Steve Jobs' 2005 Stanford Commencement Address (with intro by President John Hennessy)
-
0:07 - 0:10This program is brought to you
by Stanford University. -
0:11 - 0:15Please visit us at stanford.edu
-
0:21 - 0:25It now gives me great pleasure to introduce
this year's commencement speaker -
0:26 - 0:27Steve Jobs.
-
0:32 - 0:37The chief executive officer
and co-founder of Apple -
0:37 - 0:40and Pixar animation studios.
-
0:42 - 0:46Stanford University has
been characterized, since is founding -
0:46 - 0:50by willingness to be bold and to
strike out in new directions, -
0:50 - 0:54and this is a characteristic very
much shared by today's speaker. -
0:55 - 0:59A pioneer and visionary for almost 3 decades.
-
0:59 - 1:02His name and the companies he has founded
-
1:02 - 1:06have been synonymous with innovation
and creativity. -
1:06 - 1:09As a young boy growing up in Los Altos,
-
1:09 - 1:14Steve Job came of age at the same time
as Silicon Valley -
1:15 - 1:19While still in school,
he attended lectures informally -
1:19 - 1:23at Stanford, as well as at Hewlett
Packard, where he spent a summer working. -
1:24 - 1:29After graduating from high school he left
California to attend Reed College. -
1:30 - 1:36A trek through India and a short stint as a
video-game designer for Atari followed. -
1:37 - 1:41Soon after his return to the Valley in 1974,
-
1:41 - 1:45he became a regular, along with Steve Wozniak,
-
1:45 - 1:48at meetings of the home-brew
computer club, -
1:49 - 1:52held at the Stanford Linear
Accelerator Center. -
1:53 - 1:57It was not long before the two of
them had built the prototype -
1:57 - 1:58to the Apple I.
-
1:59 - 2:02The Apple I, was very fast at the time,
-
2:02 - 2:05reading and writing 4KB
-
2:05 - 2:07in about 20 seconds.
-
2:10 - 2:14About 20 thousand
times slower than we do so today. -
2:15 - 2:17The Apple II was faster still.
-
2:17 - 2:19But, more importantly,
-
2:19 - 2:22introduced color monitors into the
home market -
2:22 - 2:28In the mid 1980's the Macintosh
became the first truly user-friendly -
2:28 - 2:30personal computer.
-
2:30 - 2:34You didn't have to be an expert
to set it up, or to load software, -
2:34 - 2:37or to transfer information
between applications. -
2:37 - 2:40And the mouse offered point and click
convenience, -
2:41 - 2:45and opened the door to computer literacy
for everyone. -
2:46 - 2:50
I still remember the amazed faces of onlookers -
2:50 - 2:55as they saw a computer
that was completely different -
2:55 - 2:57from the personal computers of that day.
-
2:58 - 3:01Steve also con-founded Pixar
Animation Studios, -
3:02 - 3:04which has revolutionized the film industry
-
3:04 - 3:09in its short history, with brilliant use
of technology. -
3:09 - 3:15And produced two Academy Award
winning films: Toy Story and Finding Nemo. -
3:19 - 3:22Since his return to Apple 8 years ago,
-
3:22 - 3:25Steve has re-invented the company
once again -
3:26 - 3:30extending its vision to music and new
digital media. -
3:30 - 3:33Ipod and Itunes
-
3:33 - 3:36have changed the way we listen to,
-
3:36 - 3:39organized, store and purchase our music
-
3:40 - 3:43and, in my case, the way often read books.
-
3:44 - 3:54Now, songs we love are
just 99 cents and completely legal click away. -
3:57 - 4:03IPhoto and IMovie revolutionized the ability
of consumers to organize, edit and display -
4:03 - 4:08digital photography and video, putting
capabilities that once costed thousands of -
4:08 - 4:11Dollars into the hands of every Mac user.
-
4:12 - 4:14Steve is also widely recognized
for his ability to create -
4:14 - 4:20an innovative environment inside Apple.
As well as an external company image -
4:20 - 4:22that is equally innovative.
-
4:22 - 4:26Just think about Apple's marketing
campaigns over the past 3 decades. -
4:27 - 4:34A promotional flyer in 1976
showed Isaac Newton sitting under a tree -
4:34 - 4:39just as an apple was falling by, with the
catchy exhortation -
4:39 - 4:44"To byte (b y t e) into an Apple."
-
4:45 - 4:47There was an iconic Superbowl
commercial -
4:49 - 4:50(techy humor)
-
4:53 - 4:55an iconic Superbowl commercial telling
-
4:55 - 4:59us that the Macintosh was
on the horizon and assuring us that we -
4:59 - 5:02would see why 1984 wouldn't be like 1984.
-
5:06 - 5:08And in the late 1990's we saw banners and
-
5:08 - 5:15billboards featuring Pablo Picasso, Albert
Einstein, Martha Graham and Mahatma -
5:15 - 5:19Gandhi, all urging us to think different.
-
5:20 - 5:22Steve Jobs understands that creativity
-
5:23 - 5:28and innovation start by thinking differently.
He has a deep-rooted believe in the power -
5:29 - 5:34of education to transform lives coupled
with the desire to make the world -
5:34 - 5:42a better place. From the earliest days
of Apple he worked to develop partnerships with educators -
5:42 - 5:49and get computers into school. For almost 3
decades, he and his companies have provided -
5:49 - 5:55invaluable technology and supports to schools
and communities increasing accessibility -
5:55 - 6:03to information for learners of all ages. More
than 100 years ago, in describing his vision -
6:03 - 6:11for a new university, Lelan Stanford wrote:
"the imagination needs to be cultivated and -
6:11 - 6:19develop to assure success in life." Stanford
clearly understood that technical knowledge -
6:19 - 6:25was only the starting point for creation
and discovery. Steve Jobs understands that -
6:25 - 6:32the computer is a very powerful tool in a
technical sense. But that its true power lies -
6:32 - 6:38in the ability to unleash the imagination
and creativity of the user. -
6:38 - 6:44As he explained to the New York Times
in a 1997 interview the Macintosh turned -
6:44 - 6:53out so well because of people working on it
were musicians, artists, poets and historians -
6:53 - 6:59who also happened to be excellent computer
scientists. And last fall, a Business Week -
6:59 - 7:08reporter, asked how he manages for innovation.
His answer was deceptively simple: We hired -
7:08 - 7:16people who want to make the best things
in the world. Steve Jobs personifies the spirit -
7:16 - 7:23and creativity that have characterized this
university since its founding, 114 years ago. -
7:23 - 7:28And we are pleased to have him here today.
Please join me in warmly welcoming this -
7:28 - 7:41year's commencement speaker, Steve Jobs.
-
7:41 - 7:50Thank you! I am honored to be with you today
for your commencement in one of the -
7:50 - 8:01finest universities in the world. Truth be
told, I never graduated from college and -
8:01 - 8:08this is the closest I have ever gotten
to a college graduation. Today, I want -
8:08 - 8:16to tell you 3 stories from my life. That's it.
No big deal. Just 3 stories. The first story -
8:16 - 8:22is about connecting the dots. I dropped
out of Reed College after the first 6 -
8:22 - 8:26months, but then stayed around as a
drop-in for another 18 months or so -
8:26 - 8:34before I really quit. So, why did I drop
out? It started before I was born. -
8:34 - 8:39My biological mother was a young, unwed
graduate student, and she decided to -
8:39 - 8:45put me up for adoption. She felt very strongly
that I should be adopted by college graduates -
8:45 - 8:52So everything was all set for me to be
adopted at birth by a layer and his wife. -
8:52 - 8:55Except that, when I popped out, the decided
at the last minute, that the really wanted -
8:55 - 9:02a girl. So my parents, who were on a waiting
list, got up a call, in the middle of the night. -
9:02 - 9:10asking "we got an unexpected baby boy. Do
you want him?" They said: Of course. My -
9:10 - 9:14biological mother found out later that my
mother had never graduate from college -
9:14 - 9:20and that my father had never graduated from
high school. She refused to sign the final -
9:20 - 9:27adoption papers. She only relented a few
months later when my parents promised -
9:27 - 9:35that I would go to college. This was the
start, in my life. And 17 years later I did -
9:35 - 9:41I did go to college. But I naively choosed
a college that was almost as expensive -
9:41 - 9:45as Stanford. And all of my working-class
parents' savings were being spent on my -
9:45 - 9:51college tuition. After six months, I couldn't
see the value in it. I had no idea what -
9:51 - 9:55I wanted to do with my life and no
idea how college was going to help figure -
9:55 - 9:59it out. And here I was, spending all the
money my parents have saved their -
9:59 - 10:06entire life. So I decided to drop out and
trust that it would all work out ok. -
10:06 - 10:10It was pretty scary at the time, but looking
back, it was one of the best decisions -
10:10 - 10:17I ever made. The minute I dropped out
I could stop taking the required classes -
10:17 - 10:22that didn't interest me and begin dropping
in on the ones that looked far more -
10:22 - 10:27interesting. It wasn't all romantic.
I didn't have a dorm room, so I slept -
10:27 - 10:32on the floor in friends' rooms. I returned
coke bottles for the 5 cent deposits to buy -
10:32 - 10:38food with. And I would walk the 7 miles
across town every Sunday night to get -
10:38 - 10:43one good meal a week and the Hare Krishna
temple. I loved it! And much of what I -
10:43 - 10:49stumbled into by following my curiosity and
intuition turned out to be priceless later on. -
10:49 - 10:57Let me give you one example. Reed College
at that time offered perhaps the best -
10:57 - 11:05calligraphy instruction in the country.
Through out the campus, every poster, every -
11:05 - 11:07label on every drawer, was beautifully hand
calligraphed. Because I had dropped out -
11:07 - 11:11and didn't have to take the normal classes
I decided to take a calligraphy class to -
11:11 - 11:17learn how to do this. I learnt about serif
and sans-serif typefaces, about varying -
11:17 - 11:20the amount of space between different
letter combinations. About what makes great -
11:20 - 11:27typography great. It was beautiful, historical
artistically subtle in a way that science -
11:27 - 11:33can't capture. And I found it fascinating.
None of this had even a hope of any practical -
11:33 - 11:40application in my life. But ten years later
when we were designing the first Macintosh -
11:40 - 11:46computer, it all came back to me. And we
designed it all into the Mac. It was the first -
11:46 - 11:51computer with beautiful typography. If I had
never dropped in on that single course in -
11:51 - 11:54college, the Mac would have never had
multiple typefaces or proportionally -
11:54 - 12:00spaced fonts. And since Windows just copied
the Mac, it's likely that no personal computer -
12:00 - 12:12would have them. If I had never dropped out
I would have never dropped in on that -
12:12 - 12:18Calligraphy class, and personal computers and
personal computers might not have the -
12:18 - 12:20wonderful typography that they do. Of course,
it was impossible to connect the dots looking -
12:20 - 12:26forward when I was in college, but it was
very very clear looking backwards 10 years -
12:26 - 12:30later. Again, you can't connect the dots
looking forward, you can only connect them -
12:30 - 12:36looking backwards. So you have to trust
that the dots will somehow connect -
12:36 - 12:40in your future. You have to trust in
something. Your gut, destiny, life, karma -
12:40 - 12:45whatever. Because believing that the dots
will connect down the road would give -
12:45 - 12:50you the confidence to follow your heart
even when it leads you off the well-worn -
12:50 - 13:01path. And that would make all the difference.
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