Sneak Peek of “EXPOSED: The Truth Behind Coca-Cola’s Advertising”

So why might coke

wanna show its products

In glass bottles?

First, there's nostalgia

Displaying a vintage

glass bottle

doesn't just avoid the

appearance of plastic,

it allows coke

to hark back

to a time before widespread

plastic pollution even existed

Second, it

alllows coke to distance

itself from plastic.

Let's face it,

people are sick of all the

plastic trash

polluting our oceans,

our parks,

our communities.

Coke knows that

and would like to

pretend it has nothing to

do with that mess

and Third , coke

greenwashes it's plastics

problem to avoid regulation.

This is really important.

Coke's use of

the glass bottle in it's ad

is a strategic fiction

meant to assure

the public and

policymakers

that there's no plastic

problem that need fixing,

no need for government

to get involved and

enforce higher environmental

standards.