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What does it take to be an entrepreneur?
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Three things. Passion.
Perseverance. And follow through.
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Nothing else matters.
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Entrepreneurship is about solving a problem.
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It's taking action when others
are deterred by the unknown.
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Not a lot of people consider entrepreneurship
as a career. I'm working to change that.
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I lead a team that conducts and applies
research to cultivate entrepreneurs.
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By exposing them to the right opportunities
and connecting them with others
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we can Inspire ideas and conversations.
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If there's one thing I've learned, it's
to never bet against an entrepreneur.
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In my work, I don't predict outcomes.
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It's best to give people the tools
they need to forge their own path.
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To be trusted to lead when there is no blueprint.
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The future creators of companies,
products, and services are all around us.
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They may just not know it yet.
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I'm encouraging a new generation of
entrepreneurs, maybe that includes you.
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I'm John Eckhardt, professor of
management and human resources,
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at the Wisconsin School of Business at UW-Madison
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[Music]
