Charli XCX - BRAT ALBUM REVIEW

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Hi everyone, BRATthony Greeentano
here,

the internet's busiest music nerd.
And it's time for a review

of this new record "Brat" from Charli xcx.

Here we have the 6th official full-length
studio album from pop-singer and

songwriter Ms Charli xcx.

One of my most anticipated albums of
the year, why?

Well, over the past decade in my eyes,
Charli has grown into one of the most

creative, unique, and pioneering forces
in current day pop music.

And her evolution has been interesting
to watch, to say the least.

I'm not a fan of her early work,
truth be told, but

today it serves as an interesting
reference point.

Uh, for what she is doing on this
record.

The "True Romance" and "Sucker" eras of
her career, uh, did bring some of

her biggest hits and features to date,
that is true,

but sonically, much of the music she was
dropping around this time wasn't...

very daring or even deep.

At best, you could say it was catchy
and of-the-time.

Around the mid-2010s, though,
is when Charli's music

really began to push boundaries.

Crossing over creatively with writers and
producers from the

up-and-coming PC music label.

I'm talking people like Danny L Harle
and EASYFUN, A.G Cook,

and the late SOPHIE,

who at the time were gaining
quite the reputation for

revitalizing a lot of Y2k-era pop
aesthetics but with a

hyper-futuristic, jittery sound.

And our first taste of this new direction
came in the form of

Charli xcx's "Vroom Vroom" EP in 2016.

Which some critics just did not know what
to make of at the time,

and while it was my EP of the year
that year,

I could still see how this would have
turned a lot of people off if they

came into Charli's music having certain
expectations,

given that she was a pop artist.

Because "Vroom Vroom" in tone, is,
at points, kind of dark, and visceral

and groovy in a weird way.

Campy, too, with some tracks varying so
wildly from part to part that,

uh, you could almost take what she was
doing here as, like, a joke or novelty.

However, the tracks on this EP are
deadly serious.

And were also a new, bold step for
pop music as well as in a hot moment,

for both Charli and PC Music creatively.

Because at this point, I think Charli became
the perfect conduit for what they were

trying to channel this detailed and
retro-futuristic, reconstruction

of 2000s pop music, that blur the lines
between the satirical,

but also reverent.

Meanwhile, Charli's creative chemistry
with A.G and SOPHIE

allowed her, I think, to experiment more
and mature as a songwriter.

Allowing her the freedom to drop
zany bangers as well as

sleek-powerful anthems.

Songs with strange structures, or very
unlikely features,

A lot of these ideas and concepts were
more or less road-tested on

the mixtape she dropped back in 2017,

and then in my eyes, it was all
fully realized on her excellent 2019

"Charli" record.

Now, over the years, as Charli has
developed this new sound,

her writing has offered more depth,
has become more personal and intimate,

especially on her pandemic album,
"How I'm Feeling Now".

But I think Charli's writing has grown
more conceptual, too.

With her presentation as this posh,
English party girl on many of her songs

has more or less become this exaggerated
character she plays into.

However, in a way, Charli's instantly
recognizable sound and unique place

in the pop landscape, uh, became both a
blessing and a curse at the dawn of the 2020s.

Because her style had gone from
challenging to kind of definable

with this newly-minted "hyperpop"
term that was being thrown onto everybody

who sounded even vaguely like her or
100gecs.

And she quickly went on to strip away
many of the "hyper" characteristics

of her music on her next album, "Crash",
working with a totally new team of producers

And while I can't deny the record does
feature some respectable hits,

I have to ask: At what cost?

Because "Crash" did very measurably have
quite a bit less character than

anything that Charli had dropped
in recent years at the time

Which brings us to today. Charli's
latest album cycle here, "BRAT".

Where I think she's genuinely reconnecting
with the trajectory that has brought her

to this point and made her a special artist
to begin with.

Even EASYFUN and A.G Cook are back
in the mix on this production side,

on a whole lot of tracks, uh, numerous
others too.

There are even references to A.G Cook
on some of the lyrics to this record

as quite a bit of meta-commentary
is going on as well.

You can really tell that Charli is fully
embracing the impact she's had on pop music

in recent years, and really using it as
more of a strength than a weakness

that she can be pigeon holed into.

And I think that's something she can
do confidently because

her and A.G Cook