-
Have you ever wondered how much
ice cream you can get for a dollar?
-
Or what the cheapest thing in an airport?
-
Or if it's faster to go inside
or a drive-through?
-
Probably not.
-
But somehow answering
these weird questions
-
And sharing those experiences, have become
my life's work.
-
Even though I only have 5 minutes
to share my viral storytelling framework
-
Great story should be told
in less than 60 seconds.
-
And it's not just about becoming
-
A viral social media star, it's about
making your conversation better.
-
Wether you're with friends, family
-
Or trying to convince
your boss for a raise.
-
So, here how to make every second count.
-
Many great story start with a question.
-
Because it will make people
stick to the end to find out the answer.
-
And remember, you wanna get your
audience's intentions immediately
-
So you wanna start by
asking something shocking.
-
One of the things
I've always wondered
-
What is fast food
what really as fast as they say.
-
Not Synced
So I answered just this in a
video and got over 45 million views.
-
Not Synced
let's check out hooked my viewers.
-
Not Synced
-Can I have a burger ?
-
Not Synced
-A Hamburger ?
-
Not Synced
Yeah, can you put cheese,
lettuce and tomato ?
-
Not Synced
This not hot enough.
-
Not Synced
That thing was really not enough.
-
Not Synced
But as you can see I took
take this question very seriously.
-
Not Synced
And after you've hooked your audience
-
Not Synced
you wanna take them on a journey
building up to your answer
-
Not Synced
where you want them to feel
constant progression.
-
Not Synced
So, we're moving closer and
closer to our answer
-
Not Synced
So we feel like we can stop listening.
-
Not Synced
And in my case, I did just this by
asking that I'll be adding:
-
Not Synced
Tomato, lettuce and cheese
to the burgers.
-
Not Synced
so now we know how close am I
-
Not Synced
to finishing the competition
thus the video.
-
Not Synced
But if everything is smooth selling
-
Not Synced
then nobody cares.
-
Not Synced
Which is why we need to add conflict
before getting it to our answer.
-
Not Synced
So here is how I did that.
-
Not Synced
Yes please and cheese.
-
Not Synced
-There's smoke in here
-
Not Synced
Wait, this thing is still raw
-
Not Synced
Good thing there's a line.
-
Not Synced
Oh my goodness, what's happening ?
-
Not Synced
-What are you doing back there?
you're gonna burn that car!
-
Not Synced
you're gonna burn that car!
-
Not Synced
Ok, I'm gonna cut that
tomatoes while this cooks.
-
Not Synced
-I hope I don't have to eat that..
-
Not Synced
Oh no! that tomato looks weird..
-
Not Synced
Tell them to slow down!
-
Not Synced
-You're doing all this
for 1 subscriber?
-
Not Synced
You're going to make a mess in the car!
-
Not Synced
We need to put the ketchup on the buns-
-
Not Synced
(Crowd laughing)
-
Not Synced
As you saw without conflict,
the audience is just not as invested.
-
Not Synced
Which is why I used my mom
as the B-plot.
-
Not Synced
So you're not not only invested
in the competition,
-
Not Synced
But also curious to see what's
gonna happen between my mom and i.
-
Not Synced
And after enough build-up,
we finally need our answer.
-
Not Synced
Will I cook the burger faster?
-
Not Synced
Will I accidentally set
my mom's car on fire?
-
Not Synced
The key here is to build tension
-
Not Synced
By making the answer feel uncertain
to make a satisfying ending.
-
Not Synced
Here's how I did just that.
-
Not Synced
We're 1 person away!
-
Not Synced
We just need the burger to cook faster!
-
Not Synced
Faster!
-
Not Synced
-We're moving, we're moving!
-
Not Synced
-No! My burger is not done yet!
-
Not Synced
Ah! you're too driving to crazy!
-
Not Synced
It needs to cook faster!
-
Not Synced
Cook faster!
-
Not Synced
-Forward please!
-
Not Synced
-We're next! We're next! We're next!
-
Not Synced
We're pulling up to the widow-
-
Not Synced
And-
-
Not Synced
Oh my goodness-
-
Not Synced
We cooked faster!
-
Not Synced
And better!
-
Not Synced
That's it!
-
Not Synced
We cooked faster than the drive-through!
-
Not Synced
Does it matter that
my burger was basically raw?
-
Not Synced
Absolutely not.
-
Not Synced
Because the viewers wanted an answer
-
Not Synced
So I gave it to them quickly,
-
Not Synced
and concisely, in engaging ways.
-
Not Synced
Which led our video
to get over 45 millions views.
-
Not Synced
And you might be impressed
to know that instead of
-
Not Synced
telling this talk in 5 minutes
-
Not Synced
I've actually did it in 4.
-
Not Synced
You now I have an extra
minute to practice your 60 second story.
-
Not Synced
Because if it takes longer to tell
your story than it does to make a burger
-
Not Synced
You're probably overcooking both.
-
Not Synced
Thank you.
-
Not Synced
(Crowd clapping)