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Is this happening within a-- in a certain cultural context,
-
or a certain situational context, okay?
-
And this is where you are--
-
you, as the interviewer, are talking to them, saying,
-
"This is what I'm hearing from you,
-
"this is what I understand the problem--
-
is that correct," right?
-
Make sure that you're checking your assumption
-
as you're trying to dig deeper, okay?
-
You're hoping to really build a good understanding
-
of this problem, you are not doing any problem solving yet.
-
Okay, don't go there, you still need to spend some time
-
really understanding the problem
-
and making sure that you're clear on what this unmet need is.
-
If we take a look at the worksheet,
-
you can see, I-- there are some more additional,
-
you know, prompting questions, right?
-
That I've already mentioned.
-
You're really-- you have, like, an entire page
-
to write things out.
-
Of course, you can be doing this on your computer, right?
-
You can pull this up on your computer, you can print it out,
-
however you'd like to use the worksheet.
-
Now, for the next step,
-
I'm asking you to then summarize, okay?
-
What exactly
-
are the key findings of this problem?
-
How are you understanding the need--
-
are there some periphery-- some additional needs
-
that are part of this, okay?
-
What are some insights that you're gaining
-
that help you understand, like, how it's impacting things,
-
the components, the pieces of this problem, right?
-
And then you're, again, you're writing this stuff down,
-
and you're talking it through with your interviewee,
-
making sure
-
that you are on the exact same page as them,
-
that you're really understanding the problem, okay?
-
Then, for step 4,
-
I want you to write a problem statement.
-
Write it out, try and explain it in, you know,
-
one to three sentences exactly, what is the problem, right?
-
What are they trying to-- what are they dealing with?
-
How is it surprising or unusual?
-
Or, you know, what-- what-- what did you find,
-
you know, interesting, these insights, these key findings.
-
Try and put it together in a cohesive statement,
-
so that when you read it to yourself
-
and you read it back to your interviewee, you're like, yes,
-
this is a very good description of the problem, okay?
-
Now, if you take a look at,
-
just in for this section,
-
if you take a look at, um,
-
the discussion instructions, okay,
-
for this, where you see the TED Talks
-
that you're going to watch first,
-
I do have a couple example problem statements here for you
-
that will help you out, for example, um, the student
-
that I mentioned to you with the crutches:
-
"crutches cause a great deal of pain
-
"and are not adjustable enough for my use
-
"or to make-- and to make me comfortable.
-
"I need crutches that don't cause pain
-
"in my shoulders and wrist
-
"that I can fold up to put in my car or when sitting down,
-
"and I also need them to be lighter weight
-
so they're easier to carry and fold."
-
I mean, look at this: in two sentences,
-
we have a lot of details
-
about not only the problem that this person is having
-
with the crutches, the kinds of problems they're having,
-
and also the functionality
-
and the needs that they have in terms of how they're using them
-
and what they want out of them, and what they don't, right?
-
What they don't want out of them, okay?
-
Again, this is in the discussion description.
-
There's some examples of a problem statement
-
to help you out, okay?
-
All right, so after you've written that problem statement,
-
then you're going to sit with your interviewee
-
and you are going to brainstorm, sketch out,
-
have fun, and just try and create as many solutions as you can.
-
Now, everyone, this is where you don't want to hold back.
-
This is where you really just want to be creative, inventive.
-
Use your tuition, listen to what they have, you know,
-
pull out a piece of paper,
-
if that helps you, and sketch things down,
-
which uses a different part of your brain, right?