0:00:00.000,0:00:02.200
ED LAWRENCE: If I showed[br]you this logo or this logo,

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you'll know what it is for[br]the quality of the product

0:00:04.950,0:00:06.730
and probably who it's aimed at.

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Now, if I showed[br]you these faces,

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you'd probably have[br]a similar experience.

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That in its very purest form[br]is what a personal brand is.

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But really, it goes[br]so much deeper,

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and it's an incredibly[br]powerful way to market.

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So let's dive in to learn more.

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[MUSIC PLAYING]

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Have you ever googled your name?

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Well, of course, you have.

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Did what pop up represent[br]what you want to be known for?

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Or did an old man pop up, like[br]it did when I gave it a shot?

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A personal brand is[br]your unique mixture

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of skills, experience,[br]personality, and know-how.

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These features promote you[br]and tell your brand story,

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reflecting your conduct,[br]behavior, spoken and unspoken

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words, and attitudes.

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It's basically your[br]professional image,

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how you look in[br]real life, combined

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with how the media portray[br]you, and the impression

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that people gain from[br]the information they

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find about you online.

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These can develop organically[br]and potentially very,

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very quickly.

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Or you can work on your[br]brand to portray to the world

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the person you want to be.

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But why would you want to[br]become a personal brand?

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Well, a personal brand allows[br]you to highlight your strengths

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and passions.

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It helps people to feel[br]like they know you better,

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which means they trust you more[br]even if they've never met you.

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Politicians rely on this[br]when it comes to elections.

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People vote for the people[br]they feel they know and trust.

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Some benefits you'll find[br]from building a personal brand

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is people will buy[br]from you without you

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needing to sell overtly.

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They'll purchase[br]what you provide,

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recommend you more[br]to their friends,

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and help you build[br]more of an audience.

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So why is personal[br]branding so important?

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Building a strong[br]personal brand is

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the key to being[br]considered influential.

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It helps you stand[br]out from the pack,

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and it's what makes[br]you memorable.

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Think back to the[br]examples I showed you

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at the start of the video.

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If I showed you these[br]faces, you'd probably

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have a similar experience.

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You probably knew who Richard[br]Branson was and probably

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had an opinion of him that made[br]him stand out when we showed you

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the image of him.

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The reason this is more[br]important than ever

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is the distrust built by[br]millennials to advertising.

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84% of them don't trust adverts[br]or the brands that create them,

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yet they're prepared to[br]believe people they know,

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even business people behind[br]brands they don't like.

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This has caused a major[br]reshuffle in the way businesses

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market themselves and why[br]influencer marketing has

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become so successful[br]over recent years.

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Richard Branson mentions in[br]his book, Losing My Virginity,

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that he noticed people[br]were more interested in him

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than they were[br]virgin, which is why

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he attempted so many stunts[br]to remain in the public eye.

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What was good for him[br]was good for the company.

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Think of Elon Musk, Jeff[br]Bezos, even Donald Trump.

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Business has merged[br]with celebrity culture.

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Here's some things to[br]consider for building

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your own personal brand.

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To start off, you[br]need to self-reflect.

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It's very hard to[br]describe yourself.

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It's easier to explain how you[br]want to be and go from there.

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If your main goal is to[br]improve your business using

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your personal brand, you[br]need to get a solid grip

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of who your target audience is.

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They need to match.

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There's no point building an[br]audience of men in their 20s

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if your company[br]sells makeup brushes.

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Really, you want to[br]build a reputation

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as someone who cares[br]about the types of people

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that are potential or[br]existing customers.

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The key is to come[br]across as human

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and as the name might[br]suggest, personal.

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This allows you to[br]de-emphasize selling

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to appear more authentic.

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The best way to build a personal[br]brand is on social media

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nowadays.

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You need to be where your[br]target market spends their time

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and create open accounts for[br]them to follow and engage with.

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So that's the personal side.

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What about the brand side?

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Well, you need to decide on a[br]consistent color scheme, fonts,

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icons, and graphics.

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And you should use[br]these everywhere.

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So they should appear on[br]your website, social account,

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business cards, and[br]anything printed.

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Carry business cards[br]with you everywhere.

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Yep, it's old school,[br]but they still work.

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If you're representing[br]a business,

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they should match the colors[br]and fonts of that too.

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You should also consider what[br]you wear in public situations.

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Steve Jobs and Mark Zuckerberg[br]went for the same outfit

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every time they were in public.

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It eliminated a choice and[br]saved on ironing as a bit

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grubby, though.

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So if you're a CEO of[br]a bank, don't turn up

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in shorts and a tank top.

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The final thing to think[br]about is your actions.

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They need to match your brand.

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Like pretty much every[br]area of marketing,

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consistency is key here.

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If you look the part and[br]turn up in the right places,

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you need to act the part too.

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People's expectations[br]of a politician

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are different from,[br]let's say, a rock star.

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If a politician were[br]found taking drugs,

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there'd be an uproar.

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And trust would be lost.

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Yet, if a rock star[br]got busted, nobody

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would batter much of an eyelid.

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OK, so you might not be[br]under the same spotlight,

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but you still need to consider[br]this and act like the person you

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promote yourself to be.

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Which will be a lot easier if[br]that's actually who you are.

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Be authentic.

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Don't try to be a[br]saint if you're not.

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It'll all come out in the wash.

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It's easy to spot a fake.

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And if you want to check out[br]your own personal brand's health

0:04:48.830,0:04:51.230
score, then have a look at[br]the link in the description

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to use our tool.

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Just type in your[br]Instagram account and await

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the glorious data.

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If you want to learn more about[br]growing your own personal brand,

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then watch this video[br]here to master Instagram.

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Don't forget to hit the[br]link and subscribe as well.

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You'll have three[br]videos a week that

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will help you grow your[br]personal brand, market,

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and more thrust your way.