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Narrator: Behavioral psychologists have come up with new views,
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not only of animal behavior,
but of human nature as well.
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And these views all concern a process
that we take for granted: learning.
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Because we are all truly born to learn.
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Ironically, one of the most important figures
in the study of learning, Ivan Pavlov,
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wasn't concerned with the subject at all.
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At least, not at first.
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Pavlov, a noted Russian scientist,
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won the Nobel Prize for Physiology and Medicine in 1904.
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As this original footage shows,
Pavlov was initially interested in digestion
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and the action of the salivary glands.
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By diverting the saliva of dogs into test tubes,
he could precisely measure
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if and how much they salivated during digestion.
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When food was presented,
the dog salivated quickly,
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an inherited salivary reflex.
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But over repeated testings,
a strange thing happened.
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The dog salivated
before contact with the food.
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Just the sight of the food was enough
to stimulate their drooling.
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Then, just seeing the food dish,
or even hearing the footsteps of Pavlov or his assistants,
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was enough to trigger this built-in reflex.
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What was going on to elicit this response?
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Pavlov decided to find out,
by systematically varying the stimuli
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and measuring the dogs' reaction.
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[Metronome clicking]
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Metronomes, lights, and bells
were all used as stimuli,
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and they all worked as stand-ins for the food.
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What mattered was not the kind of stimulus that was used,
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but the fact that it reliably signaled that food was on the way.
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♫ Electronic Music ♫
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Pavlov had discovered a fundamental
type of learning called "Classical Conditioning."
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An original stimulus elicits an automatic unlearned response.
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Both stimulus and response
happen naturally. They are unconditioned.
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Then a second, neutral stimulus,
that never elicits the unconditional response by itself,
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is introduced just before the presentation of the original stimulus.
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[bell rings]
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[bell rings]
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[bell rings]
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If the neutral or signaling stimulus is presented alone,
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and a response occurs,
as if the original stimulus were still there,
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we say that conditioning has taken place.
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[bell rings]
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The arbitrary neutral stimulus
becomes a conditioned stimulus.
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[bell rings]
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The reverse is also true.
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Pavlov and others studied the extinction
over time of such conditioned responses.
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[bell rings]
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When the subject learns that the conditioned stimulus
no longer signals a desired event,
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[bell rings]
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the acquisition process is reversed
as the learned connection is gradually weakened.
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[bell rings continuously]
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Pavlov's work, and the work of those who followed him,
led to a remarkable conclusion,
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and that is,
any stimulus an organism can perceive
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is capable of eliciting any reaction
the organism is capable of making.
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This means that virtually any sound, sight, or smell
can influence the way our muscles tense or relax,
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our moods fluctuate, or even the way our attitudes are formed.
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For instance, if I say "Relax," and then do this,
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[gun shot]
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you're going to be startled and upset.
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After five or six pairings of "relax", [gun shot]
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just saying the word "relax"
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is going to generate a negative response,
rather than its usual learned reaction.