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Edgar Schein of the Sloan
School of Management
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If you want to shift a culture, you must shift the assumptions that underpin everything.
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was interested in organizational culture.
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He produced what is perhaps the best-known
and most widely used model.
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He divided organizational culture into three
levels: artifacts, values, and assumptions.
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That's what we'll look at in this video.
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Schein's three levels—artifacts, values,
and assumptions—are rather like an iceberg,
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in that most important bits
are the parts you can't see.
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However, the bit you can see—the bit
above the waterline—is the artifacts.
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Artifacts are the visible, surface elements
of an organizational culture.
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They're what an outside observer
would easily see.
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In this way they are pretty similar to the
symbols of the Johnson and Scholes model,
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which we looked at in another video.
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Typical examples include branding,
furniture, colors, dress code,
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day-to-day rituals, job titles,
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and to incorporate something else
that Scholes distinguished, stories.
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The stories that people tell about their
organization are artifacts
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of the organization and
readily visible to outsiders.
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Whilst artifacts are easy to observe, they
can sometimes be difficult to understand.
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Because there's a lot of deeper stuff
going on, and we need to excavate
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below that level to properly understand
an organizational culture.
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Stories give us a good example of this.
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Because whilst there are stories that
are told outside the organization,
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There are quite possibly other stories
only told inside the organization.
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And they drive these deeper levels.
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Critically, it's the interpretation of
these stories—what they mean—
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which give rise to the values and
assumptions of the organization.
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The second level is the espoused
values of the organization.
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These are the declared sets of values
that the organization has
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and the norms of behavior
it expects of its members.
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As a result, they set out what
should be done, how we should do it,
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and the choices we should make.
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Values dictate the way members of the
organization interact with one another,
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behave, and represent their organization
to the outside world.
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The organization often amplifies these
espoused values by public statements,
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—visible symbols, if you like—
such as statements of values
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or organizational straplines that go
with their branding and identity.
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But underpinning everything are the shared
basic assumptions about the organization,
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the deep interpretations of
the stories we tell about ourselves.
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These are the beliefs that people take
for granted about the organization.
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They often go unnoticed and
are rarely even questioned.
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They're very similar to Johnson
and Scholes' paradigm.
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But if you want to understand the
artifacts of an organization,
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and indeed the values it sets out,
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then you need to get to grips
with the shared assumptions.
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In 1985, Edgar Schein described
six basic types of assumption
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that form what Johnson and Scholes would
describe as the organizational paradigm.
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These are assumptions about the truth,
and how we determine it;
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The importance of time and the extent
to which we respect it,
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and how we choose to use it;
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How space within the organization
is owned and allocated,
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and the respect that people give to it.
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There are assumptions about human nature,
whether people are inherently good or bad,
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whether people can change,
or whether behavior is fixed.
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This isn’t an academic discussion
about what is right.
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It’s a set of assumptions
held within the organization
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which drive its choices
and its culture.
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The fifth type of assumption is very
important in the modern world.
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It's the relationship between the
organization and its environment,
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and between the organization's members
and their environment.
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And you can see how this can drive some
very important decisions,
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which are going to drive
public perceptions,
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and therefore are going to be intrinsic
to future success of many organizations.
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Finally, there are a whole set of
assumptions around social power
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and how people should relate
to one another.
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And yes, that "social power" term
links closely to the
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French and Raven social power bases,
that we looked at in another video.
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Assumptions about social power dictate
a lot of behaviors,
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like how power and responsibilities are
allocated within the organization,
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and the extent to which
that power is respected.
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The balance between cooperation and
competition within the organization,
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the extent to which individuals are minded
to collaborate with one another,
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or to operate on their own. And
therefore the styles of leadership
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which people expect, and the ones that
resolve conflict and make decisions.
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Edgar Schein's three levels offer us a
simpler way to understand how
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organizations work than Johnson and
Scholes' seven components.
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However, that simplicity makes it really
easy for us to understand
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Recognizing culture means recognizing that below the visible artifacts are shared values and deep assumptions driving the culture.
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Changing some artifacts may help, but fundamentally, if you can't shift assumptions, you can't change culture.
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