In this second installment, follow the story of two teams in NICHQ’s "Best Fed Beginnings" initiative as they take the final steps toward becoming Baby-Friendly designated and reflect back on the journey of this groundbreaking, nationwide quality improvement project.

-- BABY-FRIENDLY HOSPITAL INITIATIVE --
The BFHI is a global program that was launched by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) in 1991 to encourage and recognize hospitals and birthing centers that offer an optimal level of care for infant feeding and mother/baby bonding. It recognizes and awards birthing facilities who successfully implement the Ten Steps to Successful Breastfeeding and the International Code of Marketing of Breast-milk Substitutes.

The BFHI assists hospitals in giving all mothers the information, confidence, and skills necessary to successfully initiate and continue breastfeeding their babies or feeding formula safely, and gives special recognition to hospitals that have done so. Becoming a Baby-Friendly facility is a comprehensive, detailed and thorough journey toward excellence in providing evidence-based, maternity care with the goal of achieving optimal infant feeding outcomes and mother/baby bonding.

https://www.babyfriendlyusa.org

-- NICHQ --
The National Institute for Children’s Health Quality (NICHQ) is an independent, nonprofit organization working for more than a decade to improve children’s health. We help organizations and professionals who share this mission (typically, healthcare professionals and delivery organizations, foundations, government agencies, and community organizations) make breakthrough improvements so children and families live healthier lives.

http://www.nichq.org

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