The secret to telling a great story — in less than 60 seconds | Jenny Hoyos

Have you ever wondered how much
ice cream you can get for a dollar?

Or what the cheapest thing in an airport?

Or if it's faster to go inside
or a drive-through?

Probably not.

But somehow answering
these weird questions

And sharing those experiences, have become
my life's work.

Even though I only have 5 minutes
to share my viral storytelling framework

Great story should be told
in less than 60 seconds.

And it's not just about becoming

A viral social media star, it's about
making your conversation better.

Wether you're with friends, family

Or trying to convince
your boss for a raise.

So, here how to make every second count.

Many great story start with a question.

Because it will make people
stick to the end to find out the answer.

And remember, you wanna get your
audience's intentions immediately

So you wanna start by
asking something shocking.

One of the things
I've always wondered

What is fast food
what really as fast as they say.

So I answered just this in a
video and got over 45 million views.

let's check out hooked my viewers.

-Can I have a burger ?

-A Hamburger ?

Yeah, can you put cheese,
lettuce and tomato ?

This not hot enough.

That thing was really not enough.

But as you can see I took
take this question very seriously.

And after you've hooked your audience

you wanna take them on a journey
building up to your answer,

where you want them to feel
constant progression.

So, we're moving closer and
closer to our answer.

So we feel like we can stop listening.

And in my case, I did just this by
asking that I'll be adding:

Tomato, lettuce and cheese
to the burgers.

so now we know how close am I

to finishing the competition
thus the video.

But if everything is smooth selling

then nobody cares.

Which is why we need to add conflict
before getting it to our answer.

So here is how I did that.

Yes please and cheese.

-There's smoke in here

Wait, this thing is still raw

Good thing there's a line.

Oh my goodness, what's happening ?

-What are you doing back there?
you're gonna burn that car!

Ok, I'm gonna cut that
tomatoes while this cooks.

Oh no! that tomato looks weird..

Tell them to slow down!

-You're doing all this
for 1 subscriber?

You're going to make a mess in the car!

We need to put the ketchup on the buns-

(Crowd laughing)

As you saw without conflict,
the audience is just not as invested.

Which is why I used my mom
as the B-plot.

So you're not not only invested
in the competition,

But also curious to see what's
gonna happen between my mom and i.

And after enough build-up,
we finally need our answers.

Will I cook the burger faster?

Will I accidentally set
my mom's car on fire?

The key here is to build tension

By making the answer feel uncertain
to make a satisfying ending.

Here's how I did just that.

We're 1 person away!

We just need the burger to cook faster!
faster!

-We're moving, we're moving!

-No! My burger is not done yet!

Ah! you're too driving to crazy!

It needs to cook faster!

Cook faster!

-Forward please!

-We're next! We're next! We're next!

We're pulling up to the widow-

And-

Oh my goodness-

We cooked faster!

And better!

And that's it!

We cooked faster than the drive-through!

Does it matter that
my burger was basically raw?

Absolutely not.

Because the viewers wanted an answer

So I gave it to them quickly,

and concisely, in engaging way.

Which led our video
to get over 45 millions views.

And you might be impressed
to know that instead of

telling this talk in 5 minutes,

I've actually did it in 4.

So you now I have an extra
minute to practice your 60 seconds story.

Because if it takes longer to tell
your story than it does to make a burger

then you're probably overcooking both.

Thank you.

(Crowd clapping)