April 6 Training

So this is our April
social media training.

Based on the poll,

which by the way,
thanks for doing that

it helps me so much to
know what you're needing

because you're the one that are
boots on the ground.

You know what you're wanting to
learn about.

And you guys had some really good
other ideas

That I'm going to cover in
probably not this one but in future ones.

So I'm really excited.

And I love that you guys are taking a personal interest in this.

So, welcome to social media training.

I just wanted to introduce myself
for those who don't know who I am.

I'm Alisha Wilkins.

You can email me at
Alisha.wilkins now.

I am legally changes to Wilkins.

I got married and hadn't changed
my name for a while.

Now I am legally Alisha Wilkins
and I am the social media manager

up here for extension and my job is to
obviously run our extension page.

But also to help you run your pages.

If you have Facebook questions,
if you have marketing ideas,

that you just need some help with,
I am here to talk about it.

If you have specific things
you want to ask me,

I am always down for a phone call,
a zoom call to help you out.

I just wanted to start with a new thing
because you guys are doing to great.

And I've kind of been keeping track as
I go through social media

everyday of fun things I see people
doing with social media.

So Cache County extension,
they did a reel about spring cleaning

that was really really well done.

Emory County, Row sent in a video
for us

that did super well about
world water day.

And it took him, I'm guessing,
5 minutes to make.

It went super well, so thanks
Emory County.

USU Botanical Center has been
doing awesome.

They have the funnest flower pictures
and flowers are always easy to post.

Really low hanging fruit if you're like,

"I don't know what else I can post,"

just find a pretty flower outside
your office

and say "we love spring"
done.

And then, Carbon County
had been doing awesome.

They had a post about the
stem spot that the had installed.

And they had faces of the people.

And I know it's kind of hard to get
participants faces in things

if they didn't sign a waiver or something.

But I have found that if I want to include
someone's face in something

I just say, "hey do you mind if I take
your picture for social media."

9/10 times people have been
on board with that.

Anyway, there's a ton of other
things going on.

Those are just some of the
things that I saw.

So, I don't want this so be like
a full on lecture

cause I know those get boring.

But you did ask what I kind of gained
from the social media marketing world.

I am just going to go through
a couple things

that I think that you guys will appreciate

then we can talk after about
how you can implement that.

Fluffy, generic things are awesome
but I want to give you

concrete things to go and try.

So the first thing that I got hit
hard with the most,

is that your follower count,
doesn't really matter anymore.

We've been pushing for so long
to get this high number,

this high likes, followers,

but it's now considered a
"vanity metric"

by most social media professionals.

What that basically means
is that it just makes you look good

to other people but it doesn't actually
tell you how

well you're doing on social media.

But the platforms want engagement.

So that means, if you have 5,000
followers but you're only getting

20 likes, you've got to change
your strategy.

So then the next thing,
oh I'll get to that Nichole,

I'm sure there an actual USU
policy.

Back when I was a 4H
person, I just kind of did it.

But I'll find out a more
formal policy.

So back to the followers thing,

maybe thing about what can I
do instead of just posting a graphic

of my event, is this an event we've
done in the past that I could

get someone to talk about on
a quick video.

About why they liked attending the event.

Could I get my agent or my coordinator,
whoever's in charge of the event,

to come on and share?

Could I post a picture of the
event from last year

and say, "look how fun
this is going to be!"

Utah 4H does that a lot with
a lot of their events

now that they have a content
library.

If it's a new event, maybe
post the thing they're going to be making

or reasons to attend this course.
Instead of just the graphic.

Often people are going to scroll past
just a graphic.

Just something to think about.

Followers doesn't equal success anymore.

You want to make sure you're getting
good engagement on your posts

meaning comments, likes, and shares.

So then the next thing to kind of
the same line as not every

piece of content will go viral.

That's just the world of social media.

And it's okay to have low reach
if you need to put information out there.

I know that there are some content
that when I post,

it's just not going to get a lot
of reach.

But that's okay because I'm
building trust.

I'm letting people know that this
is what we're about.

A lot of people ask,
when should I post?

How much should I post?
Duh duh duh

It all depends on your audience.

So you can dive into your
own analytics for your page

and see when people are the most active,

and schedule your posts for then.

Or an hour before their most active times.

Because every page is different
every audience is going to be different.

Some audiences don't mind being posted
to a couple times a day.

Others it's like they only need a couple
times a week.

So dive into your own analytics
for your page.

And I can show you how to do that
in a different phone call if you want to.

Something they also talked about was

aligning your strategy with the goals
of the platform.

Video is huge on instagram right now.

They're going to reward you by boosting
you in the algorithm

if you can post a video.

You don't have to do a trendy lip sync
or funky dance.

Even just a quick video from one of
your 4H coordinators about

time to sign up for fair stuff, or just
a staff assistant doing, I don't know.

There's lots of things you guys
can be doing.

They also are going to give value
to faces in their posts.

Instagram and Facebook are taking
a shift back to organic content,

to more friendly content.

So they want to see faces. They want
to see interactions.

Anyway, so then, what's another thing?

Oh! It does take 7 to 10 touch points
for someone to take action

for your business, so that means
it might take them 7 times

before they come to a class.
Or 7 times before they purchase a product.