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- [Instructor] Social cognitive theory
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is a theory that explains how people learn
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by observing others, interacting
with their environment,
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and experiencing the
consequences of their actions.
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It suggests that learning happens
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not only through direct experience,
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but also by watching the
behaviors and outcomes of others.
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Known as observational learning,
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this theory highlights the importance
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of both individual thoughts
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and social interactions
in shaping behaviors.
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The theory was developed by
psychologist Albert Bandura
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in the 1960s.
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It originally grew out of
earlier behaviorist theories
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that focused on how people learn
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through reinforcement and punishment.
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However, Bandura believed
that this view was too limited
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as it ignored the role of thinking
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and social interactions in learning.
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His famous Bobo doll experiment
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showed that children could
learn aggressive behavior
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just by watching others
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without directly experiencing
any consequences.
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This led him to propose
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that observation, imitation, and modeling
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were key aspects of how people learn,
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which became the foundation
for social cognitive theory.
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Social cognitive theory
focuses on the idea
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that behavior is influenced
by three factors,
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personal factors like
thoughts and beliefs,
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environmental factors such as
surroundings and other people,
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and behavior itself.
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These three factors interact in a process
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called reciprocal determinism,
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where each one affects the others.
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For example, a person might have a belief
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about their ability to
succeed, personal factor,
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which influences how they act, behavior,
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and this in turn could change
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how others respond to them, environment.
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One common example of
social cognitive theory
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is learning by imitation.
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If a student sees a classmate praised
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for participating in class,
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they might be more likely
to participate themselves.
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In sports, athletes often
watch videos of other players
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to learn new skills.
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Observing someone else's
success or failure
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can lead to a change in behavior,
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even if the person hasn't
personally experienced
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the same situation.
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A strength of social cognitive theory is
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that it takes into account the influence
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of social interactions and
environment on learning.
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Unlike theories that focus
only on internal thoughts
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or direct experience,
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social cognitive theory recognizes
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that people can learn by observing others.
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This makes it more flexible and realistic
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as it applies to a wide
range of situations,
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including schools, workplaces, and homes.
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However, social cognitive
theory has some weaknesses.
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One criticism is that
it might underestimate
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the role of biological
factors in behavior.
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For example, it doesn't always account
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for how genetics or brain
chemistry might influence
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how a person learns or behaves.
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Another criticism is that it can be hard
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to measure the interactions
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between personal, behavioral,
and environmental factors,
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making it difficult to predict behavior
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in certain situations.
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A related educational theory
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is Vygotsky's Sociocultural Theory.
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To learn about Vygotsky,
watch this video now.