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The secret to telling a great story — in less than 60 seconds | Jenny Hoyos

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    Have you ever wondered how much
    ice cream you can get for a dollar?
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    Or what the cheapest thing in an airport?
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    Or if it's faster to go inside
    or a drive-through?
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    Probably not.
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    But somehow answering
    these weird questions
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    And sharing those experiences, have become
    my life's work.
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    Even though I only have 5 minutes
    to share my viral storytelling framework
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    Great story should be told
    in less than 60 seconds.
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    And it's not just about becoming
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    A viral social media star, it's about
    making your conversation better.
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    Wether you're with friends, family
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    Or trying to convince
    your boss for a raise.
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    So, here how to make every second count.
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    Many great story start with a question.
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    Because it will make people
    stick to the end to find out the answer.
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    And remember, you wanna get your
    audience's intentions immediately
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    So you wanna start by
    asking something shocking.
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    One of the things
    I've always wondered
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    What is fast food
    what really as fast as they say.
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    So I answered just this in a
    video and got over 45 million views.
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    let's check out hooked my viewers.
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    -Can I have a burger ?
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    -A Hamburger ?
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    Yeah, can you put cheese,
    lettuce and tomato ?
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    This not hot enough.
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    That thing was really not enough.
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    But as you can see I took
    take this question very seriously.
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    And after you've hooked your audience
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    you wanna take them on a journey
    building up to your answer
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    where you want them to feel
    constant progression.
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    So, we're moving closer and
    closer to our answer
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    So we feel like we can stop listening.
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    And in my case, I did just this by
    asking that I'll be adding:
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    Tomato, lettuce and cheese
    to the burgers.
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    so now we know how close am I
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    to finishing the competition
    thus the video.
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    But if everything is smooth selling
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    then nobody cares.
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    Which is why we need to add conflict
    before getting it to our answer.
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    So here is how I did that.
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    Yes please and cheese.
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    -There's smoke in here
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    Wait, this thing is still raw
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    Good thing there's a line.
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    Oh my goodness, what's happening ?
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    -What are you doing back there?
    you're gonna burn that car!
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    you're gonna burn that car!
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    Ok, I'm gonna cut that
    tomatoes while this cooks.
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    -I hope I don't have to eat that..
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    Oh no! that tomato looks weird..
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    Tell them to slow down!
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    -You're doing all this
    for 1 subscriber?
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    You're going to make a mess in the car!
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    We need to put the ketchup on the buns-
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    (Crowd laughing)
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    As you saw without conflict,
    the audience is just not as invested.
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    Which is why I used my mom
    as the B-plot.
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    So you're not not only invested
    in the competition,
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    But also curious to see what's
    gonna happen between my mom and i.
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    And after enough build-up,
    we finally need our answer.
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    Will I cook the burger faster?
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    Will I accidentally set
    my mom's car on fire?
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    The key here is to build tension
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    By making the answer feel uncertain
    to make a satisfying ending.
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    Here's how I did just that.
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    We're 1 person away!
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    We just need the burger to cook faster!
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    Faster!
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    -We're moving, we're moving!
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    -No! My burger is not done yet!
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    Ah! you're too driving to crazy!
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    It needs to cook faster!
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    Cook faster!
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    -Forward please!
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    -We're next! We're next! We're next!
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    We're pulling up to the widow-
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    And-
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    Oh my goodness-
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    We cooked faster!
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    And better!
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    That's it!
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    We cooked faster than the drive-through!
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    Does it matter that
    my burger was basically raw?
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    Absolutely not.
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    Because the viewers wanted an answer
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    So I gave it to them quickly,
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    and concisely, in engaging ways.
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    Which led our video
    to get over 45 millions views.
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    And you might be impressed
    to know that instead of
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    telling this talk in 5 minutes
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    I've actually did it in 4.
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    You now I have an extra
    minute to practice your 60 second story.
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    Because if it takes longer to tell
    your story than it does to make a burger
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    You're probably overcooking both.
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    Thank you.
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    (Crowd clapping)
Title:
The secret to telling a great story — in less than 60 seconds | Jenny Hoyos
Description:

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Video Language:
English
Duration:
03:59

English subtitles

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