3 POWERFUL tips to master Google Adwords Search Advertising | Google Adwords Search Tutorial 2019

Title:
3 POWERFUL tips to master Google Adwords Search Advertising | Google Adwords Search Tutorial 2019
Description:

3 most POWERFUL tips for mastering Google Adwords Search campaigns to get higher ad ranks at lower costs per click.

we are going to talk about how we can get more return on investment from our online marketing spend on Google AdWords. We all aware about Google search being the best source of quality lead generation. The clicks that are generated from Google search ads have a very high chance of converting into a lead or a sale on the landing pages.

A lot of times we observe that a well managed Google search campaign is all you need to drive conversions. It is when we exhaust the impression share on search we look to explore other channels of marketing like Display marketing, Programmatic advertising, Social Media Paid Marketing or Native Content marketing.

So what is it that we can do to get the most out of our search campaigns ?

To get the most out of our search campaigns we must ensure that we get higher ad ranks for lower costs per click. Ad ranks depend on Quality scores and bids. So if you have a good quality score you can you will not only rank higher but you will also pay lesser for every click as compared to your competition.

So let’s see how we can maintain a high quality score.

1. Ad text relevance - When we create ad groups we must ensure that the ad groups are tightly themed. This means that the Ads and the keywords in the ad group should be highly relevant to each other. We must try to use the keywords multiple times in the ad text. This leads to an increase in the CTR (Click through rate), which means that it increases the probability of users clicking on your ad. In case you see that the search CTR values are dropping below 4 - 5% we should review the Ad text to keyword relevance. Having the keywords in the landing page URL contributes to a high Quality score.
2. Target only relevant keywords - We must make sure that we are targeting relevant keywords because if our ads appear for irrelevant keywords the users will not click on the ad and this will lead to a drop in our Click through rate and thus impacts our quality scores negatively. This can be further fine tuned by using broad match modifiers and phrase matches while defining keywords. We should also go through the exact search terms and negate the irrelevant ones. This will ensure that our ads show to a highly relevant audience and will ensure high CTRs & will also give us a high quality score.
3. Landing Page experience - Google attaches a lot of value to the experience that the user gets when the user clicks on the ad and goes on to the landing page. If the landing page loads slowly or if the user bounces off the landing page without engaging with it the quality score takes a hit. It is important to have SSL security on the landing page and the page should also have the target keywords with key information in the first two folds.

If we can take care of the above then it becomes easy to stay in the top 3 rankings at a click cost which is at least 30 to 40 % lesser than the competition.

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Video Language:
English
Duration:
04:40
http://www.youtube.com/watch?v=g9KVAACa-JY
Format: Youtube
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Added   by manish singh
Format: Youtube
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Original
This video is part of Amara Public.