The Story of Stuff Project is uncovering Coca-Cola’s thriving refillable glass bottle program that’s reducing waste, saving money, and delighting customers – all while the company publicly downplays the power of reuse.

Despite touting sustainability promises, Coca-Cola has been the world’s biggest plastic polluter for 6 years running, according to BreakFreeFromPlastic’s Brand Audits. The company resists reuse targets, a proven solution to the plastic problem, even though it is entirely capable of leading in this space. Coca-Cola itself has a proud history of utilizing refillable containers - we all know their iconic vintage bottles.

It’s time to mainstream the reusable, refillable bottle in the beverage industry.

Sign this petition to tell Coca-Cola to bring back refill: https://action.storyofstuff.org/sign/tell-coca-cola-bring-back-refill/