One of the most critical aspects of building a brand is understanding the competitive landscape. Here are 7 strategies you can use to establish a competitive advantage in the marketplace. Bear in mind, knowing who your competition is and how they are positioning themselves is critical to choosing the appropriate strategy. Without this understanding, it is impossible to establish your brands competitive differentiation or to gain a true business advantage in your category.

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

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