WEBVTT

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Coca Cola Latin America in 2018,
they launched what they call the

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universal bottle. The universal
bottle is like a reinvention of

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that old glass refillable bottle
that we some of us can remember

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from when we were younger. But
this one, this new one it's made

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of a kind of a rigid plastic,
and it can be reused up to 25

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times and it's called universal
because they designed one single

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shape that can be refilled with
any soda flavour any brand, any

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beverage from the company which
is completely different from the

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model that they had before. So
this universal bottle has a high

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value proposition for the
consumers as they can get a 30%

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discount when buying a new
bottle bringing their empty

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bottle back, but also to the
company because with this

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universal shape, they have
increased significantly the

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operational efficiency not only
inside the plants, but also in

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the retails, so it's helping
them to increase their

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distribution. So with all these
different benefits, what

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happened is that in 2019, the
refillable bottles to give you

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an example only in Brazil, it
was representing 22% of

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everything that the company was
selling already. And 22% in a

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country like Brazil, for a
company like Coca Cola means 1.8

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billion one way bottles that
were not produced because of the

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scale of this reuse. And this
was before the crisis.