In this first installment, follow the stories of four hospitals that have not yet achieved Baby-Friendly status as they begin their journey in NICHQ's Best Fed Beginnings quality improvement project. Watch as Barnes-Jewish Hospital (Missouri) works on patient-centered care, Presbyterian Hospital (New Mexico) increases skin-to-skin contact, Christiana Hospital (Delaware) focuses on staff buy-in and the University of Alabama at Birmingham Hospital catalyzes the community by changing misconceptions around breastfeeding.
Since these hospitals were in the process of improvement when this video was filmed, some of the practices presented do not fully adhere to Baby-Friendly standards. For information about what they will need to focus on to achieve this designation, visit: breastfeeding.nichq.org/Newsroom/Becoming-Baby-Friendly-Video.aspx.

For additional information on the project, please visit: nichq.org/bestfedbeginnings

The ideas in this film do not necessarily reflect the philosophy of Baby-Friendly USA.

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