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Steve Jobs' 2005 Stanford Commencement Address (with intro by President John Hennessy)

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    This program is brought to you
    by Stanford University.
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    Please visit us at stanford.edu
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    It now gives me great pleasure to introduce
    this year's commencement speaker
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    Steve Jobs.
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    The chief executive officer
    and co-founder of Apple
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    and Pixar animation studios.
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    Stanford University has
    been characterized, since is founding
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    by willingness to be bold and to
    strike out in new directions,
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    and this is a characteristic very
    much shared by today's speaker.
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    A pioneer and visionary for almost 3 decades.
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    His name and the companies he has founded
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    have been synonymous with innovation
    and creativity.
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    As a young boy growing up in Los Altos,
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    Steve Job came of age at the same time
    as Silicon Valley
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    While still in school,
    he attended lectures informally
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    at Stanford, as well as at Hewlett
    Packard, where he spent a summer working.
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    After graduating from high school he left
    California to attend Reed College.
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    A trek through India and a short stint as a
    video-game designer for Atari followed.
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    Soon after his return to the Valley in 1974,
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    he became a regular, along with Steve Wozniak,
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    at meetings of the home-brew
    computer club,
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    held at the Stanford Linear
    Accelerator Center.
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    It was not long before the two of
    them had built the prototype
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    to the Apple I.
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    The Apple I, was very fast at the time,
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    reading and writing 4KB
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    in about 20 seconds.
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    About 20 thousand
    times slower than we do so today.
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    The Apple II was faster still.
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    But, more importantly,
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    introduced color monitors into the
    home market
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    In the mid 1980's the Macintosh
    became the first truly user-friendly
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    personal computer.
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    You didn't have to be an expert
    to set it up, or to load software,
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    or to transfer information
    between applications.
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    And the mouse offered point and click
    convenience,
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    and opened the door to computer literacy
    for everyone.
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    I still remember the amazed faces of onlookers
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    as they saw a computer
    that was completely different
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    from the personal computers of that day.
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    Steve also con-founded Pixar
    Animation Studios,
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    which has revolutionized the film industry
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    in its short history, with brilliant use
    of technology.
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    And produced two Academy Award
    winning films: Toy Story and Finding Nemo.
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    Since his return to Apple 8 years ago,
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    Steve has re-invented the company
    once again
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    extending its vision to music and new
    digital media.
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    Ipod and Itunes
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    have changed the way we listen to,
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    organized, store and purchase our music
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    and, in my case, the way often read books.
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    Now, songs we love are
    just 99 cents and completely legal click away.
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    IPhoto and IMovie revolutionized the ability
    of consumers to organize, edit and display
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    digital photography and video, putting
    capabilities that once costed thousands of
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    Dollars into the hands of every Mac user.
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    Steve is also widely recognized
    for his ability to create
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    an innovative environment inside Apple.
    As well as an external company image
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    that is equally innovative.
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    Just think about Apple's marketing
    campaigns over the past 3 decades.
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    A promotional flyer in 1976
    showed Isaac Newton sitting under a tree
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    just as an apple was falling by, with the
    catchy exhortation
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    "To byte (b y t e) into an Apple."
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    There was an iconic Superbowl
    commercial
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    (techy humor)
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    an iconic Superbowl commercial telling
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    us that the Macintosh was
    on the horizon and assuring us that we
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    would see why 1984 wouldn't be like 1984.
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    And in the late 1990's we saw banners and
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    billboards featuring Pablo Picasso, Albert
    Einstein, Martha Graham and Mahatma
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    Gandhi, all urging us to think different.
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    Steve Jobs understands that creativity
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    and innovation start by thinking differently.
    He has a deep-rooted believe in the power
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    of education to transform lives coupled
    with the desire to make the world
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    a better place. From the earliest days
    of Apple he worked to develop partnerships with educators
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    and get computers into school. For almost 3
    decades, he and his companies have provided
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    invaluable technology and supports to schools
    and communities increasing accessibility
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    to information for learners of all ages. More
    than 100 years ago, in describing his vision
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    for a new university, Lelan Stanford wrote:
    "the imagination needs to be cultivated and
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    develop to assure success in life." Stanford
    clearly understood that technical knowledge
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    was only the starting point for creation
    and discovery. Steve Jobs understands that
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    the computer is a very powerful tool in a
    technical sense. But that its true power lies
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    in the ability to unleash the imagination
    and creativity of the user.
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    As he explained to the New York Times
    in a 1997 interview the Macintosh turned
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    out so well because of people working on it
    were musicians, artists, poets and historians
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    who also happened to be excellent computer
    scientists. And last fall, a Business Week
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    reporter, asked how he manages for innovation.
    His answer was deceptively simple: We hired
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    people who want to make the best things
    in the world. Steve Jobs personifies the spirit
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    and creativity that have characterized this
    university since its founding, 114 years ago.
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    And we are pleased to have him here today.
    Please join me in warmly welcoming this
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    year's commencement speaker, Steve Jobs.
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    Thank you! I am honored to be with you today
    for your commencement in one of the
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    finest universities in the world. Truth be
    told, I never graduated from college and
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    this is the closest I have ever gotten
    to a college graduation. Today, I want
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    to tell you 3 stories from my life. That's it.
    No big deal. Just 3 stories. The first story
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    is about connecting the dots. I dropped
    out of Reed College after the first 6
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    months, but then stayed around as a
    drop-in for another 18 months or so
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    before I really quit. So, why did I drop
    out? It started before I was born.
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    My biological mother was a young, unwed
    graduate student, and she decided to
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    put me up for adoption. She felt very strongly
    that I should be adopted by college graduates
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    So everything was all set for me to be
    adopted at birth by a layer and his wife.
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    Except that, when I popped out, the decided
    at the last minute, that the really wanted
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    a girl. So my parents, who were on a waiting
    list, got up a call, in the middle of the night.
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    asking "we got an unexpected baby boy. Do
    you want him?" They said: Of course. My
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    biological mother found out later that my
    mother had never graduate from college
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    and that my father had never graduated from
    high school. She refused to sign the final
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    adoption papers. She only relented a few
    months later when my parents promised
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    that I would go to college. This was the
    start, in my life. And 17 years later I did
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    I did go to college. But I naively choosed
    a college that was almost as expensive
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    as Stanford. And all of my working-class
    parents' savings were being spent on my
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    college tuition. After six months, I couldn't
    see the value in it. I had no idea what
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    I wanted to do with my life and no
    idea how college was going to help figure
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    it out. And here I was, spending all the
    money my parents have saved their
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    entire life. So I decided to drop out and
    trust that it would all work out ok.
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    It was pretty scary at the time, but looking
    back, it was one of the best decisions
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    I ever made. The minute I dropped out
    I could stop taking the required classes
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    that didn't interest me and begin dropping
    in on the ones that looked far more
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    interesting. It wasn't all romantic.
    I didn't have a dorm room, so I slept
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    on the floor in friends' rooms. I returned
    coke bottles for the 5 cent deposits to buy
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    food with. And I would walk the 7 miles
    across town every Sunday night to get
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    one good meal a week and the Hare Krishna
    temple. I loved it! And much of what I
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    stumbled into by following my curiosity and
    intuition turned out to be priceless later on.
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    Let me give you one example. Reed College
    at that time offered perhaps the best
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    calligraphy instruction in the country.
    Through out the campus, every poster, every
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    label on every drawer, was beautifully hand
    calligraphed. Because I had dropped out
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    and didn't have to take the normal classes
    I decided to take a calligraphy class to
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    learn how to do this. I learnt about serif
    and sans-serif typefaces, about varying
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    the amount of space between different
    letter combinations. About what makes great
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    typography great. It was beautiful, historical
    artistically subtle in a way that science
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    can't capture. And I found it fascinating.
    None of this had even a hope of any practical
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    application in my life. But ten years later
    when we were designing the first Macintosh
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    computer, it all came back to me. And we
    designed it all into the Mac. It was the first
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    computer with beautiful typography. If I had
    never dropped in on that single course in
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    college, the Mac would have never had
    multiple typefaces or proportionally
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    spaced fonts. And since Windows just copied
    the Mac, it's likely that no personal computer
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    would have them. If I had never dropped out
    I would have never dropped in on that
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    Calligraphy class, and personal computers and
    personal computers might not have the
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    wonderful typography that they do. Of course,
    it was impossible to connect the dots looking
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    forward when I was in college, but it was
    very very clear looking backwards 10 years
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    later. Again, you can't connect the dots
    looking forward, you can only connect them
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    looking backwards. So you have to trust
    that the dots will somehow connect
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    in your future. You have to trust in
    something. Your gut, destiny, life, karma
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    whatever. Because believing that the dots
    will connect down the road would give
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    you the confidence to follow your heart
    even when it leads you off the well-worn
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    path. And that would make all the difference.
Title:
Steve Jobs' 2005 Stanford Commencement Address (with intro by President John Hennessy)
Description:

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Video Language:
English
Duration:
22:10

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