< Return to Video

The secret to telling a great story — in less than 60 seconds | Jenny Hoyos

  • 0:04 - 0:07
    Have you ever wondered how much
    ice cream you can get for a dollar?
  • 0:07 - 0:10
    Or what the cheapest thing in an airport?
  • 0:10 - 0:12
    Or if it's faster to go inside
    or a drive-through?
  • 0:13 - 0:14
    Probably not.
  • 0:14 - 0:16
    But somehow answering
    these weird questions
  • 0:16 - 0:20
    And sharing those experiences, have become
    my life's work.
  • 0:21 - 0:25
    Even though I only have 5 minutes
    to share my viral storytelling framework
  • 0:25 - 0:28
    Great story should be told
    in less than 60 seconds.
  • 0:28 - 0:30
    And it's not just about becoming
  • 0:30 - 0:34
    A viral social media star, it's about
    making your conversation better.
  • 0:34 - 0:36
    Wether you're with friends, family
  • 0:36 - 0:38
    Or trying to convince
    your boss for a raise.
  • 0:39 - 0:41
    So, here how to make every second count.
  • 0:41 - 0:44
    Many great story start with a question.
  • 0:44 - 0:47
    Because it will make people
    stick to the end to find out the answer.
  • 0:48 - 0:52
    And remember, you wanna get your
    audience's intentions immediately
  • 0:52 - 0:54
    So you wanna start by
    asking something shocking.
  • 0:54 - 0:56
    One of the things
    I've always wondered
  • 0:56 - 0:58
    What is fast food
    what really as fast as they say.
  • 0:58 - 1:02
    So I answered just this in a
    video and got over 45 million views.
  • 1:02 - 1:04
    Let's check out hooked my viewers.
  • 1:04 - 1:05
    -Can I have a burger ?
  • 1:05 - 1:06
    -A Hamburger ?
  • 1:06 - 1:08
    Yeah, can you put cheese,
    lettuce and tomato ?
  • 1:08 - 1:09
    This not hot enough.
  • 1:10 - 1:12
    That thing was really not enough.
  • 1:13 - 1:16
    But as you can see I took
    take this question very seriously.
  • 1:17 - 1:19
    And after you've hooked your audience
  • 1:19 - 1:22
    You wanna take them on a journey
    building up to your answer,
  • 1:22 - 1:24
    Where you want them to feel
    constant progression.
  • 1:24 - 1:27
    So, we're moving closer and
    closer to our answer.
  • 1:27 - 1:30
    So we feel like we can stop listening.
  • 1:30 - 1:34
    And in my case, I did just this by
    asking that I'll be adding:
  • 1:34 - 1:37
    Tomato, lettuce and cheese
    to the burgers.
  • 1:37 - 1:39
    So now we know how close am I
  • 1:39 - 1:41
    to finishing the competition
    thus the video.
  • 1:42 - 1:44
    But if everything is smooth selling
  • 1:44 - 1:46
    then nobody cares.
  • 1:46 - 1:50
    Which is why we need to add conflict
    before getting to our answer.
  • 1:51 - 1:52
    So here is how I did that.
  • 1:52 - 1:53
    Yes please and cheese.
  • 1:53 - 1:55
    -There's smoke in here
  • 1:55 - 1:56
    Wait, this thing is still raw
  • 1:56 - 1:58
    Good thing there's a line.
  • 1:58 - 1:59
    Oh my goodness, what's happening ?
  • 1:59 - 2:02
    -What are you doing back there?
    you're gonna burn that car!
  • 2:02 - 2:04
    Ok, I'm gonna cut that
    tomatoes while this cooks.
  • 2:04 - 2:06
    Oh no! that tomato looks weird..
  • 2:06 - 2:07
    Tell them to slow down!
  • 2:07 - 2:09
    -You're doing all this
    for 1 subscriber?
  • 2:09 - 2:11
    You're going to make a mess in the car!
  • 2:11 - 2:13
    We need to put the ketchup on the buns-
  • 2:13 - 2:15
    (Crowd laughing)
  • 2:15 - 2:20
    As you saw without conflict,
    the audience is just not as invested.
  • 2:20 - 2:23
    Which is why I used my mom
    as the B-plot.
  • 2:23 - 2:26
    So you're not not only invested
    in the competition,
  • 2:26 - 2:29
    But also curious to see what's
    gonna happen between my mom and i.
  • 2:31 - 2:35
    And after enough build-up,
    we finally need our answers.
  • 2:36 - 2:38
    Will I cook the burger faster?
  • 2:38 - 2:41
    Will I accidentally set
    my mom's car on fire?
  • 2:42 - 2:44
    The key here is to build tension
  • 2:44 - 2:47
    By making the answer feel uncertain
    to make a satisfying ending.
  • 2:47 - 2:49
    Here's how I did just that.
  • 2:49 - 2:51
    We're 1 person away!
  • 2:51 - 2:53
    We just need the burger to cook faster!
    faster!
  • 2:53 - 2:55
    -We're moving, we're moving!
  • 2:55 - 2:57
    -No! My burger is not done yet!
  • 2:57 - 2:59
    Ah! you're too driving to crazy!
  • 2:59 - 3:00
    It needs to cook faster!
  • 3:00 - 3:01
    Cook faster!
  • 3:01 - 3:02
    -Forward please!
  • 3:02 - 3:04
    -We're next! We're next! We're next!
  • 3:04 - 3:06
    We're pulling up to the widow-
  • 3:07 - 3:08
    And-
  • 3:08 - 3:09
    Oh my goodness-
  • 3:14 - 3:15
    We cooked faster!
  • 3:15 - 3:15
    And better!
  • 3:16 - 3:18
    (Crowd laughing)
  • 3:20 - 3:21
    And that's it!
  • 3:21 - 3:23
    We cooked faster than the drive-through!
  • 3:23 - 3:26
    Does it matter that
    my burger was basically raw?
  • 3:26 - 3:27
    Absolutely not.
  • 3:27 - 3:29
    Because the viewers wanted an answer
  • 3:29 - 3:30
    So I gave it to them quickly,
  • 3:30 - 3:33
    and concisely, in engaging way.
  • 3:33 - 3:35
    Which led our video
    to get over 45 millions views.
  • 3:37 - 3:39
    And you might be impressed
    to know that instead of
  • 3:39 - 3:41
    telling this talk in 5 minutes,
  • 3:41 - 3:43
    I've actually did it in 4.
  • 3:43 - 3:46
    So you now I have an extra
    minute to practice your 60 seconds story.
  • 3:48 - 3:51
    Because if it takes longer to tell
    your story than it does to make a burger
  • 3:51 - 3:53
    then you're probably overcooking both.
  • 3:54 - 3:55
    Thank you.
  • 3:56 - 3:58
    (Crowd clapping)
Title:
The secret to telling a great story — in less than 60 seconds | Jenny Hoyos
Description:

more » « less
Video Language:
English
Duration:
03:59

English subtitles

Revisions Compare revisions