-
Is this happening within a--
in a certain cultural context,
-
or a certain situational context,
okay?
-
And this is where you are--
-
you, as the interviewer,
are talking to them, saying,
-
"This is what I'm hearing
from you,
-
"this is what
I understand the problem--
-
is that correct," right?
-
Make sure that you're checking
your assumption
-
as you're trying
to dig deeper, okay?
-
You're hoping to really build
a good understanding
-
of this problem.
-
You are not doing
any problem solving yet.
-
Okay, don't go there.
-
You still need to spend some time
-
really understanding the problem
-
and making sure that you're clear
on what this unmet need is.
-
If we take a look
at the worksheet,
-
you can see, I--
there are some more additional,
-
you know,
prompting questions, right,
-
that I've already mentioned.
-
You're really--
you have, like, an entire page
-
to write things out.
-
Of course, you can be doing this
on your computer, right?
-
You can pull this up on your computer,
you can print it out,
-
however you'd like to use
the worksheet.
-
Now, for the next step,
-
I'm asking you
to then summarize, okay?
-
What exactly...
-
are the key findings
of this problem?
-
How are you understanding
the need--
-
are there some periphery--
some additional needs
-
that are part of this, okay?
-
What are some insights
that you're gaining
-
that help you understand,
like, how it's impacting things,
-
the components,
the pieces of this problem, right?
-
And then you're, again,
you're writing this stuff down,
-
and you're talking it through
with your interviewee,
-
making sure that you are
on the exact same page as them,
-
that you're really understanding
the problem, okay?
-
Then, for step 4,
-
I want you to write
a problem statement.
-
Write it out,
try and explain it in, you know,
-
one to three sentences,
-
exactly what is the problem,
right?
-
What are they trying to--
what are they dealing with?
-
How is it surprising or unusual?
-
Or, you know, what-- what--
what did you find,
-
you know, interesting,
these insights, these key findings.
-
Try and put it together
in a cohesive statement,
-
so that when you read it
to yourself and you read it
-
back to your interviewee,
-
you're like, yes, this is
a very good description of the problem,
-
okay?
-
Now, if you take a look at,
-
just in-- for this section,
-
if you take a look at, um,
-
the discussion instructions, okay,
-
for this,
where you see the TED Talks
-
that you're going to watch first,
-
I do have a couple example
problem statements here for you
-
that will help you out.
-
For example, um, the student
-
that I mentioned to you
with the crutches:
-
"crutches
cause a great deal of pain
-
"and are not adjustable enough
for my use
-
"or to make--
and to make me comfortable.
-
"I need crutches
that don't cause pain
-
"in my shoulders and wrist
-
"that I can fold up to put in my car
or when sitting down,
-
"and I also need them
to be lighter weight
-
so they're easier
to carry and fold."
-
I mean, look at this:
in two sentences,
-
we have a lot of details
-
about not only the problem
that this person is having
-
with the crutches,
the kinds of problems they're having,
-
and also the functionality
-
and the needs that they have
in terms of how they're using them
-
and what they want out of them,
and what they don't, right?
-
What they don't want out of them,
okay?
-
Again, this is
in the discussion description.
-
There's some examples
of a problem statement
-
to help you out, okay?
-
All right, so after you've written
that problem statement,
-
then you're going to sit
-
with your interviewee
-
and you are going to brainstorm,
sketch out,
-
have fun,
-
and just try and create
as many solutions as you can.
-
Now, everyone, this is where
you don't want to hold back.
-
This is where you really
just want to be creative, inventive.
-
Use your tuition,
listen to what they have,
-
you know,
pull out a piece of paper,
-
if that helps you,
and sketch things down,
-
which uses a different part
of your brain, right?