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♪ [music] ♪
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- [Tyler] In this video,
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we're going to dive deeper
into the demand curve
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by building one together
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and then learning
two different ways
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to read a demand curve.
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So let's start with the definition
of a demand curve.
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A demand curve is a function
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that shows the quantity demanded
at different market prices.
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That's a bit mysterious,
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so let's take an example
of the market for oil
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and then build
a demand curve together.
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Here's a hypothetical table of data
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that shows the amount of oil bought
at different market prices.
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Suppose that at a price
of $55 per barrel,
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the quantity of oil demanded
would be 5 million barrels a day.
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At a lower price,
say $20 per barrel,
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the quantity of oil demanded
is going to be higher,
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say 25 million barrels a day.
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And at an even lower price --
$5 per barrel --
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the quantity of oil demanded
would be 50 million barrels a day.
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Let's convert these into a graph
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with the price of oil
on the vertical axis
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and the quantity of oil demanded
on the horizontal axis.
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We can now graph
our three points...
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and connect them with a line --
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that's the demand curve for oil.
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It shows us the quantity demanded
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at each price.
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Immediately, we see a key feature
of the demand curve,
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which is that it slopes downward.
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At a lower price,
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the quantity demanded is greater --
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that makes intuitive sense.
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If the price is lower,
you'll buy more.
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Now let's discuss the two ways
to read a demand curve.
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We'll start with
the horizontal method.
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We begin by reading the price,
say $55 per barrel,
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then read horizontally
over to the demand curve,
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and then down to find
that at that price,
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buyers are willing
and able to purchase
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5 million barrels of oil per day.
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At a price of $20 per barrel,
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buyers are willing
and able to purchase
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25 million barrels of oil.
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At a price of $5 per barrel,
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buyers are willing
and able to purchase
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50 million barrels of oil.
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The second way of reading
the demand curve,
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the vertical method,
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begins at the bottom
and works its way up.
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It tells us the value
or the maximum price
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that buyers are willing to pay
for a particular barrel of oil.
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We pick a quantity
along the x-axis,
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say the 5 millionth barrel of oil,
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and then read up to find the value
of that barrel of oil --
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or, in other words,
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the maximum amount that buyers
are willing to pay for that barrel,
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which is $55.
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How about the 25 millionth
barrel of oil?
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We can read up
from the horizontal axis
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and then over to see
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that the maximum
buyers are willing to pay
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is $20 for that barrel of oil.
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Both ways of reading
the demand curve are useful
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for solving different kinds
of problems.
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The horizontal reading
tells us the quantity demanded
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at a given price.
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The vertical method tells us
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how much buyers value
a particular barrel of oil.
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The demand curve
is a fundamental tool in economics,
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so please be sure to practice
building it and reading it
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until you've mastered it.
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- [Narrator] If you're a teacher,
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you should check out our supply
and demand unit plan
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that incorporates this video.
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If you're a learner,
make sure this video sticks
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by answering
a few quick practice questions.
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Or if you're ready
for more microeconomics,
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click for the next video.
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