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We're in a plastic crisis.
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Who's responsible for this mess? How can we turn it around?
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Let me toss a few facts at you.
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Over half of the plastic ever produced
was created in the last decade.
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And only about 9% of the plastic ever made
has been recycled.
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But before you go blaming your lazy
neighbor for that dismal recycling rate,
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maybe we should take a step back
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and see how we got here
in the first place.
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And answer that question.
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We've got to go way way back
to where the plastic begin.
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No, no, not that far back.
Right – that's good.
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These are fracking wells,
which is where a lot of the plastic beep
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you see lying around
in the environment starts.
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Over the last decade,
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governments handed out
billions of dollars in tax subsidies
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and gutted environmental rules
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to encourage oil
and natural gas development.
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That created a lot of new
cheap oil and gas
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that companies like Dow and Exxon
also turned into plastic.
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In other words, lots of cheap oil and gas
means lots of cheap plastic.
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In fact, plastic is now the fastest
growing source of greenhouse gases
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like CO2 and methane.
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Huge consumer goods companies
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then turn all that cheap plastic
into packaging or products
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that often get used just once
and then can't or won't get recycled.
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And with no laws
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holding producers responsible
for the plastic waste they create,
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guess who picks up the bill
for all that junk?
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That's right, us. The taxpayers!
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The companies who make
and use single-use plastics
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want you to believe that recycling
will take care of all of it.
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But it turns out it's often more expensive
to recycle something
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than it is just to create new plastic.
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Some cities and towns
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are even considering ditching
the recycling programs altogether.
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Take Maine for example, Mainers want to do the right thing.
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The products continue to be packaged in wasteful ways,
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and towns are struggling with what to do with them when they get to the dump.
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You see when the people who create plastic packaging are responsible for managing and paying for their waste, bad things happen.
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Like really bad things.
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That's why many are starting to rethink packaging as a way waste is handled.
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One way to do that is through a system called Extended Producer Responsibility (EPR).
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You might also call it polluter pays or a great idea.
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EPR for packaging puts companies on the hook by making them accountable for the stuff they put on our shelves,
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like paying more for non recyclable materials.
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While the United States doesn't require manufacturers to help manage their packaging wastes,
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many other places do, including several Canadian provinces and all countries in the EU.
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Some of these laws have been in place for 30 years and many of these places now see recycling rates at up to 80%,
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and, better yet, when the companies become responsible for their waste, the real magic happens.
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They realize it's actually cheaper to reduce their packaging than to pay to clean it up.
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That's the beauty of extending the responsibility to the real polluters.
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It can help reduce plastic waste on the front end,
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improve recycling by creating a cleaner waste stream,
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and, oh yeah, tackle this thing called climate change, too.
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Coupled with other ways to reduce unnecessary plastics like bag and foam bags,
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performing recycling through EPR for packaging is what the world needs.
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What's your take on EPR? Tell us in the comments below?
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