[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:02.20,Default,,0000,0000,0000,,ED LAWRENCE: If I showed\Nyou this logo or this logo,
Dialogue: 0,0:00:02.20,0:00:04.95,Default,,0000,0000,0000,,you'll know what it is for\Nthe quality of the product
Dialogue: 0,0:00:04.95,0:00:06.73,Default,,0000,0000,0000,,and probably who it's aimed at.
Dialogue: 0,0:00:06.73,0:00:08.95,Default,,0000,0000,0000,,Now, if I showed\Nyou these faces,
Dialogue: 0,0:00:08.95,0:00:11.49,Default,,0000,0000,0000,,you'd probably have\Na similar experience.
Dialogue: 0,0:00:11.49,0:00:15.52,Default,,0000,0000,0000,,That in its very purest form\Nis what a personal brand is.
Dialogue: 0,0:00:15.52,0:00:17.28,Default,,0000,0000,0000,,But really, it goes\Nso much deeper,
Dialogue: 0,0:00:17.28,0:00:19.66,Default,,0000,0000,0000,,and it's an incredibly\Npowerful way to market.
Dialogue: 0,0:00:19.66,0:00:21.36,Default,,0000,0000,0000,,So let's dive in to learn more.
Dialogue: 0,0:00:21.36,0:00:24.42,Default,,0000,0000,0000,,[MUSIC PLAYING]
Dialogue: 0,0:00:24.42,0:00:25.84,Default,,0000,0000,0000,,Have you ever googled your name?
Dialogue: 0,0:00:25.84,0:00:27.01,Default,,0000,0000,0000,,Well, of course, you have.
Dialogue: 0,0:00:27.01,0:00:30.22,Default,,0000,0000,0000,,Did what pop up represent\Nwhat you want to be known for?
Dialogue: 0,0:00:30.22,0:00:33.49,Default,,0000,0000,0000,,Or did an old man pop up, like\Nit did when I gave it a shot?
Dialogue: 0,0:00:33.49,0:00:35.19,Default,,0000,0000,0000,,A personal brand is\Nyour unique mixture
Dialogue: 0,0:00:35.19,0:00:37.63,Default,,0000,0000,0000,,of skills, experience,\Npersonality, and know-how.
Dialogue: 0,0:00:37.63,0:00:41.50,Default,,0000,0000,0000,,These features promote you\Nand tell your brand story,
Dialogue: 0,0:00:41.50,0:00:44.97,Default,,0000,0000,0000,,reflecting your conduct,\Nbehavior, spoken and unspoken
Dialogue: 0,0:00:44.97,0:00:46.15,Default,,0000,0000,0000,,words, and attitudes.
Dialogue: 0,0:00:46.15,0:00:48.04,Default,,0000,0000,0000,,It's basically your\Nprofessional image,
Dialogue: 0,0:00:48.04,0:00:49.53,Default,,0000,0000,0000,,how you look in\Nreal life, combined
Dialogue: 0,0:00:49.53,0:00:51.62,Default,,0000,0000,0000,,with how the media portray\Nyou, and the impression
Dialogue: 0,0:00:51.62,0:00:53.37,Default,,0000,0000,0000,,that people gain from\Nthe information they
Dialogue: 0,0:00:53.37,0:00:54.67,Default,,0000,0000,0000,,find about you online.
Dialogue: 0,0:00:54.67,0:00:57.58,Default,,0000,0000,0000,,These can develop organically\Nand potentially very,
Dialogue: 0,0:00:57.58,0:00:58.63,Default,,0000,0000,0000,,very quickly.
Dialogue: 0,0:00:58.63,0:01:01.32,Default,,0000,0000,0000,,Or you can work on your\Nbrand to portray to the world
Dialogue: 0,0:01:01.32,0:01:02.83,Default,,0000,0000,0000,,the person you want to be.
Dialogue: 0,0:01:02.83,0:01:05.75,Default,,0000,0000,0000,,But why would you want to\Nbecome a personal brand?
Dialogue: 0,0:01:05.75,0:01:09.16,Default,,0000,0000,0000,,Well, a personal brand allows\Nyou to highlight your strengths
Dialogue: 0,0:01:09.16,0:01:10.46,Default,,0000,0000,0000,,and passions.
Dialogue: 0,0:01:10.46,0:01:12.68,Default,,0000,0000,0000,,It helps people to feel\Nlike they know you better,
Dialogue: 0,0:01:12.68,0:01:16.55,Default,,0000,0000,0000,,which means they trust you more\Neven if they've never met you.
Dialogue: 0,0:01:16.55,0:01:19.46,Default,,0000,0000,0000,,Politicians rely on this\Nwhen it comes to elections.
Dialogue: 0,0:01:19.46,0:01:22.19,Default,,0000,0000,0000,,People vote for the people\Nthey feel they know and trust.
Dialogue: 0,0:01:22.19,0:01:24.52,Default,,0000,0000,0000,,Some benefits you'll find\Nfrom building a personal brand
Dialogue: 0,0:01:24.52,0:01:27.04,Default,,0000,0000,0000,,is people will buy\Nfrom you without you
Dialogue: 0,0:01:27.04,0:01:28.37,Default,,0000,0000,0000,,needing to sell overtly.
Dialogue: 0,0:01:28.37,0:01:30.26,Default,,0000,0000,0000,,They'll purchase\Nwhat you provide,
Dialogue: 0,0:01:30.26,0:01:32.30,Default,,0000,0000,0000,,recommend you more\Nto their friends,
Dialogue: 0,0:01:32.30,0:01:34.43,Default,,0000,0000,0000,,and help you build\Nmore of an audience.
Dialogue: 0,0:01:34.43,0:01:36.92,Default,,0000,0000,0000,,So why is personal\Nbranding so important?
Dialogue: 0,0:01:36.92,0:01:38.83,Default,,0000,0000,0000,,Building a strong\Npersonal brand is
Dialogue: 0,0:01:38.83,0:01:41.42,Default,,0000,0000,0000,,the key to being\Nconsidered influential.
Dialogue: 0,0:01:41.42,0:01:43.06,Default,,0000,0000,0000,,It helps you stand\Nout from the pack,
Dialogue: 0,0:01:43.06,0:01:44.87,Default,,0000,0000,0000,,and it's what makes\Nyou memorable.
Dialogue: 0,0:01:44.87,0:01:46.84,Default,,0000,0000,0000,,Think back to the\Nexamples I showed you
Dialogue: 0,0:01:46.84,0:01:49.78,Default,,0000,0000,0000,,at the start of the video.
Dialogue: 0,0:01:49.78,0:01:52.12,Default,,0000,0000,0000,,If I showed you these\Nfaces, you'd probably
Dialogue: 0,0:01:52.12,0:01:53.93,Default,,0000,0000,0000,,have a similar experience.
Dialogue: 0,0:01:53.93,0:01:56.29,Default,,0000,0000,0000,,You probably knew who Richard\NBranson was and probably
Dialogue: 0,0:01:56.29,0:01:59.53,Default,,0000,0000,0000,,had an opinion of him that made\Nhim stand out when we showed you
Dialogue: 0,0:01:59.53,0:02:00.41,Default,,0000,0000,0000,,the image of him.
Dialogue: 0,0:02:00.41,0:02:02.77,Default,,0000,0000,0000,,The reason this is more\Nimportant than ever
Dialogue: 0,0:02:02.77,0:02:07.06,Default,,0000,0000,0000,,is the distrust built by\Nmillennials to advertising.
Dialogue: 0,0:02:07.06,0:02:10.99,Default,,0000,0000,0000,,84% of them don't trust adverts\Nor the brands that create them,
Dialogue: 0,0:02:10.99,0:02:13.88,Default,,0000,0000,0000,,yet they're prepared to\Nbelieve people they know,
Dialogue: 0,0:02:13.88,0:02:16.66,Default,,0000,0000,0000,,even business people behind\Nbrands they don't like.
Dialogue: 0,0:02:16.66,0:02:18.99,Default,,0000,0000,0000,,This has caused a major\Nreshuffle in the way businesses
Dialogue: 0,0:02:18.99,0:02:21.12,Default,,0000,0000,0000,,market themselves and why\Ninfluencer marketing has
Dialogue: 0,0:02:21.12,0:02:23.29,Default,,0000,0000,0000,,become so successful\Nover recent years.
Dialogue: 0,0:02:23.29,0:02:25.74,Default,,0000,0000,0000,,Richard Branson mentions in\Nhis book, Losing My Virginity,
Dialogue: 0,0:02:25.74,0:02:28.20,Default,,0000,0000,0000,,that he noticed people\Nwere more interested in him
Dialogue: 0,0:02:28.20,0:02:29.73,Default,,0000,0000,0000,,than they were\Nvirgin, which is why
Dialogue: 0,0:02:29.73,0:02:32.32,Default,,0000,0000,0000,,he attempted so many stunts\Nto remain in the public eye.
Dialogue: 0,0:02:32.32,0:02:34.45,Default,,0000,0000,0000,,What was good for him\Nwas good for the company.
Dialogue: 0,0:02:34.45,0:02:37.36,Default,,0000,0000,0000,,Think of Elon Musk, Jeff\NBezos, even Donald Trump.
Dialogue: 0,0:02:37.36,0:02:40.03,Default,,0000,0000,0000,,Business has merged\Nwith celebrity culture.
Dialogue: 0,0:02:40.03,0:02:42.66,Default,,0000,0000,0000,,Here's some things to\Nconsider for building
Dialogue: 0,0:02:42.66,0:02:44.14,Default,,0000,0000,0000,,your own personal brand.
Dialogue: 0,0:02:44.14,0:02:46.48,Default,,0000,0000,0000,,To start off, you\Nneed to self-reflect.
Dialogue: 0,0:02:46.48,0:02:48.28,Default,,0000,0000,0000,,It's very hard to\Ndescribe yourself.
Dialogue: 0,0:02:48.28,0:02:51.60,Default,,0000,0000,0000,,It's easier to explain how you\Nwant to be and go from there.
Dialogue: 0,0:02:51.60,0:02:53.73,Default,,0000,0000,0000,,If your main goal is to\Nimprove your business using
Dialogue: 0,0:02:53.73,0:02:56.04,Default,,0000,0000,0000,,your personal brand, you\Nneed to get a solid grip
Dialogue: 0,0:02:56.04,0:02:57.52,Default,,0000,0000,0000,,of who your target audience is.
Dialogue: 0,0:02:57.52,0:02:58.57,Default,,0000,0000,0000,,They need to match.
Dialogue: 0,0:02:58.57,0:03:01.24,Default,,0000,0000,0000,,There's no point building an\Naudience of men in their 20s
Dialogue: 0,0:03:01.24,0:03:02.98,Default,,0000,0000,0000,,if your company\Nsells makeup brushes.
Dialogue: 0,0:03:02.98,0:03:04.56,Default,,0000,0000,0000,,Really, you want to\Nbuild a reputation
Dialogue: 0,0:03:04.56,0:03:06.51,Default,,0000,0000,0000,,as someone who cares\Nabout the types of people
Dialogue: 0,0:03:06.51,0:03:08.77,Default,,0000,0000,0000,,that are potential or\Nexisting customers.
Dialogue: 0,0:03:08.77,0:03:10.71,Default,,0000,0000,0000,,The key is to come\Nacross as human
Dialogue: 0,0:03:10.71,0:03:13.51,Default,,0000,0000,0000,,and as the name might\Nsuggest, personal.
Dialogue: 0,0:03:13.51,0:03:15.45,Default,,0000,0000,0000,,This allows you to\Nde-emphasize selling
Dialogue: 0,0:03:15.45,0:03:17.11,Default,,0000,0000,0000,,to appear more authentic.
Dialogue: 0,0:03:17.11,0:03:20.38,Default,,0000,0000,0000,,The best way to build a personal\Nbrand is on social media
Dialogue: 0,0:03:20.38,0:03:21.22,Default,,0000,0000,0000,,nowadays.
Dialogue: 0,0:03:21.22,0:03:24.39,Default,,0000,0000,0000,,You need to be where your\Ntarget market spends their time
Dialogue: 0,0:03:24.39,0:03:27.64,Default,,0000,0000,0000,,and create open accounts for\Nthem to follow and engage with.
Dialogue: 0,0:03:27.64,0:03:28.81,Default,,0000,0000,0000,,So that's the personal side.
Dialogue: 0,0:03:28.81,0:03:29.86,Default,,0000,0000,0000,,What about the brand side?
Dialogue: 0,0:03:29.86,0:03:32.40,Default,,0000,0000,0000,,Well, you need to decide on a\Nconsistent color scheme, fonts,
Dialogue: 0,0:03:32.40,0:03:33.46,Default,,0000,0000,0000,,icons, and graphics.
Dialogue: 0,0:03:33.46,0:03:34.96,Default,,0000,0000,0000,,And you should use\Nthese everywhere.
Dialogue: 0,0:03:34.96,0:03:37.21,Default,,0000,0000,0000,,So they should appear on\Nyour website, social account,
Dialogue: 0,0:03:37.21,0:03:39.12,Default,,0000,0000,0000,,business cards, and\Nanything printed.
Dialogue: 0,0:03:39.12,0:03:41.14,Default,,0000,0000,0000,,Carry business cards\Nwith you everywhere.
Dialogue: 0,0:03:41.14,0:03:43.27,Default,,0000,0000,0000,,Yep, it's old school,\Nbut they still work.
Dialogue: 0,0:03:43.27,0:03:44.86,Default,,0000,0000,0000,,If you're representing\Na business,
Dialogue: 0,0:03:44.86,0:03:47.95,Default,,0000,0000,0000,,they should match the colors\Nand fonts of that too.
Dialogue: 0,0:03:47.95,0:03:51.67,Default,,0000,0000,0000,,You should also consider what\Nyou wear in public situations.
Dialogue: 0,0:03:51.67,0:03:54.30,Default,,0000,0000,0000,,Steve Jobs and Mark Zuckerberg\Nwent for the same outfit
Dialogue: 0,0:03:54.30,0:03:55.81,Default,,0000,0000,0000,,every time they were in public.
Dialogue: 0,0:03:55.81,0:03:59.04,Default,,0000,0000,0000,,It eliminated a choice and\Nsaved on ironing as a bit
Dialogue: 0,0:03:59.04,0:03:59.71,Default,,0000,0000,0000,,grubby, though.
Dialogue: 0,0:03:59.71,0:04:02.85,Default,,0000,0000,0000,,So if you're a CEO of\Na bank, don't turn up
Dialogue: 0,0:04:02.85,0:04:04.48,Default,,0000,0000,0000,,in shorts and a tank top.
Dialogue: 0,0:04:04.48,0:04:06.49,Default,,0000,0000,0000,,The final thing to think\Nabout is your actions.
Dialogue: 0,0:04:06.49,0:04:08.04,Default,,0000,0000,0000,,They need to match your brand.
Dialogue: 0,0:04:08.04,0:04:10.50,Default,,0000,0000,0000,,Like pretty much every\Narea of marketing,
Dialogue: 0,0:04:10.50,0:04:11.82,Default,,0000,0000,0000,,consistency is key here.
Dialogue: 0,0:04:11.82,0:04:14.46,Default,,0000,0000,0000,,If you look the part and\Nturn up in the right places,
Dialogue: 0,0:04:14.46,0:04:16.50,Default,,0000,0000,0000,,you need to act the part too.
Dialogue: 0,0:04:16.50,0:04:18.41,Default,,0000,0000,0000,,People's expectations\Nof a politician
Dialogue: 0,0:04:18.41,0:04:20.76,Default,,0000,0000,0000,,are different from,\Nlet's say, a rock star.
Dialogue: 0,0:04:20.76,0:04:23.16,Default,,0000,0000,0000,,If a politician were\Nfound taking drugs,
Dialogue: 0,0:04:23.16,0:04:24.33,Default,,0000,0000,0000,,there'd be an uproar.
Dialogue: 0,0:04:24.33,0:04:25.92,Default,,0000,0000,0000,,And trust would be lost.
Dialogue: 0,0:04:25.92,0:04:28.13,Default,,0000,0000,0000,,Yet, if a rock star\Ngot busted, nobody
Dialogue: 0,0:04:28.13,0:04:29.67,Default,,0000,0000,0000,,would batter much of an eyelid.
Dialogue: 0,0:04:29.67,0:04:32.04,Default,,0000,0000,0000,,OK, so you might not be\Nunder the same spotlight,
Dialogue: 0,0:04:32.04,0:04:34.79,Default,,0000,0000,0000,,but you still need to consider\Nthis and act like the person you
Dialogue: 0,0:04:34.79,0:04:36.15,Default,,0000,0000,0000,,promote yourself to be.
Dialogue: 0,0:04:36.15,0:04:39.42,Default,,0000,0000,0000,,Which will be a lot easier if\Nthat's actually who you are.
Dialogue: 0,0:04:39.42,0:04:40.38,Default,,0000,0000,0000,,Be authentic.
Dialogue: 0,0:04:40.38,0:04:42.21,Default,,0000,0000,0000,,Don't try to be a\Nsaint if you're not.
Dialogue: 0,0:04:42.21,0:04:43.74,Default,,0000,0000,0000,,It'll all come out in the wash.
Dialogue: 0,0:04:43.74,0:04:46.26,Default,,0000,0000,0000,,It's easy to spot a fake.
Dialogue: 0,0:04:46.26,0:04:48.83,Default,,0000,0000,0000,,And if you want to check out\Nyour own personal brand's health
Dialogue: 0,0:04:48.83,0:04:51.23,Default,,0000,0000,0000,,score, then have a look at\Nthe link in the description
Dialogue: 0,0:04:51.23,0:04:52.53,Default,,0000,0000,0000,,to use our tool.
Dialogue: 0,0:04:52.53,0:04:55.43,Default,,0000,0000,0000,,Just type in your\NInstagram account and await
Dialogue: 0,0:04:55.43,0:04:56.94,Default,,0000,0000,0000,,the glorious data.
Dialogue: 0,0:04:56.94,0:04:59.88,Default,,0000,0000,0000,,If you want to learn more about\Ngrowing your own personal brand,
Dialogue: 0,0:04:59.88,0:05:02.57,Default,,0000,0000,0000,,then watch this video\Nhere to master Instagram.
Dialogue: 0,0:05:02.57,0:05:05.12,Default,,0000,0000,0000,,Don't forget to hit the\Nlink and subscribe as well.
Dialogue: 0,0:05:05.12,0:05:06.62,Default,,0000,0000,0000,,You'll have three\Nvideos a week that
Dialogue: 0,0:05:06.62,0:05:09.00,Default,,0000,0000,0000,,will help you grow your\Npersonal brand, market,
Dialogue: 0,0:05:09.00,0:05:11.83,Default,,0000,0000,0000,,and more thrust your way.