Programa Talent Rural 2024

-I am Elena Lysenko and I study
a Master's Degree in Marketing

and Market Research at the UJI.

I decided to join the programme
because it could be a good experience

both at a personal
and at a professional level

and it could be a good challenge
which I could face.

It is a good experience for me
in every aspect.

-We work in wine production,
as well as in enotourism

and in gastronomy, in our restaurant
in Sant Mateu village.

-I have had to look for
new distributors

both at a national
and at an international level,

to look for solutions to exportation
and to work in sales and in marketing.

We are in a rural environment where,
actually, there are few people

and for our enotourism,
or for The Wine Museum,

we actually depend on foreign people
who come to rural environment.

It is clear that, luckily, nowadays,
many people are devoted to routes

around rural zone places, which,
rather than a handicap,

is now being valued as a benefit.

-Doing my traineeship in a rural
environment, regarding life quality,

helped me understand
what actually matters

to open new points in myself,
and to better understand myself

as well as people around me.

I have really liked the village,
people are sociable and open-minded

and they attract you with their
atmosphere, so you learn from them.

I have acquired good competences,
specially at a personal level.

-The programme can provide
new experiences with people

who attend new marketing courses.
They bring new ways of working

thanks to the involvement of the UJI,
so we can as well learn

from their new experiences,
new ways of learning,

coherent with our working method
in the enterprise.

In this case, she is our first
university student, who gives us

a new experience, which we qualify
very positively.

We believe she has learnt a great deal
in the marketing zone

and we hope she has had fun
during her stay.

-I encourage future students to join
the Talent Rural programme.

I think it will be a good experience,
both at a personal

professional level, because if you,
for example, work with a very good

team or atmosphere, both in
the village and in the enterprise,

then I ensure you will enjoy a lot,
and, regarding your curriculum,

it will be a really important thing,
as, the more competences and ability

we get, the more useful it will be
for the future.