\Nis completely different from the
Dialogue: 0,0:00:42.51,0:00:47.88,Default,,0000,0000,0000,,model that they had before. So\Nthis universal bottle has a high
Dialogue: 0,0:00:47.88,0:00:52.77,Default,,0000,0000,0000,,value proposition for the\Nconsumers as they can get a 30%
Dialogue: 0,0:00:52.77,0:00:55.98,Default,,0000,0000,0000,,discount when buying a new\Nbottle bringing their empty
Dialogue: 0,0:00:55.98,0:01:01.32,Default,,0000,0000,0000,,bottle back, but also to the\Ncompany because with this
Dialogue: 0,0:01:02.28,0:01:06.69,Default,,0000,0000,0000,,universal shape, they have\Nincreased significantly the
Dialogue: 0,0:01:06.69,0:01:11.49,Default,,0000,0000,0000,,operational efficiency not only\Ninside the plants, but also in
Dialogue: 0,0:01:11.49,0:01:14.64,Default,,0000,0000,0000,,the retails, so it's helping\Nthem to increase their
Dialogue: 0,0:01:14.64,0:01:18.69,Default,,0000,0000,0000,,distribution. So with all these\Ndifferent benefits, what
Dialogue: 0,0:01:18.69,0:01:23.31,Default,,0000,0000,0000,,happened is that in 2019, the\Nrefillable bottles to give you
Dialogue: 0,0:01:23.31,0:01:27.66,Default,,0000,0000,0000,,an example only in Brazil, it\Nwas representing 22% of
Dialogue: 0,0:01:27.66,0:01:32.73,Default,,0000,0000,0000,,everything that the company was\Nselling already. And 22% in a
Dialogue: 0,0:01:32.73,0:01:38.70,Default,,0000,0000,0000,,country like Brazil, for a\Ncompany like Coca Cola means 1.8
Dialogue: 0,0:01:38.73,0:01:42.54,Default,,0000,0000,0000,,billion one way bottles that\Nwere not produced because of the
Dialogue: 0,0:01:42.54,0:01:46.44,Default,,0000,0000,0000,,scale of this reuse. And this\Nwas before the crisis.